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Frequently Asked Questions

1. How can I update my La Jolla Blue Book residential listing? 2. Who gets the La Jolla Blue Book? 3. How can I get a copy of the La Jolla Blue Book? 4. How do I contact the La Jolla Blue Book? 5. How can I advertise on this website?
How can I update my residential listing?

La Jolla residents can update their residential listing in 3 ways.

  1. By Mail:
    Every La Jolla Blue Book contains a Residential Survey Card located in the center of the directory between the white and yellow sections. Please remember that postage is required. You can complete and mail the card to:

    The Blue Book
    Blue Book Publishers, Inc.
    7911 Herschel Avenue, Suite 205
    La Jolla, CA 92037
  2. By Phone:
    Residents are welcome to call us at 858-454-7939 to update their listing. Please follow the prompts which will direct you to the proper extension.
  3. Online:
    La Jolla residents can now update their listing online on the For Residents page!
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Who gets the La Jolla Blue Book?

The La Jolla Blue Book is distrubted to every address in the 92037 and 92038 zip codes. Approximately 3,000 books are also delivered to detached homes in La Jolla Colony. Finally, books can also be found in roughly 90% of La Jolla's hotel rooms.

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How can I get a copy of the La Jolla Blue Book?

The La Jolla Blue Book is direct mailed annually via the US Postal Service to every address within the 92037 and 92038 zip codes as well as detached homes in La Jolla Colony. Residents can expect to receive a new La Jolla Blue Book every May. If you are a La Jolla resident and you did not receive a La Jolla Blue Book, we want to know about it! Please call Blue Book Publishers, Inc. at 858-454-7939 and let us know!

Upon request, we can mail you a copy of the most recent edition, but we do ask that you pay for postage for this service.

The easiest way for La Jolla residents to obtain a replacement copy is at one of several distribution points located conveniently thoughout La Jolla. The distribution points are as follows:

Burns Drugs 7824 Girard Avenue 858-459-4285
California Bank & Trust 1127 Wall St 858-551-2880
La Jolla Town Council 7734 Herschel Avenue, Suite F 858-454-1444
La Jolla Village Lodge 1141 Silverado Street 858-551-2001
LJ/Riford Library Center & Jacobs Annex 7555 Draper Avenue 858-552-1657
Pacific Western Bank 7855 Ivanhoe Avenue 858-454-9535
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How do I contact the La Jolla Blue Book?

Please visit the Contact Us page.

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How can I advertise on this website?

Advertising on this website is restricted to those businesses that contract for publication in the La Jolla Blue Book. To find out more about advertising in the La Jolla Blue Book, please click here or call us at 858-454-7939. An account executive will be able to custom-tailor a solution for your business.

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