La Jolla and San Diego Weekend Events: October 20 – 22

Screen Shot 2017-10-20 at 4.51.31 PMAs we creep towards the end of the Spooktacular month and a bevy of things to do, here are just some of our favorite things to see and do this weekend. Either call the babysitter for a getaway date or lock up the digital devices and bring along the kids. Either way, these events look to be a great way to spend the weekend.

The Haunted Hotel
6 p.m. to 1 a.m., Gaslamp Quarter

Live Halloween haunts of larger-than-life proportions wait in every corner of the muck and mire at The Haunted Hotel. New frights this year will be sure to scare the … well, you know, out of you. For the past 25 years, this ultra-spooky fall attraction has invited courageous fans of all things horrific to try and make their way through a creepy hotel while attempting to escape from a veritable glut of monsters, ghouls and things that go bump in the night. The Haunted Hotel is located at 424 Market St., near Fourth Avenue, in downtown San Diego. The Haunted Hotel runs most evening now through Oct. 31. General admission tickets are reasonably priced at $19. Parking is $5 for three hours.

Casa de Oro Second Annual Fall Festival
Saturday, October 21 from 10 a.m. – 4 p.m., Spring Valley

The 2nd Annual Fall Festival is kicking off in Spring Valley. Last year’s turnout was so big that it was necessary to find a new location for this year’s exciting event! The festival features in excess of 50 local vendors, a variety of food trucks serving up mouth-watering food, and, of course, live entertainment. Bring the whole family out for a day filled with fun! Hosted by the Case de Oro Alliance, admission is free. Get on over to the Spring Valley Academy, easily located at 3900 Conrad Drive.

10th Annual Howl-O-Ween Canine Carnival
Sunday, 10 a.m., Dusty Rhodes Park

Seriously, what’s cuter than more dogs than you throw a stick at than pooches garbed in costumes? Yeah, okay, kids for sure, but doggies come in 2nd. The Kiwanis Club of Ocean Beach invites one and all to get on over to OB for the 10th annual Howl-O-Ween Canine Carnival. The event features a street fair, games, music, lovely prizes, costume contests, a parade, and food. The event is absolutely free to attend. The Canine Carnival will be held at Dusty Rhodes Park, located at 2483 Sunset Cliffs Blvd in OB. Grab the kids, put on your costumes, get into the Halloween spirit, and have a blast with the entire family. Please note that all dogs must be on a leash.

1st Annual Day of the Dead Festival
Sunday, 12 p.m. to 4 p.m., North Park

The first-ever Day of the Dead Festival in North Park comes to life this Sunday afternoon. The energetic festival honors the special Mexican holiday whereby the living take some time out to reminisce about their loved ones who have passed on. The free event features live music, a tequila tasting and cerveza cantina (beer!), a variety of food trucks, craft workshops, artisan vendors, and awesome Dia De Los Muertos-style face painting. In addition, a community altar is available to pay tribute to the departed souls of loved ones and friends who have gone on before us. Oh, the first 100 individuals to arrive to the Cantina will received awesome Day of the Dead goodie bags! Woot! Bring the family to this free event located at 3803 Ray Street in San Diego (between University Avenue and North Park Way). If you’re so inclined, $15 tickets get you entry to the Cantina which includes Mezcal and Tequila tasting, and a 12 ounce pour of SouthNorte Beer Co. Either way, it’s all good!

Stone Craft Beer & Cheese Pairing
Sunday, 12 p.m. – 4 p.m.

Beer and Cheese. Wow, what pairs better?! Well, peep this: Some of the country’s finest cheeses encounter some of San Diego’s best craft beer at this exclusive pairing festival. Come on by and sip on Stone’s iconic brews while tasting decadent artisanal cheeses. A $55 ticket includes (count ‘em) 15 three ounce craft beer pours, unlimited tastes of cheeses (yes!), and a commemorative glass to tote on back to la casa. Tickets for designated drivers are only $25. Please note that this craft beer and cheese event is strictly 21 and over. Be sure to bring your ID. No exceptions. The fun and entertaining event is at Stone Brewing World Bistro & Gardens (Liberty Station), located at 1999 Citracado Parkway in Escondido. See ya there!

