Golf lovers, in case you missed the big news, the Farmers Insurance Open sponsorship has been extended through 2019. The PGA TOUR, Farmers Insurance and the Century Club of San Diego made the announcement this month.
The new agreement goes into effect at the conclusion of the January 20-26, 2014 tournament. The Farmers Insurance Open at Torrey Pines is an important event not only for the local community but for local San Diego charities. Proceeds from the Farmers Insurance Open support charities in the community, most of them youth-oriented in their purpose.
In 2013, the tournament generated nearly $2.5 million dollars to San Diego charities. The all-time total from the tournament adds up to $26 million dollars. Mike Linton, Chief Marketing Officer for Farmers Insurance said, “Our sponsorship enables us to continue to provide charitable support for the communities we serve.”
Tiger Woods will return again in 2014 to defend his 2013 Farmers Insurance Opener title. He has won the tournament 8 times at Torrey Pines. “I look forward to defending my title at the Farmers Insurance Open and appreciate their support of the PGA TOUR,” Woods said. “Torrey Pines is part of some great memories for me. I watched the TOUR here with my pop during the old Andy Williams tournament. I was really young back then and saw Mark O’Meara and John Cook play. I appreciate all the support from the fans in San Diego. They’ve always been great to me.”
The Farmers Insurance Open began as the San Diego Open in 1952 and moved to Torrey Pines as the Andy Williams San Diego Open in 1968. If you would like to attend the tournament you can purchase your tickets on the official Farmers Insurance Open website.
Are you looking forward to San Diego’s annual PGA TOUR golf tournament, the Farmers Insurance Open?