Black Friday is a week from today. It’s a great day for capitalism and consumerism in the United States. Shoppers stand in long lines that wrap around their favorite retail buildings hoping to get a good deal on their favorite goods.
There is another way to shop and you don’t have to rush through your family Thanksgiving dinner, or set an alarm to head to the store at 3 in the morning. It is Small Business Saturday. The day we should shop small. Small Business Saturday is a day dedicated to supporting small businesses across the country. It was founded by American Express in 2010, and it is celebrated on the Saturday after Thanksgiving. This year, Small Business Saturday is November 30th.
Why shop local?
Well, small businesses are the ‘corner’ stores that create jobs in our communities. The local shops are what keep our communities going and whose very presence makes a neighborhood, our neighborhood.
Don’t stress about rushing through dinner, or having to get a spot in line at big retailers, shop local. When you shop at local businesses, you support the little things that make your community great. One of the benefits is, the money you spend at the local business, stays in your neighborhood. As a perk, American Express card members can get a one-time $10 statement credit for spending $10 or more in a single, in-store transaction on November 30th.
If you will be out of town, you can see this site to locate local small businesses in the area you will be in and/or in La Jolla. Also, you can always use the La Jolla Blue Book to shop local year long and especially on November 30th, Small Business Saturday.