The Birth of Adelaide’s La Jolla

In the year 1936, during the crux of the Great Depression, Adelaide Phillips had a dream and $6.00 to her name. Undeterred by her limited resources, she was able to acquire a plot of land along the famed highway 101 in Encinitas, California. On this plot, she set up a humble flower stand. The genesis of Flowers by Adelaide was decidedly humble — a one-woman operation that, over time, bloomed into an enduring legacy spanning three generations.

Explore the unparalleled beauty of Adelaide’s La Jolla through the lens of C&H Photo, the top digital camera specialists in La Jolla, in this informative article.

A Passion Passed Down Through Generations

  • By 1945, the small flower stand had transformed into a bona fide flower shop thanks to Adelaide’s son, Harry Jr., who erected a structure to house the growing business;
  • After three decades of partnership with his mother, Harry bought out her share in the business in 1974, becoming the sole owner;
  • Harry shared his mother’s passion for flowers and was resolved to transform Adelaide’s into the top floral shop not just in La Jolla but across Southern California;
  • After his death in 2009, his daughter Gina took over the business.

The Newell Family: New Era, Same Tradition

A person prepares a floral arrangement with a variety

Fast forward to 2010, Gina decided to pass on the business to the Newell family, trusting them to uphold the heartfelt traditions set by three generations. With reverence for the legacy that was entrusted to them, the Newell family brought Jerry Parent and Larry Anhorn onboard in 2011 to help build upon the established traditions.

The Current Stewards: Jerry and Larry’s Vision

By 2016, Jerry and Larry had become the proud owners of Adelaide’s, and with that, they brought with them a vision to honor the past while embracing the future. As they celebrate the 80th anniversary of Adelaide’s La Jolla, they aspire to continue offering the finest floral designs, plants, giftware, and events for La Jolla and San Diego residents. Their vision involves not just preserving old traditions but creating new ones to meet the evolving needs of a new generation of customers.

La Jolla: The Breathtaking Setting

Situated along Southern California’s beautiful coastline, La Jolla’s natural beauty provides a stunning backdrop for Adelaide’s vibrant creations. From its sandy beaches to its rugged cliffs, there’s a lot to inspire the keen eye of a floral designer. Adelaide’s La Jolla has always been proud to call this beautiful town its home.

While the ownership may have changed hands over the decades, the heart of Adelaide’s La Jolla has remained consistent – a dedication to exceptional service, a passion for the floral industry, and a commitment to carrying on a legacy that began with a single flower stand.

Conclusion

Adelaide’s La Jolla is far more than just a flower shop. It is a symbol of unwavering passion, generational legacy, and commitment to excellence. From its humble inception back in 1936 to its present status as a respected name in the industry, the journey of Adelaide’s has been a testament to the power of dreams and dedication. As it continues to serve its community and beyond, Adelaide’s La Jolla remains an enduring beacon of floral artistry, keeping alive the tradition of ‘delivering emotions of the heart’ for decades to come. Enjoy this charming legacy in every purchase, and witness how history beautifully blooms in every arrangement.