Spend Your Holiday’s at The Shores!

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The Shores Restaurant, conveniently located right on the scenic beach at La Jolla Shores, is pleased to announce and invite guests to its seasonal offerings of 2017. Patrons to The Shores will be treated to joyful holiday menus, a gift wrapping offer on the house, and, of course, a simply astounding location to host your oceanfront holiday party. An iconic jewel, The Shores offers panoramic views from renowned La Jolla Cove to Scripps Pier. Guests will marvel at an opportunity to feast mere steps from the beach and experience a California-style holiday season. For 2017, The Shores offers you:

  • Thanksgiving Day Buffet: The holiday season can be stressful, so why not consider giving yourself a much need break from cooking this year and come on out to The Shores for a veritable spread of Thanksgiving bounty designed to please the discriminating palate. Relish in a variety of flavorful appetizers, delicious main courses, including Herbs De Provence Butter Basted Tom Turkey, Chorizo Rainbow Chard Frittata and Rosemary Roasted Angus Prime Rib, autumn sides, scrumptious, mouthwatering desserts and considerably more. Come avail of The Thanksgiving Day Buffet on Thursday, November 23, from 10 a.m. to 7 p.m. The cost is only $58 per person and, of course, special pricing is available for kids 12 and under. 
  • Holiday Parties: What better way to celebrate the holidays than in one of the more inspired of settings in all of California at the oceanfront Shores Restaurant. This year, surprise your guests and loved ones to a spectacular surfside view treat and a distinctive two-course menu beginning at $29 per person for lunch and $37 per person for dinner. Menus consist of seasonal specialties specifically crafted by Executive Chef Bernard Guillas and Chef de Cuisine Percy Oani. Make plans today and reserve your preferred date by calling 858.456.0600 or by emailing: ShoresDining@TheShoresRestaurant.com.
  • “Wrap It Up” Free Gift Wrapping: For the absolute finest in gift wrapping, The Shores Restaurant is bringing back its ever popular “Wrap It Up” holiday offer. Beginning Black Friday, the day after Thanksgiving, November 24, and running through December 22, guests will be able to enjoy two courtesy gift wrappings while reveling in a delectable lunch or dinner in the dining room. The Shores Restaurant offers the picture-perfect place to unwind after a bustling day of holiday shopping, replete with specialty hand-crafted holiday cocktails, seasonal specials, and one-of-a-kind views of the expansive Pacific.
  • Christmas Eve: A singular and unique day always deserves an exceptional meal. Why not get out to The Shores and celebrate the spirit of the holiday season with incredible à la carte dinner specials including Mandarin Fennel Glazed Maine Lobster Tail, Jade Pesto Crusted Sea Bass, and Angus 1855 Ribeye Steak.
  • Christmas Day Buffet: It’s the most wonderful day of the year! Round up the loved ones and several friends for good tidings with a decadent Christmas Day Buffet from 10 a.m. to 7 p.m.  Treat one and all to a repast fit for a king and queen! Menus include Garlic Thyme Rubbed Angus Ribeye Roast, Julian Black and Blue Cider Brined Tom Turkey, Plum Wine Glazed Bone-In Ham, seasonal sides, and for the kids, a comprehensive children’s station. Afterwards, tease your palate anew with an assortment of seasonal desserts including Gingerbread Cheesecake and Peppermint Chocolate Brownies. The cost is $58 per person and, of course, special pricing is available for children 12 and under.
  • New Year’s Eve Dinner: Before the famous ball drops in Times Square, come out and join them for a fantastic last meal of 2017. Pamper your loved ones and yourself with succulent à la carte specials such as Maine Diver Scallops, Hawaiian Pink Snapper, and Center Cut Angus Filet Mignon. Additionally, a family-friendly menu with options for children is available.

Reservations can easily be made by calling 858.456.0600 or by visiting www.TheShoresRestaurant.com.

Kindly note that tax, gratuity and beverages are not included in the price. Additional restrictions may apply.


8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

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Celebrate the 15th Annual Craft at Torrey Pines!

