‘Swoon Collection’ Boutique Springs Into La Jolla Village

swoonpicstitchTucked away in a corner shop on Ivanhoe street, you’ll find a quaint clothing boutique filled with pretty day dresses, tops, and skirts in bold prints and pastel hues. Swoon Collection swooped into town in December and has quickly established itself as a unique addition to the women’s boutiques in La Jolla.  This trendy shop has everything a fashionista could possibly want: shoes, dresses, flowy tops and locally designed jewelry. La Jolla Blue Book stepped inside to chat with owner Kate Yetman to experience her trendy new La Jolla shopping destination. Continue reading

Michael Kors & Lululemon Joining Tiffany & Co. At Westfield UTC Expansion

The community of La Jolla, CA offers some of the best shopping experiences in the world. With pristine store fronts and cobblestone paved sidewalks, La Jolla is known as having the most savvy styles and trends. In order to keep up with the demand for these fashion looks, Westfield UTC has gone under a massive renovation and expansion. With the convenience of shopping online and receiving packages a few days later, retail developers now have the task of making malls into a “destination experience” in order to attract shoppers. The Westfield UTC expansion will set the bar for a premier shopping destination.

Renditions of the mall after development

Renditions of the mall after development

Situated in an ideal location, Westfield UTC had its last revitalization in 1984 with the addition of Nordstroms. By the end of this year, the mall will look entirely new. The $1 billion dollar expansion project has included a brand new luxury Arclight cinemas, a polished food court, and a 24 hour fitness super sport. Other store openings include Rolex, J. Crew, Tiffany & Co., a Forever 21 anchor store, Splendid, Tesla Motos, Hanna Andersson, Kiehls, Diane’s Beachwear, The Art of Shaving, and White House|Black Market. Madewell, which recently just opened this past week has had a huge success. As sister store to J. Crew and known mainly for their denim, Madewell has attracted a large group of fans and now has two store locations in San Diego. New restaurant openings include Eureka!, Seasons 52, and Tender Greens. With much popularity and buzz surrounding UTC, the mall has attracted other retail stores as well. Set to open soon at the shopping destination are Lululemon Athletica, PIRCH, Michael Kors, Teavana, and Geppetto’s Toys.

New features highlight the retail complex

New features highlight the retail complex

Not only will you notice new stores at Westfield UTC, but you will also find it easier to shop and park at the mall. The master plan for the development includes an extra 3,000 parking spaces, 150 new stores, 3 new anchors, a high rise hotel, 300 condominiums, office space, 2,400 new jobs, and upgrades to existing stores. In total, the mall will grow from 4,500 parking spaces to 7,500, 150 stores to 300 stores, and expand from 1,066,842ft retail space to 1,816,842ft retail space (making it even larger than fashion valley and one of the largest in California). The entire mall has been renovated with the addition of lounge seating throughout, water features, and a fresh modern appeal. 70 stores will be redeveloped with tall facades, with what Westfield UTC calls “High Street” stores.

This summer, take a break and enjoy the new amenities found at Westfield UTC. Chances are, you will no longer have to drive down to Fashion Valley to find what you’re looking for. Indulge in fine shopping, gourmet La Jolla restaurants, and catch a summer flick. Let us know what your favorite additions are to Westfield UTC by commenting below.

Photos shared from EPTDesign & Aquatic Creations.

Summer Trends in La Jolla 2013


It’s here – summer 2013 has finally arrived with a glorious summer solstice! But if you’ve been stuck in stuffy classes or a windowless office, perhaps you haven’t noticed the seasons changing – and I bet your wardrobe hasn’t transitioned either (I don’t care if this is California and you live in shorts and tees year round – you could still be wearing last season’s trends)!

This year’s summer trends aren’t exactly for the timid. Bold prints, bold colors, bold lacks of color – I’m talking blacks and whites! We’re slowly going back into the 90s, but if you think these looks are just for the trendy kids, you are mistaken. Anyone at any age can work the trends with their own personal aesthetic, and this can be done with several of the shops found in La Jolla.

First, the trends to look out for:

  • Bold Prints: chevron, tropical, stripes, geometric shapes – the more
    unusual, the better in my opinion!
  • Neon
  • Blacks and Whites
  • Tie-Dye
  • Classic Chambray
  • Acid Wash

Capricon Boutique 5444 La Jolla Blvd. Ste B: If your style is more fresh with a slight boho twist, check out Capricorn boutique. Look for drapey striped cardigans, chambray tanks, comfy acid wash tees, and tie dye shorts for beach days.

