Shop Local for Small Business Saturday on November 28

small business saturdaySmall Business Saturday is a day dedicated to supporting small businesses across the country. The day is celebrated every year on the Saturday after Thanksgiving. It first began in 2010 as a way to encourage people across the country to support small, local businesses; since then, it’s grown in leaps and bounds, and in 2014 an estimated $14.3 billion was spent at small independent businesses! Here are a few local La Jolla stores that will be participating this year.

They will be celebrating Small Business Saturday with a table signing featuring Shannon Kopp, author of Pound for Pound (from 1-3pm). There will also be a special Grinch storytime for the children, and lots of fun giveaways!

Hi Sweetheart
Start your holiday shopping at Hi Sweetheart! Enjoy 15% off your entire purchase, a free “Shop Small” canvas tote bag and snacks and champagne while you shop. This event is available online, as well – use the code “SHOPSMALL” at checkout. 9am – 6pm.

Barre 59
Enjoy 15% off all merchandise in their boutique on Saturday, and extra discounts on their sale items.

C&H Photo
DG Wills Books
Ascot Shop
Meanley & Son Ace Hardware
La Jolla Swim & Sport
Girard Avenue Collection
Homegrown Meats
The Faded Awning
Mitch’s Surf Shop
M Bride
Bloomers of La Jolla
California Bicycle
Bridget’s Blooms
Village Gifts
Sweet Paper
Le Chauvinist
Needle Nook of La Jolla

….and tons more!

More neighborhoods than ever celebrated Small Business Saturday last year, with individuals and local organizations pledging to support the day as Neighborhood Champions – as many as 1,450 neighborhood champions signed up to rally their communities.

Shops will be sporting blue swag and Small Business Saturday balloons outside to let you know they’re participating, so spend your Saturday shopping local, supporting La Jolla, and helping business grow in your community! For a complete list of all participating businesses and a map of locations, please visit Small Business Saturday’s official website.

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Emily Ruchlewicz

Emily Ruchlewicz

News & Feature Writer at
Emily Ruchlewicz is a News and Feature writer at Blue Book Publishers and has written more than 100 La Jolla-related articles. Follow her blogs to stay informed about new businesses, read exclusive interviews with local business owners, and keep up with community events. (

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