La Jolla & San Diego Weekend Events: October 27 – 29

Screen Shot 2017-10-27 at 3.52.58 PM

Spooktacular San Diego has a host of ghoulish events in store for families this weekend. From costume contests, live entertainment, car shows, adult beverages and more, the final weekend before Halloween has a lot to offer San Diegans. Grab the imps and fairies, your camera, and attend an event or three…if you dare!

13th Annual Boulevard BOO! Halloween Parade

10 a.m. – 12 p.m., La Mesa

It’s a scary thought when you think about it, but the Boulevard Boo! Halloween Parade is the only parade of its kind in all of San Diego. The parade is absolutely free, but limited grandstand seating is available for purchase by following the above link. So what’s in store for parade viewers? Well, how about a family-friendly event featuring spellbinding ghoulish floats, just for starters? The 13th annual parade is expected to be considerably bigger and spookier than ever! Why? Well, there’s more floats, spooks and hobgoblins! In addition, there will be live music and entertainment, and of course…more ghostly bombshells! Also on hand will be unique vintage cars and costume characters. This year the parade follows a new route. The parade kicks off at the intersection of El Cajon Boulevard & Rolando Boulevard, and then takes a spooky westward movement to 60th Street. All attendees may view the parade from the south side of El Cajon Boulevard. Bring the family, join the fun, and have a howl of a good time!

Halloween Family Day
Saturday, 11 a.m. to 4 p.m., Balboa Park
Balboa Park bids families to make merry and come out and revel in Halloween activities in a totally safe and fun way. In excess of two dozen museums are offer free admission to kids 12 and under, as long as there is an accompanying paying adult. All through the day, participating museums will host free craft projects for kids, costume parades and contests, gallery tours and other spooky surprises, such as a 2:30 p.m. rooftop pumpkin drop at the San Diego Air & Space Museum. Children 12 and below who choose to don their costumes to the Family Day event may partake of a ride on the renowned Balboa Park Carousel absolute free. In addition, food trucks will ply their scrumptious fare, and free activity booths will line the Prado and Plaza de Panama. There will also be costume contests and even a “Thriller” flash mob. Bring the kiddos for a great family event!

Rancho BEERnardo Festival

2 p.m. to 5 p.m. Rancho Bernardo’s Webb Park

Not into Halloween? No worries. The fine folks over in Rancho Bernardo have you covered. The Rancho BEERnardo Festival kicks off shortly after lunch and features more than 50 IPA craft beers, spirits and regional wines to tease the taste buds and please the discriminating palate during the afternoon. Get out and lend an ear to live music as you swill a brewski, play games and take part in additional activities. And what goes better with adult beverages than gourmet food? The 6th annual festival is sponsored by the Rancho Bernardo Sunrise Rotary Club and Urge Gastropub. If you’re looking for a great time away from ghouls and goblins, head on over to Webb Park, conveniently located right off of Interstate 15 in Rancho Bernardo, a mere few miles south of Escondido.

3rd Annual Halloween at the Station

Sunday, 12 p.m. to 4 p.m., North Promenade at Liberty Station

The 3rd annual Halloween bash encourages families to grab their broomsticks and fly on over to the Arts District at Liberty Station for a day of dress-up, Spooktacular trick-or-treating, and music. Be sure to snag your free comics, peep out arts and crafts, enjoy a play area, kick back to live entertainment, watch a swordfight, take a gander at the Hollywood car show, enjoy a live play for kids, and considerably more. Local businesses and shops will be unbolting their necks… er, doors, for trick-or-treating. Of course, maps of businesses in this family-friendly event will be available on site. The costume contest kicks off at 2 p.m.! Don’t be scared! The event is entirely free and located at Liberty Station in Point Loma.

5 Fun & Creepy Halloween Festivities in La Jolla

Screen Shot 2017-10-13 at 10.48.50 AM

All things that go bump in the night and send chills up and down the spine are upon us. Yes, the Halloween spirits have slithered back in to La Jolla to excite, scare and join with revelers for a great time! From the mysterious and uncanny Haunted Aquarium to the annual Pillage the Village in scenic, downtown La Jolla, in addition to other events nearby in San Diego County, we’ve got your back and invite you to discover all the best spots to begin your annual revelry. We’ve left out the ultra-scary events in the greater San Diego area and instead focused on family-friendly Halloween happenings, so dress up, get aboard your broomsticks, and enjoy yourselves!

