La Jolla Shores’ Picturesque Lifeguard Tower

La Jolla Shores Lifeguard New Tower

If you’ve been down to La Jolla Shores within the past year or two, you may have noticed the La Jolla Shores lifeguard tower gracing the beach. RNT Architects, the same firm that redesigned the Japanese Friendship Garden, handled the project along with design collaborator Hector M. Perez. Even though the project was finished in May of 2013, most people don’t know the unseen consideration that went into the project to make it the perfect fit with the community’s environmental and personality needs.  Continue reading

How To Stand Up Paddle Board In La Jolla

Stand Up Paddle-Boarding, or SUP’ing as it’s commonly referred to, is one of the fastest growing beach sports around the world. In a nutshell, it combines the stability and user-friendly qualities of canoeing with the freedom and accessibility of surfing. It’s fun, easy to get into and a great workout – you’ll find yourself using core muscles you didn’t know existed. The warm water and striking backdrops of La Jolla’s beaches are also ideal for getting your first taste of it, which is why you see more and more people paddling around the cove every day.

To find out more about where, how and why you should try it, we spoke with Chris Lynch of Everydaycalifornia.com.

How To Begin

The large, buoyant boards are stable enough for novices to paddle around in flat water, where they can learn the ropes without endangering themselves or others. The easiest way to start is on your knees – use the paddle (oar) to propel yourself forwards, backwards and in circles. Once you’ve mastered this, try standing up with your feet together or in a traditional surfing stance and doing the same thing.

We asked Chris where people who’ve never set foot on a board should start. “For beginner paddle boarders, we always recommend Mission Bay. We’re not making anything out of it, but if you are a 100% beginner it’s safe to try the Bay. If you’re comfortable in the water and want to go one step up, the cove is great. We’ll often be out in La Jolla and it’ll be completely flat – which is perfect.

How Difficult Is It?

Stand up paddle boarding for me is one of those things that you can learn on your own, Chris says. “I’d recommend a surfing SUP lesson to anybody, but a touring SUP you can rent. With a little bit of paddling and some practice, you can be up in no time. We actually don’t rent our boards out to be surfed – they’re meant as touring boards, like the big 12 footers for paddling in the cove.”

Very Important: Do not go into a crowded swimming or surfing area if you’re not experienced on an SUP or under the supervision of an instructor. You’ll be putting yourself and others at risk if you lose control of the board. While you’re still getting things dialed it will be far less stressful for you and everyone else in the water.

Go straight out into the open water (where it’s flat) first and learn there. Figure it out and get your balance there. Don’t surf the board. Get a handle on it first – even before you buy one.

Where To Go:

la-jolla-cove

We recommend the same route that we follow kayaking, we recommend SUP’s to follow, Christ explains. “Go down the coastline to the caves (you can’t go inside the caves), but that loop in the cove is amazing. You can Stand Up Paddleboard right over the leopard sharks, right by the sea lions and the caves. It’s one of the most beautiful places in the world and it’s right here.

Where It Began

Although it’s a relatively new contemporary sport, Stand Up Paddle-boarding was born in Hawaii during the nineteen fifties and sixties, after the Second World War ended. Tourism took off across the islands – Waikiki Beach was the main place people could learn to surf. The locals, known as ‘Beach Boys’ would work as surf instructors to the haoles (tourists) who naturally wanted pictures of themselves doing it for bragging rights when they got home. By standing up and using an outrigger paddle to steer their redwood boards, the ‘Beach Boys’ could take snapshots of the holiday makers riding a wave and then charge them for the service. The style of surfing with a paddle became known as ‘Beach Boy Surfing’, which is what we call Stand Up Paddle-Boarding today.

San Diego Contractors | Murfey Construction Inc.

La Jolla Blue Book presents our latest “Quiet on the Set” video featuring Murfey Construction Inc.