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That special time of the year is upon us once again as the 15th annual Celebrate the Craft returns to the Lodge at Torrey Pines for its fifteenth year Monday, October 30, 2016, from 11:30 a.m. to 3 p.m. This is simply a fantastic chance to get in on the fun for one of SoCal’s foremost showcases for regionally cultivated ingredients and state-of-the-art cooking and winemaking. Come out and listen to the unique accounts behind growing, designing, and preparing your food with love and care from the people behind it all, and of course, put your taste buds to use and please your palate!

California maintains a tradition of culinary modernization and invention, rich in exceptionally great quantities of incomparable agriculture. Gourmets come together every year in scenic and ever-inviting La Jolla for an exclusive festival of merriment featuring the area’s abundance and local expertise.

What initially began as a way to boost San Diego’s once declining agricultural production has now developed into a bigger event as each year builds on another, now annually supporting San Diego area agriculture and producing incredible returns for both the community and diners. Thanks to the vigilant energies exerted by area gastronomic geniuses, the notable event has transitioned into one of the more innovative celebrations of its kind.

Patrons are sure to experience all of the astounding goodies the area’s year-round agricultural season has to offer. To this end, there will be live food demonstrations from renowned area chefs, and, of course, wine and beer presentations. Connoisseurs and authorities from the agricultural, culinary, and dining businesses will be on hand showcasing their skills. You won’t want to miss the various growers, vintners, brewers, and culinary artistes from some of California’s more prominent farms, bakeries, wineries, and breweries, who will delight in sharing their exceptional skills and unbridled passions with you.

Celebrate the Craft delights anyone enthusiastic for food prepared with natural ingredients and extraordinary craftsmanship. Come join us for a warm and friendly VIP experience with a private shaded seating area to unwind and appraise select reserve wines from featured wineries. Delight in adult offerings from a fully stocked full bar while you sip, enjoy and wind down with stunning views of the Torrey Pines Golf Course.

Patrons may easily prolong their Celebrate the Craft experience with a luxurious room package beginning at $545 per night, which comes with two general admission tickets and a Signature room. An optional upgrade for a relaxing stay is available and includes a pair of VIP tickets and a Palisade room that overlooks the Torrey Pines Golf Course for only $745 a night. There is a limited availability so be sure to reserve today!

For those opting to simply enjoy the day’s festivities, all inclusive tickets are a mere $135 per person. A portion of the proceeds will be donated to Slow Food Urban San Diego. For convenience, you may avail of your tickets HERE now.

La Jolla & San Diego Weekend Events: October 13-15

Screen Shot 2017-10-13 at 10.57.23 AMWe’re knee-deep into October and Halloween looms like a goose bump on a forearm. If you’re lurking for something to do this weekend, look no further than our crystal ball of outstanding and upcoming events for the family or just going it alone. Please proceed at your own risk.

Haunted Trail at Balboa Park

Saturday & Sunday, 7 p.m. – 11 p.m.

Enter the Haunted Trail at Balboa Park at your own risk! But first enter the maze …and see if you can find your way out (15 minutes?). The maze is included with your general admission purchase. Then take an eerie stroll through the twisted grove of pines and gnarled oaks. But be forewarned, you better have eyes in the back of your head because you just never know… This one mile trail of terror and thrills will test your mettle. The horrific, hair-raising haunt will leave you howling with fright and is not recommended for children under 10, nor those who are faint of heart. Emergency exits are available. There is also an additional maze called “The eXperiment”, where for five additional bones you can experience in excess of 3500 square feet of freak-infested dread. The Haunted Trail runs each and every night except Mondays and Tuesdays, and then daily from October 18 through October 31 (except Monday, October 23). Tickets are a scant $25 for general admission (cash only at the gate), but also available online to avoid the queue, and $10 – $15 extra for a Fastpass upgrade. The Haunted Trail is located at Balboa Park at 6th and Juniper. They’ll be lurking for you! Bawahahahahahaha.

