From the largest women’s surfing competition in the world to La Jolla’s very own Fashion Film Festival, there’s an awesome variety of activities happening in San Diego this weekend. Keep reading for a complete list of our favorite San Diego weekend events! And as always please be sure to check *ticket availability prior to attending any event. Continue reading
The 6th annual La Jolla International Fashion Film Festival returns to La Jolla July 24-25, setting the stage for Fashion Week San Diego in the fall. The festival exclusively celebrates fashion films and, in just a few years, has become a cornerstone for fashion film. This year’s festival will bring talented filmmakers from all across the globe to La Jolla, including James Franco who will receive this year’s Innovators Award via Skype. The event has been dubbed La Jolla’s very own “Cannes of the Fashion Film World” – and with good reason!
This might be the busiest weekend in San Diego this year. With San Diego Comic-Con happening downtown to the Del Mar races to the north, there is no excuse to stay home this weekend (unless, of course, if you hate large crowds). So here is our weekend guide starting with La Jolla weekend events and closing with downtown San Diego Events. Enjoy the weekend everyone!
We know there’s a huge international convention going on in town, but sharing the spotlight this weekend is another international event that truly holds its own. The La Jolla Fashion Film Festival celebrates it’s 5th year at the Museum of Contemporary Art San Diego in La Jolla, showcasing fashion films that not only celebrates the art of fashion – but film, beauty, wardrobe stylists, writers, music, and any component that helps make a fashion film a unique genre. Continue reading
In its fourth year, the La Jolla Fashion Film Festival once again took over the Museum of Contemporary Art San Diego in La Jolla on July 26-27, and transformed it into a mini fashion week reserved for the fashion industry and fashion film enthusiasts. This is my second year attending the festival, and I can honestly say that LJFFF did not disappoint. Truly one of San Diego’s best kept secrets, the La Jolla Fashion Film Festival welcomes and honors fashion film entries from around the world. Most of those I spoke with were visitors from as far as Estonia and as close as LA.
What makes this festival truly unique is the friendliness of the staff and access to filmmakers, producers, stylists, models, designers, photographers – you name it! The networking is incredible, and if you’re an aspiring filmmaker, it is truly mind blowing to be able to speak with someone who has worked with huge brands such as Free People and Vogue.
Day One had festival attendees networking at Scripps Park, followed by an acceleration workshop at MCASD’s theater. Following the workshop was a retrospective of films by Chanel’s Karl Lagerfeld. Every year, a Karl Lagerfeld film has been submitted into the festival, but this year LJFFF honored the fashion great through a community screening of four of Lagerfeld’s films. Gorgeous beyond all reason, many attendees (including myself) felt awed by the narratives combined with beautiful fashion.
As the evening progressed, the real fun began as it was time for more networking and photos on the red carpet. I met with the fabulously dressed stylist, Tiffany La Vonne who had heard about the festival from LJFFF producer, Fred Sweet.
“I heard great reviews about the festival and I wanted to be a part of what’s happening in our industry,” says Tiffany of LJFFF. “I love that they’re supporting the arts. I think that’s amazing and I only see it getting bigger and better.”
Tiffany’s equally stylish friend, fashion blogger Joy Bullard of Trending LA, found La Jolla to be a beautiful setting for a fashion film festival: “It’s amazing. I love the beaches over here. It’s been a great vacay, I don’t want to leave!”
The night concluded with the screenings of nominated fashion films for the International Fashion Film Awards. One of the films that stood out in my mind was “Jenissei – Restless Heritage”. Produced by German based Johannes-Christian Michel and Marco Pastuovic, the film displays beautiful cinematography of both landscapes and fashion… and majestic birds! Check out their film and watch their amazing work for yourself. You will be in as much awe as I was.