Murfey Construction specializes in custom home construction and remodeling in La Jolla and all areas of San Diego. Planning on building your dream home or redesigning your current home? Murfey Construction can help you from the ground up!

Murfey Construction was founded in 2009 by Scott Murfey. Scott is a California licensed and insured general contractor. He works with homeowner(s) on a one-on-one basis resulting in a more productive and rewarding working environment. So whether you are building a hotel or a custom home, Mr. Murfey knows how to do it all.

Other services offered are construction consulting, design-build, and construction management. Please call for a free consultation.

To learn more please visit, Murfey Construction Inc or contact them at,

5880 La Jolla Bl Ste 55
La Jolla, CA 92037
858-405-0186

To see a full list of La Jolla contractors and builders please visit our La Jolla Contractors guide.

EYESTRUCTURE Designer Eyewear | Optical

La Jolla Blue Book presents our latest “Quiet on the Set” video featuring EYESTRUCTURE.

A luxury eyewear boutique, EYESTRUCTURE has been taking care of La Jollans optical needs since since 1995.

EYESTRUCTURE Specializes in prescription eyewear and high quality lenses by Pentax and Zeiss. They also carry a variety of designer & luxury sunglasses and ophthalmic frames. Exclusive luxury and designer lines include, Cartier, David Yurman, Chrome Hearts, Fred, Chanel, Oliver Peoples, Sal, and many more!

Need a quick eyeglass repair? No problem! EYESTRUCTURE offers same day services for most prescription single vision lenses, reading glasses, repairs, adjustments. EYESTRUCTURE is located in downtown La Jolla and is open seven days a week.

To learn more about EYESTRUCTURE please visit, EYESTRUCTURE or contact them at,

1232 Prospect St
La Jolla, CA 92037
858-551-7959

To learn more about Opticians and eyewear please visit our La Jolla Opticians Dispensing guide.

Connect to La Jolla Blue Book In Print or Online

Local Search Made Easy

Did you know there are many ways to connect with your La Jolla Blue Book Yellow Pages? In an age of digital information, we’re right there with you.

Sure, given that we’ve published our Blue Books since 1937, it’s little surprise that we are known for our print directories. But we’re also available wherever you go. In fact, we are La Jolla’s single most used resource and we make it easier than ever for both locals and visitors to find what you want and need.

From Twitter and Facebook to YouTube and LinkedIn, we’re there. Follow us, like us, connect with us at home or on the go—we’re also mobile. That’s because our number one priority is to get you information when you need it. Whether it’s print or digital, it’s easier than ever before to find us, no matter where you are.

Even when you don’t have access to your trusted print directory, you can still get valuable local information online or on your smart phone. In fact, with our Find It La Jolla mobile app and our mobile website, if you are on the run in the village or even on vacation in Europe, you will always have near instant access to a wealth of information no matter where life takes you.  All you need is your iPhone, iPad or any other smart phone with an Internet connection, and we will have you connected to La Jolla in seconds.

Our online business directory also offers the most in depth information for each of the trusted businesses you’re looking for and will find.  Each listing includes phone and address info, website and email links, links to each company’s Twitter, Facebook and social media pages, and a unique custom description of each company’s services, background and history in the La Jolla community. And you will even find photos and videos that we have produced so that you know all about the businesses before you ever call or visit them.  Who else makes life so simple?

Check us out. We’re the La Jolla Blue Book and NOBODY does local search better.

La Jolla Kitchen Design | Studio Stratton

La Jolla Blue Book presents our latest “Quiet on the Set” video featuring Studio Stratton | Kitchen & Bathroom Design Services.

Located in the village of La Jolla, Studio Stratton offers complete kitchen and bathroom design as well as complete cabinetry design for entertainment centers, and studies.

Remodeling your kitchen not only adds to the value of your home but it’s also a great way to update your house instead of moving. Studio Stratton can help you design the kitchen and bathroom of your dreams as well as space planning with your architect and interior designer from the very beginning. The design team has over 25 years experience in San Diego and includes a background in architecture, design and construction.