Ralph Lauren 7830 Girard Ave.: For a classic look, you can’t go wrong with Ralph Lauren. Sailor motifs keep you on trend without being overbearing. I couldn’t get over the sailboat dress and the beach umbrella print tank top. Let’s also not forget the classic sailor striped tops!

La Donna Fashion Group 937 Silverado St.: For the more high-end fashion street styler, head to La Donna for bold prints in various styles. Large florals, colorful geometric patterns, and vibrant tie dyes can be found on many of the cocktail dresses, tops, skirts, and bottoms.

Y-3 7852 Girard Ave.: Not into high-end street fashion? What about funky and sporty street style? Y-3’s sportswear is all about black and white blocks and stripes as well as tropical floral prints. Miley Cyrus and It-Girl Cara Delevingne have both been styled in Y-3’s funky styles.

LF 7864 Girard Ave.: LF is like your trendy, big sister’s closet. You will find all things 90s here – flower-power hippie (Blossom), neon hip-hop (Fresh Prince of Bel Air), and acid wash all-American kid (even if you’re 35 and miss Beverly Hills 90210).

Pink Lagoon 1033 Silverado St.: For a feminine take on the boho look, check out Pink Lagoon. Their pastel boutique is filled with beautiful tie dyes, tropical screen printed tops, and floral printed dresses. Pink Lagoon is also known for styling, so if you need help with your wardrobe choices – hit up Pink Lagoon!

Mimi & Red 5630 La Jolla Blvd.: Very stylish Mimi and & Red is on point on with their trends! Tie dyes, chevron, and florals grace maxi and sun dresses – even jumpers! Pair any of their looks with an arm party (stacked bangles and leather wraps) and aviators and you’re set!

Mother’s Day Shopping in La Jolla

If shopping in La Jolla is on your Mother’s Day agenda, then gather your favorite mothers and head over to Upper Girard Avenue. Several new shops have opened in the last year or two on Girard’s north end, between Pearl and Genter streets. At least 15 of these new shops – a majority – are owned by women. On Saturday, May 11, from Noon to 5 p.m., they are joining together to celebrate women with many special offers, from art and beauty, to fashion, fitness, and food.

If you like to stay fit with a personal touch, stop in at Armone’s Core Connection. On May 11, they are giving away a coupon for a free class and a discount on massages. Armone’s offers a variety of personal training routines and classes, including Pilates, spin, boxing and boot camp. Right across Girard from Armone’s you’ll find Arricia Italian Market, where you can enjoy any soup, salad or sandwich for $2 off. While you’re there, check out the new deli’s selection of olive oils, Italian seasonings, meats and pastas.

Home design expert Elizabeth Allen Atelier is giving away a free lip balm with every $30 purchase. Her shop includes an eclectic collection of gift and home décor items, such as custom bedding, baby clothing, jewelry, purses, bath lotions and potions, candles, cards and books. For the ultimate in Mother’s Day pampering, stop in at Girard Nail & Skin Care. Here you and the mothers in your life can enjoy manicures, pedicures, and facials. The salon is offering a coupon for $2 off any service over $10.You can also enter a raffle for a free haircut and blow dry at Talisa Beauty & Boutique, a full service salon.

At Gracie & Co, which just moved from the east side across to the west side of Girard, you’ll find a unique assortment of fashionable, elegant clothing and accessories. Owner Judi Shapery caters to slightly older women who still want to have fun with clothes. For Mother’s Day, she is holding a raffle for a $100 gift certificate. Next door to Gracie & Co, Rica Boutique caters to younger women with a constantly changing collection of unique, affordable and fashionable outfits and accessories. Owner Erica Alexander opened her shop a year ago and also sells the Stella and Dot line of jewelry. For Mother’s Day, her shop is offering a big sale, free drinks and a special surprise for every customer.

If you’ve always wanted to attend an iron chef competition or any type of cooking class, check out Harvard Cookin’ Girl. Here you can sign up for a variety of classes and events, no matter your age or skill level. The classes help you cook up cuisine from around the world, including Flavors of Indochina, Tuscany Meets Provence, and the Art of Turkish Coffee, Persian Tea and Eastern Delights. On May 11, Harvard Cookin’ Girl is giving away free cookies and a raffle to attend an iron chef competition. And just down the street, Pannikin Coffee & Tea will be celebrating mothers with a special $1 price on regular coffee. A popular spot to sit inside by the cozy fire, or outside on the friendly patio, Pannikin serves a wide variety of fresh-roasted coffees, white, black and green teas, hot chocolate, and baked goods.

