3 Spooky Ways to Celebrate Halloween in La Jolla

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Halloween time is here! We’ve rounded up some our favorite activities happening in La Jolla. Please celebrate responsibly and be sure to double check ticket availability prior to any of these festivities.

Pillage The Village
Downtown La Jolla

Tuesday October 31st, 3pm-6pm

Get ready for the 7th annual Pillage the Village in Downtown La Jolla! Put on your best outfit, and walk around the Village in costume for a little Halloween fun. Local businesses who are participating will have orange and black balloons visible, so you know where you’ll be able to trick-or-treat. Locals tip: Start at Girard and Prospect, and work your way through downtown La Jolla. Enjoy the festivities!

Belmont Park
Every Friday, Saturday, and Sunday

Be sure to check out Belmont Park as they transform the beachfront amusement park into “Boomont Park”. Attractions include zombie laser tag, pumpkin patch, roller coasters, and different crafts. Don’t miss out on the costume contests and Halloween festivities!

Every Day Until Nov 1

It should technically be Boo-Barella, because it’s just that scary. But this year, the Halloween decorations will return at San Diego’s Barbarella. See the decked out Halloween decorations at 2171 Avenida de la Playa restaurant.


La Jolla & San Diego Weekend Events: October 27 – 29

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Spooktacular San Diego has a host of ghoulish events in store for families this weekend. From costume contests, live entertainment, car shows, adult beverages and more, the final weekend before Halloween has a lot to offer San Diegans. Grab the imps and fairies, your camera, and attend an event or three…if you dare!

13th Annual Boulevard BOO! Halloween Parade

10 a.m. – 12 p.m., La Mesa

It’s a scary thought when you think about it, but the Boulevard Boo! Halloween Parade is the only parade of its kind in all of San Diego. The parade is absolutely free, but limited grandstand seating is available for purchase by following the above link. So what’s in store for parade viewers? Well, how about a family-friendly event featuring spellbinding ghoulish floats, just for starters? The 13th annual parade is expected to be considerably bigger and spookier than ever! Why? Well, there’s more floats, spooks and hobgoblins! In addition, there will be live music and entertainment, and of course…more ghostly bombshells! Also on hand will be unique vintage cars and costume characters. This year the parade follows a new route. The parade kicks off at the intersection of El Cajon Boulevard & Rolando Boulevard, and then takes a spooky westward movement to 60th Street. All attendees may view the parade from the south side of El Cajon Boulevard. Bring the family, join the fun, and have a howl of a good time!

Halloween Family Day
Saturday, 11 a.m. to 4 p.m., Balboa Park
Balboa Park bids families to make merry and come out and revel in Halloween activities in a totally safe and fun way. In excess of two dozen museums are offer free admission to kids 12 and under, as long as there is an accompanying paying adult. All through the day, participating museums will host free craft projects for kids, costume parades and contests, gallery tours and other spooky surprises, such as a 2:30 p.m. rooftop pumpkin drop at the San Diego Air & Space Museum. Children 12 and below who choose to don their costumes to the Family Day event may partake of a ride on the renowned Balboa Park Carousel absolute free. In addition, food trucks will ply their scrumptious fare, and free activity booths will line the Prado and Plaza de Panama. There will also be costume contests and even a “Thriller” flash mob. Bring the kiddos for a great family event!

Rancho BEERnardo Festival

2 p.m. to 5 p.m. Rancho Bernardo’s Webb Park

Not into Halloween? No worries. The fine folks over in Rancho Bernardo have you covered. The Rancho BEERnardo Festival kicks off shortly after lunch and features more than 50 IPA craft beers, spirits and regional wines to tease the taste buds and please the discriminating palate during the afternoon. Get out and lend an ear to live music as you swill a brewski, play games and take part in additional activities. And what goes better with adult beverages than gourmet food? The 6th annual festival is sponsored by the Rancho Bernardo Sunrise Rotary Club and Urge Gastropub. If you’re looking for a great time away from ghouls and goblins, head on over to Webb Park, conveniently located right off of Interstate 15 in Rancho Bernardo, a mere few miles south of Escondido.

3rd Annual Halloween at the Station

Sunday, 12 p.m. to 4 p.m., North Promenade at Liberty Station

The 3rd annual Halloween bash encourages families to grab their broomsticks and fly on over to the Arts District at Liberty Station for a day of dress-up, Spooktacular trick-or-treating, and music. Be sure to snag your free comics, peep out arts and crafts, enjoy a play area, kick back to live entertainment, watch a swordfight, take a gander at the Hollywood car show, enjoy a live play for kids, and considerably more. Local businesses and shops will be unbolting their necks… er, doors, for trick-or-treating. Of course, maps of businesses in this family-friendly event will be available on site. The costume contest kicks off at 2 p.m.! Don’t be scared! The event is entirely free and located at Liberty Station in Point Loma.

