In its fourth year, the La Jolla Fashion Film Festival once again took over the Museum of Contemporary Art San Diego in La Jolla on July 26-27, and transformed it into a mini fashion week reserved for the fashion industry and fashion film enthusiasts. This is my second year attending the festival, and I can honestly say that LJFFF did not disappoint. Truly one of San Diego’s best kept secrets, the La Jolla Fashion Film Festival welcomes and honors fashion film entries from around the world. Most of those I spoke with were visitors from as far as Estonia and as close as LA.
What makes this festival truly unique is the friendliness of the staff and access to filmmakers, producers, stylists, models, designers, photographers – you name it! The networking is incredible, and if you’re an aspiring filmmaker, it is truly mind blowing to be able to speak with someone who has worked with huge brands such as Free People and Vogue.
Day One had festival attendees networking at Scripps Park, followed by an acceleration workshop at MCASD’s theater. Following the workshop was a retrospective of films by Chanel’s Karl Lagerfeld. Every year, a Karl Lagerfeld film has been submitted into the festival, but this year LJFFF honored the fashion great through a community screening of four of Lagerfeld’s films. Gorgeous beyond all reason, many attendees (including myself) felt awed by the narratives combined with beautiful fashion.
As the evening progressed, the real fun began as it was time for more networking and photos on the red carpet. I met with the fabulously dressed stylist, Tiffany La Vonne who had heard about the festival from LJFFF producer, Fred Sweet.
“I heard great reviews about the festival and I wanted to be a part of what’s happening in our industry,” says Tiffany of LJFFF. “I love that they’re supporting the arts. I think that’s amazing and I only see it getting bigger and better.”
Tiffany’s equally stylish friend, fashion blogger Joy Bullard of Trending LA, found La Jolla to be a beautiful setting for a fashion film festival: “It’s amazing. I love the beaches over here. It’s been a great vacay, I don’t want to leave!”
The night concluded with the screenings of nominated fashion films for the International Fashion Film Awards. One of the films that stood out in my mind was “Jenissei – Restless Heritage”. Produced by German based Johannes-Christian Michel and Marco Pastuovic, the film displays beautiful cinematography of both landscapes and fashion… and majestic birds! Check out their film and watch their amazing work for yourself. You will be in as much awe as I was.
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