Two home decorating shops on Upper Girard are participating in the Mother’s Day event. At Ross Thiele & Son you can enter a raffle for a one-hour design consultation. At Symphony Home Décor, you’ll receive 25% off and a $50 gift card to a neighboring boutique with a purchase over $500.
For fun coastal chic décor, check out The Faded Awning, where you can browse through an unusual collection of furniture, accessories, paintings, shells, garden items, and old signs. For Mother’s Day, you can enter a raffle here and a chance to win a $50 gift certificate.

Finally, if you want to encourage your inner artist, stop in at My Art Shed, which is giving away free family art lessons and other prizes on May 11. My Art Shed offers a variety of art classes for both children and adults. In addition, they offer special parties and seasonal camps for children and sell art supplies.

Women Rule on Upper Girard

Women Rule on Upper Girard

Did you know that fifteen out of twenty-two businesses in upper Girard are owned and operated by women? This is a recent discovery made by fellow business owner, Elizabeth Allen from Elizabeth Allen Atelier on upper Girard. She thought that this was rather interesting and decided that in an effort to draw attention to this end of the avenue, as well as celebrate these female entrepreneurs and women in general, to organize “women rule on upper Girard”!

Bibi Kasrai

Bibi Kasrai

Thirteen participating businesses will offer female shoppers a “treat” (discounts, raffle tickets, freebies!). One of the participating businesses is the Harvard Cookin’ Girl, which offers cooking classes for all ages and palettes. Owner and founder, Bibi Kasrai, started her business out of her home garage in 2009. Kasrai began her business as an after school enrichment curriculum program for school children. Kasrai successfully connected with the children by introducing them to fun and healthy meals. Her creative and fun way of teaching appealed to kids and parents alike which helped grow her business.

Kasrai’s success and growing demand allowed her to open up her current store-front on upper Girard in 2010. Kasrai recalls that back then, uppper Girad was a “ghost town”. But over the last couple of years she has seen it turn around with new businesses opening up and seeing more shoppers on her end of the street. This change can be attributed to the many female entrepreneurs that have opened up their businesses on upper Girard.

Harvard Cookin’ Girl also offers corporate cookery, birthday events, and fun camps year-round. Some of their popular cooking events include Iron Chef, Spontaneous Monday and Ethnic Foods cooking. Check out their Summer Camp series which starts June 17th and runs thru August 23rd for children between the ages of 4-13. Stop by the Harvard Cookin’ Girl during the “Women Rule on Upper Girard” event on May 11th for free cookies and enter their raffle for a chance to attend an iron chef competition!

Find yourself at upper Girard for this special event on Saturday, May 11th from 12pm to 5pm on upper Girard Avenue in La Jolla.

For a complete list of participating businesses, including discounts and special offers please visit, Upper Girard Shopping Event Participating Businesses.

For more information about this event please contact, Elizabeth Allen at elizabeth@elizabethallen.com

Upper Girard Shopping Event Participating Businesses

Women Rule on Upper Girard is Saturday, May 11th from 12pm to 5pm on upper Girard Avenue in La Jolla. Below are the participating businesses for this event and their special promotion that will be offered ONLY on May 11th.

ARMONES CORE CONNECTION: coupon for a free class and a discount on massages. Both are subject to availability.
ARRICIA ITALIAN MARKET: $2 off any soup, salad or sandwich.
ELIZABETH ALLEN ATELIER: free lip balm with every $30 purchase.
GIRARD NAIL & SKIN CARE: coupon for $2 off any service (over $10).
GRACIE & CO: enter a raffle for $100 gift certificate.
HARVARD COOKIN’ GIRL: free cookies and a raffle to attend an iron chef competition.
PANNIKIN: $1 regular coffee.
RICA BOUTIQUE: a super sale, free drinks and a special surprise for all.
ROSS THIELE & SON: enter a raffle for a one-hour design consultation.
SYMPHONY HOME DÉCOR: 25% off plus a $50 gift card to a neighboring Boutique with purchases over $500.
TALISA HAIR & BOUTIQUE: enter raffle for a free hair cut and blow dry.
MY ART SHED: Free Family Art 12-4pm, plus free lesson giveaways and prizes. ‘Create and Play, the My Art Shed way!’
THE FADED AWNING: enter a raffle for $50 gift certificate.

For more information about this event please contact, Elizabeth Allen at elizabeth@elizabethallen.com

La Jolla Blue Book’s Holiday Giveaway!

