Drawing inspiration from the charm and culture of the 1920s, Nosh Deli in San Diego has successfully transported a piece of vintage New York right to the heart of La Jolla. The establishment exudes a nostalgic ambiance, reminiscent of jazz’s golden age when delicatessens sprung to popularity both in New York and Montreal.
Nosh Deli’s location on the bustling Girard Avenue is more than just a place to grab a bite. It is a trip back in time, tastefully reflecting an era that forms a significant part of American history.
Nosh Delicatessen: A New York Bite in La Jolla
As a recent gem in the La Jolla culinary scene – Nosh Delicatessen, established just recently, is on a mission to serve the finest New York-style corned beef and pastrami sandwiches in the region, extending its gourmet reach across San Diego. This establishment couldn’t have arrived at a better time, as it caters to the rising local demand for authentic delicatessen dishes.
More than merely a lunch destination, Nosh Delicatessen makes it a point to stand out as a hearty breakfast venue too. Opening the doors as early as 7 a.m., they invite you to kickstart your day with exceptional breakfast choices, notably their exquisitely pan-fried omelets.
However, if circumstances prevent you from visiting Nosh, don’t worry. They have an efficient catering service to bring their unforgettable flavors right to your doorstep. Remarkably, Nosh crafts over 1,000 sandwiches a week, specifically for their catering clientele.
Known for its exhaustive menu, Nosh Delicatessen impresses with a variety of generously filled sandwiches, hearty soups, and authentic meals, all designed to transport you back to the “Good Old Days.”
To get a deeper look into what makes Nosh special, we reached out to the man behind the vision – Bas Nash, the proprietor of this thriving establishment. Born and raised in Chicago, Bas was no stranger to the restaurant business thanks to his family’s deep-rooted involvement in the industry. Having learned the nitty-gritty of the trade from a young age, he applied his experience and passion to bring a piece of the Chicago-inspired delicatessen culture to sunny California.
Nosh Delicatessen: Bringing Authentic Deli Charm and Flavors to La Jolla
In an engaging conversation with La Jolla Blue Book, Nosh Delicatessen revealed its journey and what sets it apart. Nosh opened its doors to the public four months ago and since then, it has been a delightful addition to the dining scene in La Jolla.
When asked why they chose La Jolla for their location, they acknowledged both the demand and the unique niche within the local and Jewish communities. Nosh Delicatessen is far more than just another sandwich shop. It is a true, authentic delicatessen, offering a taste of original corned beef and pastrami, much to the delight of its clientele.
The secret to its distinct taste and quality lies in its choice of suppliers. Their pastrami travels all the way from Chicago, while their corned beef is sourced from New York. In addition, their lox comes from Nova Scotia, and they rely on a dedicated company in New York for all their smoked meat.
Nosh Delicatessen stands out in La Jolla with its old-fashioned, 1920’s delicatessen charm. Beyond the franchises and modern sandwich shops, Nosh brings a piece of authentic culinary history to the table, specializing in real, cured brisket.
Their bestseller is a delightful mix of corned beef and pastrami named ‘the Boss’, combined with home-made Russian dressing and Swiss Cheese. Smoked fish options, including white fish, sable, and lox, also significantly contribute to their sales.
Catering plays a significant part in Nosh Delicatessen’s operations, servicing a wide variety of events and clients. From medical representatives to bar mitzvahs, and from offices to corporate events, they cater for all, crafting over a thousand sandwiches a week exclusively for their catering customers.
Conclusion
Nosh Delicatessen serves as a wonderful reminder of a bygone era, a symbol of culinary nostalgia that continues to charm and delight visitors. With its commitment to quality food, excellent service, and a unique 1920s-themed environment, this deli is more than just a dining venue – it’s a cherished piece of history nestled in the heart of La Jolla, San Diego. Whether you’re seeking a place to enjoy a hearty breakfast or a reliable catering service for your event, Nosh Delicatessen is the perfect destination. Experience the flavors and the ambiance that make this deli a beloved gem in La Jolla’s vibrant dining scene. To delve deeper into San Diego’s vibrant culture, exploring La Jolla’s diverse events is a must.