Discover La Jolla

Many people mistakenly think La Jolla is just a tourist destination or an upscale shopping mall – a sort of beachside Beverly Hills. While it's true that La Jolla benefits from year-round tourists who enjoy local hotels, shops and restaurants, La Jolla is far more than that. It is a unique combination of physical beauty, urban energy, community spirit, and casual beach lifestyle. Just 20 minutes north of downtown San Diego, La Jolla stretches south to Pacific Beach and north to Torrey Pines State Reserve and Del Mar. It is located close enough to the city to enjoy its conveniences, but far away enough to retain its So-Cal beach town flavor. Most important, La Jolla is a diverse community of people of all ages – from students and surfers to artists, professionals and professors. Downtown La Jolla has a cosmopolitan feel, but friendly locals refer to it as the Village.

La Jolla is one of those rare places on earth whose natural beauty takes your breath away – whether you're a visitor, a San Diego resident, or a La Jolla local. Because of this beautiful location, La Jolla has grown from 350 residents in 1900 to more than 40,000 people today...

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