‘Be Fresh’ La Jolla Brings Light Mexican Lunch Fare to the Village

be fresh

Be Fresh, La Jolla’s newest addition to the food scene, brings the traditional Mexican deli lunch to the heart of the Village. True to its name, it boasts a refreshing and light menu; nothing is cooked, fried, or greased, and all the vegetables and fruit are purchased fresh every morning. Owner Nancy Juarez, opened the lunch spot, located at 627 Pearl Street (at the old El Pescador location), in hopes of providing La Jolla with a Mexican fix without going the typical burrito or taco route, which can be a bit on the heavy side for a quick lunch. Continue reading