La Jolla Weekend Open Houses: January 20th – 21st

Move into your dream home with our La Jolla Open House weekend guide. This week we’re featuring four La Jolla homes. Happy house hunting!

When: Saturday and Sunday 1-4PM
Where: 1555 Soledad Avenue
$2,898,000. 4BR/4.5BA. Awe-inspiring views overlooking the Pacific Ocean and La Jolla’s scenic coastline are yours to covet from this beautiful Mediterranean Villa!!
Contact: Maxine and Marti Gellens 858.551.6630, Berkshire Hathaway HomeServices California Properties.

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When: Saturday and Sunday 1-4PM
Where: 1591 Loring Street
$2,495,000. 4BR/4.5BA. Embrace the coveted coastal San Diego lifestyle from this stunning contemporary home!!!
Contact: Maxine and Marti Gellens 858.551.6630, Berkshire Hathaway HomeServices California Properties.

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When: Saturday and Sunday 1-4PM
Where: 1740 Colgate Circle
$4,650,000. 5BR/6.5BA. This gorgeous home is a sizable, soft contemporary estate that checks off all of boxes on your wish list!!
Contact: Maxine and Marti Gellens 858.551.6630, Berkshire Hathaway HomeServices California Properties

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When: Sunday 1-4PM
Where: 2131 Amigo Road
$2,195,000. 3BR/2.5BA. Ocean view contemporary home with vaulted ceilings in Del Mar close to the beach and Village!!!!
Contact: Maxine and Marti Gellens 858.551.6630, Berkshire Hathaway HomeServices California Properties

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This New Year, Promote with La Jolla Blue Book

8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

“Find It La Jolla” App


Congratulations to Laurie Edwards Tate and At Your Home Family Care

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Congratulations to Laurie Edwards Tate and At Your Home Family Care for their recent proclamation by the County Of San Diego for their outstanding service, leadership and community commitment to the health and wellness of county residents proclaiming  August 11th “At Your Home FamilyCare Live Well San Diego Day”.


Life is a Beautiful Ride: Bicycling in San Diego


Remember when bicycles were just child’s play for cruising the neighborhood? That has all changed since bicycling is now a considerably serious sport, not to mention an alternative method of conveyance. With a continuous and ever-growing network of bikeways and biking trails stretching across the contiguous United States, bicycling has motivated new individuals to hose the grime off and tune up those timeworn 10-speeds, sport some Lycra shorts and helmets, and pedal to their hearts delight. But seriously, what better place than San Diego with its temperate climes, stunning landscape, and 70 miles of coastline for some serious bike riding? San Diego is indeed the idyllic place to bike for either relaxation or exercise. With nearly 80,000 new residents pouring into the greater San Diego area each and every year, more and more people are taking up the reasonable expense as far as hobbies go and engaging in the healthy and environment-friendly activity of bicycling.

San Diego brags of in excess of 64 miles of devoted bike paths, some 334 bike lanes (and expanding), and over 133 miles of idyllic bike routes. Bike paths consist of 8-foot-wide special stretches of pavement where no cross traffic exists for safety purposes. In addition, they either run parallel to streets with substantial vehicle traffic or serve as safe connectors in highly difficult areas such as freeways and highways. Bike lanes are specifically designated on the right side of less busier streets with white lines painted eight feet from the curb, and bike lanes are easily identified by a stark white sign with a black bicycle. Additionally, bike routes are designated “shared” streets which are open to both auto and bike traffic and are identified by a green sign with a white bicycle.

With the upsurge with regard to facilities, programs and organizations intended for making bicycling safer and unproblematic, there is certainly no better time to hop on a bike and enjoy a leisurely ride. Our personal guide to cycling in the San Diego area includes a few routes to satisfy either novices or experienced cyclists.

If you’re eager to begin biking and/or obtain a new bike, simply call California Bicycle in La Jolla at (858) 454-0316 or visit them at 7462 La Jolla Boulevard in La Jolla, California. California Bicycle definitely has some sweet sales going on right now, so be sure to Schwinn… er, swing by!

On the other hand, if you desire a guided bike tour, La Jolla Kayak offers bike rentals and great tours! You can reach them at (858) 459-1114 for additional information. 

La Jolla & San Diego Weekend Events: July 15 – 16

Another weekend of fantastic SoCal weather is forecast for the greater San Diego area, so why not roll off the sofa and hit one of several exciting events this weekend and make it enjoyable? Check out these area happenings!

Bird Rocks Sunset On The Block With Moonglow
5763 La Jolla Blvd
6:00PM To 10PM
Friday 07/14/2017

Bird Rock Second Friday Fun, Sunset on the Block at Moonglow Design La Jolla Art Gallery. Join us on the deck for entertainment, wine, food, and refreshments for a wonderful midsummer evening! Sponsored by Erling Rohde Plumbing serving La  Jolla since 1910.