Holiday Giveaway

La Jolla Blue Book wants to invite you to visit, stay, shop and eat in La Jolla for the holidays! Have relatives coming in for the holidays? Book them a stay at any of the beautiful La Jolla hotels and Inns. Have a long holiday shopping gift list? Find something for everyone in The Village and do your shopping in La Jolla. To help you get in the holiday mood we’re kicking off the holidays with a special Holiday Giveaway!

3 lucky winners will receive 1 of the 3 following prizes…

    • Grand prize: One-night stay in a King Deluxe Room, and a 7 Caves Kayak tour from Bike and Kayak Tours of La Jolla, courtesy of Scripps Inn La Jolla! ($450.00 value)
    • Second prize: One complimentary fresh Holiday Wreath courtesy of Adelaide’s Flowers! ($150.00 value)
    • Third prize: One $25.00 Meanley & Son Ace Hardware gift card, courtesy of Meanley & Son! ($25.00 value) 


Grand prize: A One-night stay in a King Deluxe Room at the beautiful Scripps Inn in La Jolla. Amenities include, a king bed and full size sofa bed, partial ocean view, complimentary Continental breakfast and Bike and Kayak Tours of La Jolla – 7 Caves Kayak tour. Explore the beautiful sea cliffs and caves while kayaking the La Jolla Ecological Reserve filled with marine life including sea lions, leopard sharks, Garibaldi, and even dolphins! You’ll start the kayaking tour with a brief paddling instruction & kayak lesson with your certified kayak tour guides! The La Jolla sea caves include the Arch Cave, Sunny Jim’s Cave, the Clam’s Cave, and others! Requirements for Kayak: No experience required as long as you can swim and are at least 6 years of age, Children under the age of 14 must be accompanied by an adult in a double kayak. Restrictions: Based on availability, not valid on Holiday Weekends. Expires December 31, 2013.

Second prize:One (1) fresh Holiday Wreath from Adelaide’s Florists & Decorators in La Jolla. Wreath must be picked up at their La Jolla location. Cannot be substituted for any other item in the store and must be redeemed before 12/21/2012.

Third prize: One (1) $25.00 Meanley & Son Ace Hardware gift card. Find great items for the holidays including, gifts, outdoor and indoor holiday lights and much more! Gift card is not redeemable for cash and must be used at La Jolla location.

Entering is fast, easy and FREE! Enter using the Rafflecopter below! Extra entries are also recorded through Rafflecopter.

a Rafflecopter giveaway

Thanks to all of our sponsors for participating in this Holiday Giveaway!

Please review terms and conditions located on Rafflecopter widget. Deadline to enter is December 17th 2012 by midnight (PST). Winners will be announced on December 18, 2012.

La Jolla Hotels Allow Visitors to Explore Local Favorites

La Jolla is known as “The Jewel” of San Diego.  Located within 15 minutes of the downtown San Diego district, the shoreline community presents a convenient way to escape from the hustle and bustle of city life.  The town’s quirky personality is reflected in its beaches, shops and restaurants.  When staying at one of the La Jolla Hotels, vacationers are in close proximity to explore and discover a variety of areas that are unique to the neighborhood.

Over the years, a few shoreline sites have emerged as favorites among the community allowing visitors to experience the local lifestyle firsthand.  La Jolla Shores, a popular destination among San Diego surfers, is also perfect for vacationers.  With warm waters and gentle tides, families can participate in surf lessons, swim or boogie board.  The sandy shores also make it a great spot to relax and sunbathe.  The La Jolla Cove is another local spot that has evolved into a tourist favorite.  Snorkeling and scuba diving are popular water sports in the area as the cove’s sheltered waters create the perfect environment to observe fish and other marine life.  A section of the cove also includes a grass park with paved walkways and picnic tables that provide a panoramic view of the water.

Shopping in La Jolla offers an experience unparalleled to others in the San Diego area.  The downtown district of La Jolla is lined with fashion boutiques, consignment stores, antique shops, home décor and furniture stores.  There are also a variety of specialty stores that offer hand crafted items using materials found locally.  These shops add to the personality of the city and allow for visitors to purchase one-of-a-kind items to commemorate their trips.

Staying in La Jolla also places visitors in the ideal location to dine at restaurants popular among the community.  From local family owned La Jolla pizza parlors to upscale restaurants that highlight the seafood of the region, visitors can enjoy local favorites and flavors.  Restaurants including George’s at the Cove, Roppongi and Tapenade are examples of local dining destinations that have captured the attention of visitors.

Hotels in La Jolla provide visitors with the ability to explore the unique city from top to bottom.  From local surf spots to favorite mouth-watering restaurants, visitors can appreciate why La Jolla residents and local San Diegans adore the area.