Holiday Giving: A Tradition for GDC Construction

Pancho Dewhurst and the team at GDC Construction have upheld one of the oldest and most loved traditions in La Jolla: decorating and lighting the tree at the La Jolla Recreation Center each holiday season. The tradition was initiated in 1984 while George Dewhurst (Pancho’s father) was serving as Chairman of the Christmas Parade and President of the Rotary Club.

That year – the same year the Parade was resurrected after a decade of inactivity – he, along with the town council, planted a 3-foot fir tree in Draper Park at the Rec Center. Today, that tree stands over 30 feet tall and is the focal point for holiday festivities at the center. Each year, Pancho and his team work with a crew to adorn the tree and support the community during the holidays.

The Dewhurst collaboration with the La Jolla community continues with GDC’s contribution to the La Jolla Christmas Parade each year. When Walter Dewhurst, aka “the mayor,” initiated the parade in 1960, it brought the village together in a new way during the Christmas and holiday season, and remains one of La Jolla’s most beloved traditions today.

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In 2008, George Dewhurst passed the reins of GDC Construction on to his son Pancho, who today carries on the family tradition of community service – and involvement in the parade – just as his grandfather and father did before him. His work with the La Jolla Community Center, Fire Station 13, and other local building projects throughout the village are all testimony to the Dewhurst’s dedication to service and the gift of giving.

SEE ALSO: The Dewhurst Family Legacy: Four Generations of Community Service in La Jolla

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This year, the float adorned by GDC Construction is sure to be a showstopping addition to the festivities  – keep a lookout for it during the parade and say hi to the Dewhurst family as they pass through the Village. The parade will be on Sunday, December 6 this year; save the date and join the community for a great holiday day in Southern California!

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