40th Annual Fall Arts & Craft Fair

Saturday & Sunday, 10 a.m. – 5 p.m. (4 p.m. Sunday)

The weekend is shaping up to be a blast at the Fall Arts and Craft Fair! Come out and check out over 125 exclusive vendors from all around SoCal. Each and every work is finely hand-crafted and actually sold by the artists and crafters (hint: negotiate!).  Such items as handmade jewelry, soaps, paintings and sculpture, local honey, clothing, pottery, items for the home and garden and more will be on hand. Oh, and to tease the palate, how about the multiple wine tasting areas, food court, winery village shops, and cafe and coffee shop? Sounds good to us! Wine will be available by the glass or bottle (we’ll have the latter, thank you very much). The annual Fall Arts and Crafts Fair is truly a popular San Diego tradition, and a veritable ALL-Artisan fair. There will also be live music, as well as parking and a shuttle. Bring the family! Kindly note that this is a NO dog event. And please, no outside food or beverages. The fair is absolutely free at the Bernardo Winery and is located at 13330 Paseo del Verano Norte in San Diego.

 

BooMont Park Fall Festival & Haunt

Friday – Sunday 12 p.m. onwards, Belmont Park, Mission Beach

Are you psyched up for the 5th consecutive year as Belmont Park transforms itself into a Halloween-themed beachfront amusement park? This truly inspiring event is a true family-friendly fall festival featuring activities for beasts, brutes, and giants of all ages. There will be free trick-or-treating from 6:30 – 7:30 p.m. Special attractions include Zombie Laser Tag where various creatures will join in on a three-floor adventure, a pumpkin patch station under the famous roller coaster with an option to purchase pumpkins to paint. Kids will love the costume contests on Saturdays, and various Halloween-themed crafts on Sundays. Boomont is the happening for kids and families and runs every Friday, Saturday, and Sunday in October in addition to Halloween day. Free admission and parking! Woot!! Belmont Park, as if you didn’t already know, is located at Mission Beach at 3146 Mission Blvd.

Fort Cross Old Timey Adventures

Saturday & Sunday, 10 a.m. – 5 p.m., San Ysabel

Country livin’ is real living! And it’s that time of the year again for the harvest at Fort Cross! You certainly can’t beat an exciting day for the entire family for free, right? You and the loved one will gain entry into the U-Pick pumpkin patch. There will also be abundant fun consisting of cider pressing, hayrides, hoedowns, various crafts, a petting zoo for the kiddos, candle dipping, archery, a tomahawk throw, strawberries, raspberries, tomatoes, Fairy/Dino/Halloween Garden Making, and a Ghost Town slingshot range. Get out to the countryside for some fresh air for a change! Fort Cross is located at 4425 Hwy 78, in soothing Santa Ysabel.

 

An Interview with Richard Walker Jr. of Richard Walker’s Pancake House in La Jolla

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Richard Walker Sr. and Richard Walker Jr.

If you’re familiar with the San Diego area or Chicagoland, you probably know about Richard Walkers. Since 1948, the Walker name has become synonymous with quality family dining. Since then, the family has perfected its reputation for outstanding gourmet pancakes and breakfasts.

Their story begins when Victor and Everett Walker began opening snack shops in Evanston, IL. In 1960, they opened Walker Bros. Original Pancake House in Wilmette, IL.  In 1981, Ray Walker and Richard Walker Sr., sons of Victor, opened Walker Bros Original Pancake House in Glenview, IL.

Cut to 7 years later, when Richard Walker Sr. ventured out on his own and opened Richard Walker’s Pancake House in Schaumburg, IL.. Then in 1996, Richard Sr. opened a second location in Crystal Lake, IL.

In 2006, Richard Sr. made the wonderful decision to relocate to San Diego and open the third location in downtown San Diego, CA

In 2014, the San Diego area got even luckier when Richard Walker Jr. joined the family business and opened the fourth Richard Walker’s Pancake House in La Jolla, CA.

The Walker’s family history and business reputation is admirable, to say the least.

We had the distinct pleasure of talking with Richard Walker of Richard Walker’s Pancake House in La Jolla about his family and his business.

La Jolla Blue Book: I understand that Richard Walker’s Restaurant history goes back to 1948, nearly 70 years starting with your granddad. I took a brief look at your restaurant “family tree” history. Seems it all began with brothers Everett and Victor, then onto brothers Ray and Richard Sr. and then finally onto you, Richard Jr, is that correct?

