La Jolla Blue Book Ads: Then & Now

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The La Jolla Blue Book has long been established as the source for all things La Jolla. This has been true for the 77 years we’ve been around because of the great local businesses that have advertised with us for many years.  To pay tribute to the long-standing relationships we have with local businesses, we have dug into our archives and compiled their original ads with the ads of today, to see how far we’ve come.

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