Sugar & Scribe Bakery has been on the San Diego sweets scene since Maeve Rochford opened her doors in Pacific Beach four years ago. Inspired by a deep-seated fondness for her Irish heritage and a long love affair with the art of cooking, Maeve’s new endeavor is everything a bakery should be: comfortable, cozy, and most importantly, the perfect venue for cooking up delectable treats.
The New Location
The building that was once home to Zenbu Sushi at 7660 Fay Avenue (corner of Fay and Kline) has undergone a striking change – warm earth tones and walls of windows breathe life into what was previously a dimly lit and darkly colored space. A short flight of stairs separates a cozy seating area from the lower half of the cafe, where on one side guests can order food and on the other order sweet treats and pastries to-go. An enormous black and white photographic mural of the Cliffs of Moher in Ireland makes for a beautiful – and unique – backdrop to the seating area, where guests will be able to seat themselves after ordering from one of the two lines downstairs.
Irish-inspired accents permeate the entire space, from black and white photographs of Irish landscapes to an imported selection of treats and sweets, including marmalade, jellies, biscuits, candies, chocolates, and candy (think items like Smarties, Barry’s tea, and even Marrowfat beans).
Rochford’s family heils from a small town in Ireland; she was named for Queen Maeve, a beautiful warrior queen whose grave (Maeve’s Cairn) lies on a 40-foot cliff overlooking the ocean. Interesting fact: the black and white photo in the women’s restroom is actually a picture of the burial site. Old pictures of Maeve as a little girl accent the walls, along with various quotes pertaining to food, giving the bakery a distinctly personal and slightly humorous touch. Everything inside Sugar & Scribe comes with a story and a slice of history, making Maeve’s self-described “labor of love” all the more captivating.
Irish Treats & Sweets
The larger new Sugar & Scribe Bakery and Cafe will now feature full menus for breakfast, lunch and dinner, including old favorites like oven-roasted tomato quiche and Irish classics such as Guinness beef stew, colcannon, and lamb pasti; Gourmet-to-Go carry out service; the traditional roster of sweet treats like cupcakes, cakes, pastries, and the signature “Grandpa Soapy’s” Lemon Curd Cake with buttercream frosting, all of which you can eat there or order to-go; and for those caffeine enthusiasts, a full coffee bar featuring Caffé Calabria roasts.
The new gourmet carryout menu will include mostly traditional Irish fare, like half Cornish game hens, Rochford family recipe Christmas stuffing, roasted brussels sprouts, bread pudding, and farmer’s pie.
Sugar & Scribe Bakery’s grand opening at 7660 Fay Avenue in La Jolla will be Monday March 2 at 7am. The Bakery’s hours going forward will be 7am-7pm seven days a week.
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