Richard Walker: That’s correct. It all started with Snack Shops in Chicagoland. Shortly after, the Walker family got involved in serving the best breakfasts in the area. With the family name on 11 restaurants to date between Chicago and San Diego County, it’s been quite the road.

LJBB: There’s two Richard Walker’s Pancake Houses (RWPH) in Chicagoland and two in San Diego County. Have you found a difference between Chicago foodies and California foodies?

Richard Walker: In California, is it far easier to procure our produce, dairy and meats locally year-round. This is a commitment we have to our customers in Chicago but at times it’s impossible. In California, we’re proud to offer the overwhelming majority of products locally and sustainably. And people in California really appreciate that hallmark of our commitment to locally producing our cuisine. In decades past, customers knew our product was superior but local vendors were not the “thing” they are now. The Walker Family has been doing this for over half a century and will continue to operate this way as long as RWPH exists.

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Richard Walkers Pancake House La Jolla.

LJBB: I read that your father trained at the San Francisco Conservatory of Music in classical piano, but then detoured into the food service industry during his studies. That’s quite a transition! You pretty much did the same thing. You were with Ernst and Young for 12 years, then in 2014 you joined the family restaurant business and opened the La Jolla location. Did you always sense that you would eventually join the family business?

RW: Working for Ernst and Young (EY) all those years was an incredible experience. I traveled to 47 states and over 60 countries during that period. I worked in EY’s Advisory Practice (as opposed to Accounting and/or Tax). I had the opportunity to work with some of the best and brightest – not only my fellow management consultants, but also the clients we served. So many of the lessons I learned at EY have been applied to running a successful business here and now.

As far as a sense of ultimately being involved in the family business. . . I’d say that it was always in the back of my mind. My passion is for hard work, efficiency, human interaction, responsible procurement, customer service, and team building. Having the opportunity to serve the best breakfast in the world creates a perfect vehicle for me to live my passion.

LJBB: Your San Diego restaurants have been described as elegant, with the vibe of an upscale dinner house. Seeing how your father was a classical pianist, do you think there’s a possibility that we’ll ever be listening to classical music while dining at one of them?

RW: We solely play Classical and Baroque music overhead at the restaurant via satellite. You won’t hear the same track twice over the course of an entire week. You’d be surprised how many people really appreciate it! Even our staff has pep in their step when listening subconsciously to the soothing melodies.

LJBB: Tell us about the decor of Richard Walker’s.  I read where you talked about things like the stained glass in your La Jolla location, and I watched your dad talk about the elegant vibe at the downtown location. I also understand that there’s a Frank Lloyd Wright influence that goes back a long ways. Is that where idea for a distinctive type of a decor for the pancake house began?

RW: Both the Downtown and La Jolla locations are similarly decorated and efficiently laid out. Mahogany millwork and high ceilings fill both spaces and an abundance of booths cradle our guests. Mid-Century clean lines and the influence of Frank Lloyd Wright can easily be sensed. However, it’s the original hand-made stained glass masterpieces created by Architecture Magazine’s “Tiffany of this century,” Jeff Smith, which steal the show.   A lifelong Texan, Jeff has become a personal friend to both Sr. and Jr. He actually transports the installations nearly 2,000 miles and does the installations personally. At both locations, challenge yourself to find our iconic Rabbit scampering from one end of the restaurant to the other depicted in the stained glass.

Richard Walker's Pancake House stained glass windows.

Richard Walker’s Pancake House stained glass windows.

LJBB: There can certainly be some interesting dynamics when working with family members. What’s your experience been like working as father and son?

RW: I saved nearly every penny I made when I worked all those years for EY. I sold my Chicago condo and plowed everything I had into the La Jolla location. As a result, I own 100% of the location and all the good and bad that come with it. Richard Sr. owns 100% of his locations. This has kept Father and Son in a great place emotionally. We help each other because we want to. We want to see the other succeed. Sometimes our ideas work, sometimes they don’t. Financial shortcomings and windfalls are all a result of the decisions we ultimately make for ourselves. As a result, our relationship only strengthens with every passing day.

LJBB: What’s the strongest attribute you bring to the table or team?