When you work with Studio Stratten you will get a door sample as a representation of what your kitchen is going to look like. The design process includes, the interview, getting to know you and your home; next is the design, cabinet manufacturer is selected then samples are made specific to your project; Ordering, Once the design is complete the order for your cabinetry is placed; and finally installation, the project is handed over to your general contractor where they will keep track of the progress.

Their work has been featured in Beautiful Kitchens and Baths Magazine, San Diego Home/Garden Lifestyles Magazine, and recently awarded Ranch & Coast Magazine 2011 “kitchen of the Year” winners. Studio Stratton is a member of the National Kitchen and Bath Association (NKBA). To see images of their work please visit their gallery online or visit their exclusive showroom featuring William Ohs Cabinetry and Plato Woodwork.

for a complimentary design consultation please visit, Studio Stratton or contact them at,

7527 Girard Av
La Jolla, CA 92037
858-459-3757

To learn more about Kitchen & Bath Cabinets La Jolla Kitchen Cabinets & Equipment guide.

Quiet on the Set Video Series – Holistic Traditions Acupuncture & Healing Arts

La Jolla Blue Book presents our latest “Quiet on the Set” video featuring Holistic Traditions | Acupuncture & Healing Arts.

Serving the La Jolla community and the greater San Diego area for over a decade, Holistic Traditions is proud to be part of enlightened leadership in holistic healing.

Holistic Traditions combines massage therapy with acupuncture for overall body benefit.
Specializing in Internal medicine and preventative care with treatments such as; Acupuncture, Mei Zen Cosmetic Acupuncture, Esoteric Acupuncture, massage therapy, Symmetry for Health Postural Alignment and yoga as well as lifestyle and nutritional counseling.

Their mission is to provide the best healing approach for all your health needs in a safe caring way. Co-owner and licensed Acupuncturist Sara Sas specializes in Herbal medicine and natural facial rejuvenation & skin care. Diane Bousquin, also a licensed Acupuncturist, specialty is sports medicine and incorporates functional postural exercises as part of her treatment. Co-owner and licensed massage therapist, Aaron Sas, is experienced in all types of massages such as, deep-tissue, ports injury & sports massage.

Holistic Traditions is open seven days a week by appointment and accepts insurance and most major credit cards.

For more information visit Holistic Traditions or contact them at,

7532 La Jolla Bl
La Jolla, CA 92037
858-551-1005

To learn more about La Jolla Acupuncture please visit our Acupuncture & Healing Arts guide.

La Jolla Cigar Shop | Bob’s Casa Del Habano

Video By La Jolla Blue Book

(Special Note: Bob’s Casa Del Habano closed in 2013).

La Jolla Blue Book presents our latest “Quiet on the Set” video featuring Bob’s Casa Del Habano.

Located in the heart of the village, Bob’s Casa Del Habano has been serving the best cigars in La Jolla since the 1990s.

Owned and operated by La Jolla native & Tobacconist, Bob Grassa. This small cigar shop stocks the best selection of premium handrolled cigars from around the world. Brands include, Padron, Rosario, Ashton, Arturo Fuente, Rocky Patel, Gloria Cubana, Partagas, and Romeo y Julieta. Bob is also a Fuente OpusX authorized account, one of the most highest rated cigar brands in the world known for its rich, and robust flavor.

Bob’s Casa Del Habano is conveniently located at the corner of Herschel Avenue and Prospect, just across the way from La Valencia Hotel, in La Jolla village. Business hours are from Monday through Friday 11am-6pm; Saturday 11am-9pm; and Sunday 11am-6pm. They have convenient parking and accepts all major credit cards.

For more information visit Bob’s Casa Del Habano at,

7966 Herschel Av Ste A
La Jolla, CA 92037
858-456-6161

Look up all the grocery stores in La Jolla to find where you can buy cigars, liquor, wine and all the things that make for a good party. .