Haunted Aquarium: Sea Monster Mash

Birch Aquarium at Scripps

October 20 & 21, 6 p.m. – 9 p.m.

For enchantment and brain food, there’s likely no better place to take the little zombies than Halloween at Birch Aquarium. It is a ghoulish experience for the entire herd! Visitors will marvel as they enjoy close encounters with Scripps Institution of Oceanography scientists and search the galleries for unusual underwater creatures rarely seen at Birch Aquarium. Your little spooks and goblins will come across a sea of glowing otherworldly sea creatures, get all sticky with gooey, monster slime, and delight in a few spooky stories including a shipwreck tale. But wait, there’s more! Live music by Billy Lee and the Swamp Critters will entertain all as you prowl around and take part in such activities as: Scripps Institution of Oceanography Scientists showcasing their latest research, get frighten-ly (but harmless) up close and personal with an enormous (Frankensquid) Humboldt Squid (while learning what makes it distinctive), peep uncanny species, including skeleton shrimp and sea spiders, create seaweed slime and tote it back to la casa, have fun with creepy crafts, investigate a tiny 3-D microscope, developed by Scripps Oceanography scientists, and take part in a costume contest and get a chance to win prizes. Tickets are $20 for all at the door, but Birch Aquarium Members can hook their ghastly claws on them at a pre-sale cost $13.50, and the general public for $18.50. Birch Aquarium at Scripps may be found 2300 Expedition Way in La Jolla. They’ll be lurking for you!

Hallo-wine & Spirits Party

Hotel Del Coronado

October 28th, 7 p.m.

Did you know that it’s said that the landmark Hotel Del Coronado is haunted? The 8th annual event theme is American Horror Hotel. Party-goers are encouraged to use #DelHallowine at the event and don their best costume. All attendees must be 21+ without exceptions. From 7 – 9 p.m. is the dinner reception on the Garden Patio featuring culinary delights and wine tasting – “adult trick or treating”. This event is a bit of a spree, but it will surely make for an unforgettable experience that can only happen on the frightful island. Little witches and goblins ages 4 – 12 can join in with their own Halloween party with costumes, trick-or-treating, dinner and more for $50 per ninja. The Hotel Del Coronado is located at 1500 Orange Ave in Coronado. Reservations are suggested.

Balboa Park Halloween Family Day

Balboa Park

October 28, 11 a.m. – 4 p.m.

You already know that Balboa Park’s Haunted Trail is not for the faint of heart or for young-in’s under 10, so if you happen to have younger vampires who aren’t somewhat ready to emit blood-curdling screams and rip your coattails to shreds, why not drive the ‘ol pumpkin coach down to Balboa Park and take the family to Halloween Family Day instead. In excess of 24 museums will feature a host of themed activities, craft projects for your little angels and aliens, costume parades, and other ghostly surprises. Participating museums will be offering free admission to hobgoblins 12 and under as long as they show up with a paying adult.


Pillage the Village

Downtown La Jolla

Tuesday October 31st, 3 p.m. – 6 p.m.

The 7th annual Pillage the Village draws nigh like an unearthly black cat on a moonlit beach! Each and every year, monstrous little trick-or-treaters and beggars in La Jolla creep around The Village in costume and serve up some ghoulish excitement to the locals for a little Halloween enchantment. Participating merchants and various business establishments will display orange and black balloons so you know where you’ll be able to snatch some freebies and run screaming into the afternoon (Hey, it’s a kid’s thing, okay?). A likely starting point is at Girard and Prospect. From there, simply work your way around all of downtown La Jolla until you’ve trick-or-treated everywhere and are ready to hit the haystack.