RW: I think that my staff is happier when I’m around. I am physically present at the La Jolla location about 350 days per year. And every time I’m away for a day or two, I get back to a greater sense of calm when I’m there throughout the staff. And to have your staff appreciate you like that is not an easy culture to establish. The staff knows that everything will be better if the boss is around. I also know exactly what I don’t know. And the staff knows how crucial and how appreciated they truly are.

LJBB: Richard Walker’s has been honored and awarded with some impressive titles, including best breakfast, best new restaurant, best omelette, best coffee, the pinnacle of pancakes, and more! Out of all of these, which one are you the most proud of?

RW: Since opening in La Jolla, we have won the La Jolla Village News “Best Breakfast” and Best Omelette” award every year, along with “Best New Restaurant” the year we opened. However, the crown jewel of RWPH was winning the USA Today’s 5 Best award several years ago. This puts you on the map on a national (an even global) scale.

Richard Walker's Pancake House Strawberry Waffle.

Richard Walker’s Pancake House Strawberry Waffle.

LJBB: What’s your personal favorite item on the menu?

RW: That’s an easy one: Egg White Vegetarian Omelette, add Spinach, Ham and no Cheese. You won’t believe how flavorful this can be! The dish is packed with protein and veggies while being almost void of fat. And for a special change of pace, I love our in-house ground Corned Beef Hash with Scrambled Egg Whites. With a group, you MUST order and Apple Pancake for the table.

Richard Walker's Apple Pancake

Richard Walker’s Pancake House Apple Pancake.

LJBB: What sets Richard Walker’s apart from other pancake houses?

RW: Our diverse menu, local procurement, cleanliness, beautiful decor, happy employee culture – and the feeling that you’re in a classy operation. This is not a snack shop, not a diner, not a café. We’re elegant without being stuffy.

Richard Walker's Pancake House raspberry crepes.

Richard Walker’s Pancake House raspberry crepes.

LJBB: What’s the best part of having a restaurant located in La Jolla?

RW: The best part of being located in La Jolla is the unique opportunity a business owner has to immediately serve the community. I was elected to the La Jolla Merchants Board and served for 2 years between 2014-2016. I also volunteered my time on the Traffic and Transportation Board and assisted with establishing the La Jolla Maintenance Assessment District (MAD). Those efforts quickly bear fruit in a community like La Jolla. The second best part of being located in La Jolla is the general public that our beautiful village contains. They know what good looks like and appreciate all the great things we’re trying to do to earn and keep their business.

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Richard Walkers Pancake House in La Jolla.

LJBB: Before people enjoy a dining experience at Richard Walker’s Pancake House, is there anything particular that you wish you could tell them?

RW: Order an oven baked pancake or oven baked omelette. You’ll be enjoying something you can’t get anywhere else.

Richard Walker's Pancake House Omelette.

Richard Walker’s Pancake House Omelette.

LJBB: The restaurant business is not easy, but you and your family seem to have found a way to make it seem fun and easy. What’s your secret? What piece of advice would you like to give to budding restaurant owners?

RW: First, YES, the restaurant business is not easy! However, if you do everything right by your staff, you will ultimately do right by your customers – and ultimately be successful. And to do right by your staff, you need to give them everything they need. The definition of “everything they need” is always changing and it’s your job to know what that definition is every single day. Work hard, be patient, be supportive and follow through on what you say you will do.


8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

858-454-7939
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What’s happening in La Jolla & San Diego October 7 & 8

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Ideal weather during the day and cozy nights make for an opportune times to get out of la casa and make the most of San Diego area events. There’s plenty of family friendly events this weekend to enjoy.

