How long have you been associated with the Real Estate industry?
Denning has been in the business for over 20 years. She has sold all over San Diego county and is in the re-sale market now, where she specializes in coastal real estate.
How has real estate in San Diego changed during this time?
“Technology has completely changed everything” Denning said. Customers go to the internet as their first resource. They are often informed with listings that are not up-to-date and call brokers with their own game-plan. This change has forced Denning and her colleagues, more than ever, to get out there and be on top of it.
“When I started in the industry, there were no computers, but the minute [the technological change] came, I was with it,” Denning said. Unfortunately, many of her colleagues have resisted and are still resisting the technological overhaul and they are struggling as a result. Denning understands that technology is here to stay and she does not intend to be left behind.
She claims that in the real estate industry “more knowledge is power.” Denning spends much of her time continually re-educating and re-certifying herself. Her job requires her to keep up with rules and regulations, protecting buyers and herself from legal issues.
Denning also mentioned the large expense for real estate brokers keeping up on Google and Bing searches, websites, mobile apps and joining organizations. Denning has learned “you have to present everywhere on the internet.”
How does San Diego compare to other cities in California when it comes to owning real estate?
San Diego is a large area, very diverse, from the mountains to the ocean, from Mexico to Camp Pendleton. Although she has sold all over the city and county, Denning concentrates her efforts around coastal real estate. That is where her expertise shines through.
Is it a good time to buy real estate in San Diego? Do you have any predictions as to whether pricing will continue to go up for the foreseeable future?
“I believe it’s a great time” Denning said. Since the 2006 peak and the following decline, 2012 was a crazy year and 2013 has been very busy. While it is more difficult to qualify for loans, prices will go up and for now interest rates are low.
Tell us a little more about your role as a real estate broker?
Denning is great at “listening to clients’ needs” and getting them what they want. She will look at property, bring it up to market condition, customize homes with her own remodeling crews and close them fast.
“It’s all about perception” Denning said. People want to envision themselves in welcoming homes, and so properties need to be staged right. In a recent sale in La Jolla, nine homes were up for sale in the same neighborhood; three were on the same street as the home Denning was selling. Denning’s house was one of the last ones up for sale and the first one to close.