D.G. Wills Books – A La Jolla Bookstore & Treasure

It’s safe to say that D.G. Wills Books is truly one-of-a-kind, and in a progressively impersonal, digital society, Dennis Wills’ focus on personalization and the aesthetics of text is refreshing. His roots in La Jolla add to the little store’s charm – he began advertising with the La Jolla Blue Book in 1979! Wills understands what it means to build a business from the ground up, which is exactly what he did in 1979 on La Jolla Boulevard.

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