35th Annual Carlsbad Oktoberfest

Saturday, 10 a.m. to 10 p.m., Holiday Park

Are you ready for the longest running Oktoberfest in San Diego county? Great! The 35th Annual Oktoberfest kicks off Saturday at noon and runs until 10 p.m. in stunning Holiday Park! The Carlsbad Rotary Clubs invite one and all to join them for Carlsbad’s foremost tradition with your closest pals, BFF’s, family, and especially your kids and neighbors for an exciting day of food, fun, beer, costume competitions, and of course, music! There will be plenty to do for the kiddos and adults alike. The event features new costume contests, music, arts & crafts, various games, rides, and of course – awesome bonding with family and friends! There will be entertainment, dancing, and fun Kinder Korner activities for kids of all ages. Be sure to check out the photo booth, jump houses, and a fun pumpkin patch where the kids get an opportunity to bedeck pumpkins. The kids will thrill at performances by Ranger Jack (a one man band and puppeteer) and considerably more. For the big kid in all of us, chill out with fine craft and domestic beers all courtesy of Budweiser/Markstein to pair with your delectable food! Admission is $15 and includes a meal. Please note this is a strict no pets festival. The event is located at 3400 Pio Pico Drive in Carlsbad.

La Jolla Art & Wine Festival

Saturday, 10 a.m. – 7 p.m. & Sunday, 10 a.m. – 6 p.m. La Jolla

Art and wine! Can you think of anything better for lovers of both? The La Jolla Art & Wine Festival is your go to destination for artists, breweries, and wineries and aficionados of all to showcase their craft and make merry art along the ever scenic Pacific Ocean. The two-day art show presents more than 150 artists from San Diego, Los Angeles, Orange County, Baja, and beyond. In addition, there will be roaming entertainment, a family art center, a gourmet marketplace, live music from the Sea Monks, Stone Horse, Jazz Pigs, Jimmy & Enrique & Earl Vaults, and several more! Of course, a wine and beer garden with sips from wineries and San Diego’s breweries is on hand. Convinced? We are! Admission is free and all proceeds benefit La Jolla area school art programs. The event is located at Girard Avenue between Torrey Pines Road and Prospect Street, in awesome, ever inviting and friendly La Jolla.

Maker Faire 2017

Saturday & Sunday, 10 a.m. – 6 p.m. Balboa Park

The Maker Faire is truly a unique and fun event. What’s in store for you, family, friends and other loved ones? How about a full two days, with 7 participating venues, two outdoor zones, robots, drones, soldering, beer, awesome food trucks, music, crafting, and that’s only the beginning! With so much to do, see, hear and create, participants can certainly make the most of Maker Faire San Diego 2017. Each participating venue will provide various and definitely fun, and amazing makers. And guess what? All ticket holders will have general admission to all participating museums! Outdoor areas include the Plaza de Panama and the Bea Evenson Fountain. However, the vast majority of the event will be inside the venues this year. Why not visit them all? There will be plenty to feast the eyes and palate on as over 200 makers will be in attendance, so make it a point to get out to the Maker Faire San Diego 2017! Tickets are $30 ages 13 and above in advance, kids 3-12 are $18. Tickets at the gate are $38, and kids 3-12 are $23. Click the link for plenty of more information. See you there!

Taste of The Village

Sunday, 2 p.m. to 6 p.m., La Jolla

Take your taste buds on a tour and give back to your community with Taste of The Village! Hosted by The Village at Pacific Highlands Ranch in the heart of Carmel Valley, this one-night event helps you find your inner foodie while supporting a local public school. On Sunday, October 8th, The Village is bringing the tasting to you with a selection of food favorites from participating tenants with the Taste of The Village, with 100% of the proceeds going to Canyon Crest Academy public school!

This Sunday hop in your ride or walk through scenic La Jolla and join in a true family-friendly event hosted by The Village benefitting Canyon Crest Academy. Grab a taste of all that The Village has to offer, including a selection of quality foods from Baked Bear, Westroot Tavern, Fresh Brothers, Nothing Bundt Cake, Vitality Tap, Dolce, Breakfast Republic, and Luna Grill. Activities include an art display and performances by students from Canyon Crest Academy, who will directly benefit from the 100% of the event proceeds. The happening takes place at the various restaurants, patios, and open pedestrian plazas at the ever appealing and expansive Village at Pacific Highlands Ranch. You can expect the Taste of the Village to deliver a fantastic evening replete with unbridled fun, festivities, and food for friends and families. Come on out and join The Village in supporting Canyon Crest Academy and celebrating these awesome foodie finds for an unforgettable evening! Tickets are only $25. The event is situated in the roomy area at 13490 Pacific Highlands Ranch Parkway.