Journey Through San Diego’s Landmarks with (All Ages) Coloring Book from Hi Sweetheart

hi sweetheart
A brand new collaborative creation has been added to the shelves of Hi Sweetheart in La Jolla! “My Colorful San Diego” is a coloring and activity book (for all ages) complete with original illustrations by local artist Matt Perdoni and an original story line created by the store owner, Molly Rossettie, herself. Continue reading

3 Reasons to Attend the 4th of July Parade in La Jolla

bird rock [Image source: Bird Rock Community Council Facebook]

Gather your friends and family and head to the 36th Annual Beaumont Avenue 4th of July Parade this year. The 4th of July Parade in La Jolla begins at the southwest corner of Camino de la Costa and Beaumont Avenue at 10am and will end at the La Jolla Methodist Church. Here are three reasons why you should kick off your 4th of July at this festive Bird Rock parade.
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New Gift Shop ‘Hi Sweetheart’ Pops Into La Jolla

hisweets1Find the perfect souvenir, unique birthday present and even something for yourself at a new gift shop in La Jolla. Hi Sweetheart offers unique and modern gifts for special events, holidays, home decor and just because! Located on Ivanhoe Street and next door to Mary’s English Kitchen. Hi Sweetheart will open its doors for a soft opening just in time St. Patrick’s Day. Keep reading for a chance to win a La Jolla novelty coffee cup! Continue reading