The History of Adelaide’s Florists & Decorators

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In the era of the Great Depression, with a working budget of a modest $6.00, Adelaide Phillips took a bold step in the midst of uncertainty and opened a small flower stand on a lot that was bought along highway 101 in Encinitas, California. Flowers by Adelaide was thus began as a single operation until her son, Harry Jr., constructed an edifice that was to become Adelaide’ first full service flower shop. It was her great affinity for flowers and her determination to succeed in business in the true American spirit that has now blossomed into a love that has continued over three generations.

After working as a partner with Adelaide for over thirty devoted years, Harry bought out the business in 1974 and became the sole proprietor. Adelaide and Harry shared the same thirst for serving people as well as the industry and Harry was resolute in his efforts to cultivate Adelaide’s to be the foremost floral shop in the Southern California area. When Harry passed away in 2009, his daughter Gina took up the reins with the same dedication to quality and perfection and filled his footsteps.

With the combined efforts of Adelaide, Harry, and all of the faithful employees, a robust team of people provided Gina with an opportunity to grow Adelaide’s into what it is today.

As with time and how things change, Gina, with considerable care, thought and affection, sold the abundant business to the Newell family in November of 2010, with the belief that they would continue the heartfelt family tradition that Adelaide, Harry and Gina had built. They ultimately hired Jerry Parent and Larry Anhorn in 2011 to assist in building on the past traditions and in the end sold the business to them in 2016.

Adelaide’s has come a considerable way and has entered its 80th year of servicing La Jolla and the San Diego community with the best in floral designs, plants, giftware and events. Jerry and Larry each look forward with a mutual desire to serve La Jolla and San Diego community for many years to come. This is being accomplished by remaining true to past traditions as well as a focused vision to establish new directions in order to serve the needs of multiple generations to come.

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