Sun & Sea Festival
8 a.m. on Friday and 7 a.m. Saturday, Portwood Pier Plaza, Imperial Beach

Oh, yeah, baby! An established ritual in Imperial Beach returns Friday and Saturday to the Portwood Pier Plaza, showing off the exceptional talent of topnotch sandcastle sculptors. The two-day festival includes a colorful community parade, live music by Tyler Boone, Bayou Brothers, Teagan Taylor and more. In addition, there are plenty of arts and crafts for the kiddos, an enticing international food fair, and the ever popular sand sculpting competition for kids ages 5 to 12. The Sun & Sea Festival runs from 8 a.m. to dusk on Friday, replete with a Sandcastle Ball for the over 21 crowd from 6 p.m. to midnight ($15 bucks a head). This year’s theme is “Pirates in Paradise.” Consequently, people who plan on attending the ball are highly encouraged to sport their bestest pirate get-up. On Saturday, the annual festival begins at 7 a.m. and continues until 5 p.m. Parking is limited but festival organizers maintain there are three paid lots near the festival: Mar Vista High School ($10 a spot); Imperial Beach Boulevard and Seacoast Drive ($20 per vehicle); and the Imperial Beach Charter West Campus ($10 per car). The kiddos will enjoy such activities as face painting, a sword fighting demonstration, and much more! Best of all, the event is absolutely free!

Junk in the Trunk Vintage Market
10 a.m., Saturday and Sunday, Ingram Plaza at Liberty Station

In excess of a 100 vintage, antique and handmade vendors will set up shop at San Diego’s ever friendly Liberty Station. Patrons may look around for goodies, lend an ear to live music, or grab a hold of nearby food and beverages. In addition, there will be photo opps and plenty of design inspiration. Saturday early goers can get first pick of all things chippy, rusty, vintage and handmade! Kids under 12 are free, adult ticket are $12 a throw at the gate, and parking is free!

San Diego Padres vs. San Francisco Giants
5:40 p.m., Petco Park

Fresh from the All Star game break, the beloved San Diego Padres swing the bats against the San Francisco Giants in game two of this weekend’s series at Petco Park. Get out with the kids and watch All Stars Buster Posey of the Giants and reliever Brad Hand of the Padres. For added excitement, there will be a post-game fireworks display Saturday evening. Tickets to the game begin at $22. Get out with the family and celebrate this great American tradition!

Snorkel with the Leopard Sharks
Sunday at 8 a.m., Birch Aquarium at Scripps, La Jolla

Get your snorkel on in La Jolla and mix it up with leopard sharks! Come visit leopard sharks in their underwater habitat off the scenic La Jolla coast. Adventurers can pick up snorkeling tips as well as discover the profuse variety of animals that make their homes among the kelp, sandy bottom, and rocks. Please note that intermediate swimming ability is required and previous snorkeling experience is highly recommended. Partakers have to supply their own gear. Minors must be accompanied by a paid adult. A pre-purchase is required. Tickets are $30 for the general public and $25 for Birch Aquarium Members. In addition, please also note, shark snorkels does not meet at Birch Aquarium. Shark snorkels occur from July through September. For additional information or to purchase tickets, visit or call 858-534-7336. Proceeds support exhibits and educational programming at Birch Aquarium at Scripps. Get wet, don’t sweat, live and let in La Jolla!

What’s Good in San Diego This Weekend? April 1-2

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Padres Home Game

Get the autograph of your favorite Padres baseball star, April first at the Padres Foundation garage sale at Fanfest. There will be a Kids zone, wiffle ball and other events from 10 a.m. to 4 p.m. For free tickets to this this baseball gala event, CLICK HERE

Flower Child Run AKA Peace Love Run

Run like a Ti Chi master around Mission Bay, at the April First We love Yoga parties. There will be Yoga classes, 60’s spaced out music, and flower child tie dyes and best of all enjoy a 50 to 60 minute yoga secession. The grove starts at 8:30 a.m. For more information, CLICK HERE

What Happens in San Diego stays in San Diego aka: Uncorked San Diego

Get ready for bottoms up at the second annual San Diego Uncorked Wine festival. Sixty wineries, uh la la, 150 wines mon Dieu, gourmet food, 150 wines, champagne, 150 wines, music to drink by, games and 150 wines. Check in at noon for the VIP $70 special or at 1 pm for $60 admission till 4 pm. Includes wines tasting, food is separate, but passing out on a blanket with friends is free. Don’t bring the little ones or your four legged friends. For more info, CLICK HERE

They call it crawl for a good reason AKA Gaslamp Pub Crawl

Help the Surfrider Foundation and meet the girl or boy of your dreams and have the best cocktails in town at the annual Gaslamp Pub Crawl. Savor the best drinks that five top pubs have to offer from 2 to 6 p.m. For more information and tickets, CLICK HERE

San Diego’s Rowing Extravaganza

Compete or view the finest rowing athletes from around the world this Saturday and Sunday April First and Second at the Mission Bay 44th annual San Diego Crew Classic, for more info, CLICK HERE