Annual Pillage The Village In La Jolla Returns October 30th

Pillage The Village In La Jolla
The popular La Jolla Halloween event – Pillage The Village – will be held on Friday, October 30th, since Halloween falls on a Saturday this year. During Pillage the Village in La Jolla participating businesses will be handing out candy to trick-or-treaters from 3-5pm. Look for black and orange balloons across the village for participating businesses on the day of. Continue reading

Staff Picks For Favorite Halloween Movies

In the spirit of Halloween, we thought it would be fun to take a poll at the BlueBook office and find out the staff’s favorite Halloween movies! Here is a quick look at everyone’s choice, also check out what’s going on in La Jolla this Halloween week.

Paco has three top movies for Halloween. The original 1978 Halloween with Jamie lee Curtis is one of Paco’s favorite because, “ It set a whole new standard for horror films”.
In addition, the film Scream starring David Arquette and Courtney Cox is another favorite for Paco, “Scream is to my generation as Halloween is to older generations”. And finally, Paranormal Activity tops his list. “Not only is it very scary, but it also is very suspenseful and paranormal. Things that happen in Paranormal Activity could actually happen if you chose to believe in it. Not to mention, it was filmed here in San Diego!”
Continue reading

Harvest Festival | La Jolla Open Aire Market

La Jolla Open Aire Market

The La Jolla Open Aire Market is celebrating their 14th anniversary this month with a Harvest Festival! Dress in your Halloween costume and join the fun with live Music, prizes,and Carnival Games. There will also be arts and crafts, balloon artist, a Cake Walk and much more! Fun for the entire family!

The festival is this Sunday, October 28 from 9:00am-1:00pm. The La Jolla Open Aire Market is located at the La Jolla Elementary School corner of Girard St. and Genter Ave., La Jolla, California 92037. For more information please visit their Facebook page.

Spooktacular Halloween Contest | La Jolla Blue Book

La Jolla Blue Book’s Halloween Contest – A Spooktacular Giveaway!



Our Spooktacular giveaway is open to everyone in San Diego and there is NO purchase necessary! 5 lucky winners will receive 1 of the 5 following prizes..


  • Jeff D – 2 Pizzas, Courtesy of Extreme Pizza!
  • Angie – 1 Dozen Cupcakes, Courtesy of Cups La Jolla!
  • Joshua Beatty – 1 Pair of tickets to the Scream Zone, Courtesy of Del Mar Scream Zone! 
  • Claudia – Halloween Floral Arrangement, Courtesy of Adelaide’s!
  • Chelsea S – 1 HBO True Blood Goody Bag!

Prize Details:

First prize: Two (2) pizzas courtesy of La Jolla’s own, Extreme Pizza ($45 value). Winner must pick up prizes at La Jolla location.

Second prize: One (1) dozen delicious Halloween-themed cupcakes from Cups La Jolla ($44 value). Winner must pick up prizes at La Jolla location.

Third prize: A pair of tickets to Del Mar Scream Zone at the Del Mar Scaregrounds! Triple (Combo) Haunt: House of Horror, Haunted Hayride & The Chamber ($56 value). Tickets will be at Will Call.

Fourth prize: A spooky flower arrangement from La Jolla’s premier florist, Adelaide’s Florists & Decorators ($65 value). Winner must pick up prizes at  La Jolla location.

Fifth Prize: 1 goody bag from HBO’s True Blood which includes, a True Blood bag, Charlaine Harris – Dead to the World book and notebook plus a “Grow A Pair” t-shirt in size Large (size runs small). Please see picture.

Here’s how to enter:

Leave a comment on this blog and tell us your favorite La Jolla Restaurant is or which one of our “Quiet on the Set” videos is your favorite.
***Bonus entries***
1. Follow us on Twitter @LaJollaBlueBook and tweet this:
“I entered the @lajollabluebook Halloween contest & so can you! http://bit.ly/nTeY4h” (worth 5 entries)
2. Subscribe to receive exclusive offers & discounts from some of your favorite La Jolla businesses by texting the word “LaJolla” (one word) to 96362. (worth 5 entries)
3. “Like” us on Facebook. (worth 5 entries)

Make sure to leave a separate comment for each of your bonus entries.

Thanks to all of our sponsors for participating in this Halloween giveaway. Also, join us on Sat Oct 29th for the REAL Zombie Walk: San Diego.

Rules: Contest is open to anyone in the San Diego area and prizes must be picked up by winners unless otherwise stated. Winners will be chosen at random on October 26th at noon.

Winners must contact us by noon on October 27th otherwise prize will be forfeited and may be awarded to an alternate person.

General Rules: Blue Book publishers shall not be liable for any damages arising directly or indirectly from this contest.