BOOmont Park Fall Festival & Haunt

Belmont Park, Mission Beach

Friday, Saturday, and Sunday running (screaming) through October

Get outta that crypt, snatch up your elves, and head to Belmont Park as the beachfront amusement park transforms into “Boomont” Park on weekends all through the month of October! Get into the thirty-first spirit of the season with a challenging game of Zombie laser tag, ride the world-renown roller coaster, creep and crawl through the pumpkin patch, trick-or-treat, and/or join in the costume contest at this Halloween-themed celebration of all things spooky. Your imps and fairies will simply adore the costume contests on Saturdays, and various Halloween-themed crafts on Sundays. Best of all, admission is free! Join in the fun at 3146 Mission Blvd.

8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

“Find It La Jolla” App


8 Creepiest Halloween Cocktail Recipes On Pinterest

Halloween Cocktail Recipes / Via

Hosting a Halloween bash this year? Maybe you’re looking to relax with a cocktail and a Halloween horror flick at home? Either way, we’ve made it easy for you to try some creatively creepy Halloween cocktail recipes straight from Pinterest! Be sure to stop by Hi Sweetheart on Ivanhoe for Halloween-themed party supplies.

Continue reading

Looking For A Scare? 13 of the Most Terrifying Clowns EVER!

Traditionally, clowns are supposed to entertain us with their silly clothes and makeup, but why do they also terrify us? Last Halloween we created a list of the most terrifying clowns in fiction and non-fiction for Buzzfeed, and in the spirit of Halloween we thought we’d share it with you all! Sweet dreams!

1. Pennywise from It (1990)

13 Clowns From Our Past That Still Give Us Nightmares

Pennywise is pretty much your worst nightmare come true with a hearty appetite for children.

Continue reading

Top 10 Spooktacular Halloween Events in San Diego

halloween events in san diegoHalloween is just around the corner – and we can’t wait to celebrate! The Halloween events in San Diego just get bigger and better every year, and 2015 is boasting the biggest lineup of spooky fun we’ve seen yet. From the infamous Haunted Trail to a massive block party downtown and a display of more than 5,000 illuminated jack o’lanterns at San Diego Zoo Safari Park, we’ve got your Halloween plans covered. Please be sure to check ticket availability* prior to attending any event. Continue reading

Get Cash For Halloween Candy at La Jolla Dental Care


What to do with all the excess Halloween candy? Dr. Charles Briscoe DDS has an excellent idea — cash for candy!

La Jolla, CA – It’s Halloween time again and that, of course, means trick-or-treat candy! We may indulge, but the kids are the real concern. Decay (cavities) is on the rise in children as is childhood obesity. Continue reading

Teal Pumpkin Project Changes Halloween for Kids with Allergies

teal pumpkin projectFamilies throughout the US are coming together and painting pumpkins teal outside of their homes to signal that they are offering candy alternatives to children this year. Unfortunately, food allergies in kids are becoming more and more common these days, and ingredients aren’t always listed on individually-wrapped candy bars. Milk, egg, soy, and wheat allergies can make finding safe Halloween treats a difficult and exhausting challenge. To help combat this problem and to raise awareness for children with food sensitivities, the Food Allergy Research & Education organization is encouraging families and parents to “paint the town teal” this holiday season.
Continue reading

7 La Jolla Ghost Stories: A Chilling Compilation

Halloween is quickly approaching, and to get in the mood we’ve dug up a list of some eerie local legends. We were shocked to discover how many unexplained (and rather mysterious) phenomena involve some of our most beloved La Jolla institutions – it seems like La Jolla is made up of more than just pretty beaches and good food. Get in the Halloween spirit and read up on a little local folklore…here are the 7 spookiest La Jolla ghost stories we’ve uncovered.

la jolla ghost stories

The Grande Colonial

Known as one of the most haunted places in La Jolla, this iconic institution has had more than its share of unexplained events. A few legends circulate this local hotspot; in particular, a private room with a secluded entry that has long been a haven for actors or people who value their solitude. Several members of the staff have reported receiving phone calls from the room when it’s unoccupied. The calls always come late at night, but there is never anyone on the other end – just an uncomfortable silence. A hotel employee is usually sent to check on the room, but they have never found a guest there and the phone has always been off the hook. An employee claims he once saw a figure hiding behind a curtain, but when he went to investigate, the curtain fell flat; the window was closed and locked. Continue reading