La Jolla Blue Book Ads: Then & Now

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The La Jolla Blue Book has long been established as the source for all things La Jolla. This has been true for the 77 years we’ve been around because of the great local businesses that have advertised with us for many years.  To pay tribute to the long-standing relationships we have with local businesses, we have dug into our archives and compiled their original ads with the ads of today, to see how far we’ve come.

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Vanessa Turkeltaub
Vanessa Turkeltaub graduated from UC San Diego with a BA in Communication. She has been with Blue Book Publishers for over 5 years, and has written over five-hundred La Jolla related articles. She enjoys going to concerts, art, and traveling. (

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