The History of Adelaide’s Florists & Decorators


In the era of the Great Depression, with a working budget of a modest $6.00, Adelaide Phillips took a bold step in the midst of uncertainty and opened a small flower stand on a lot that was bought along highway 101 in Encinitas, California. Flowers by Adelaide was thus began as a single operation until her son, Harry Jr., constructed an edifice that was to become Adelaide’ first full service flower shop. It was her great affinity for flowers and her determination to succeed in business in the true American spirit that has now blossomed into a love that has continued over three generations.

After working as a partner with Adelaide for over thirty devoted years, Harry bought out the business in 1974 and became the sole proprietor. Adelaide and Harry shared the same thirst for serving people as well as the industry and Harry was resolute in his efforts to cultivate Adelaide’s to be the foremost floral shop in the Southern California area. When Harry passed away in 2009, his daughter Gina took up the reins with the same dedication to quality and perfection and filled his footsteps.

With the combined efforts of Adelaide, Harry, and all of the faithful employees, a robust team of people provided Gina with an opportunity to grow Adelaide’s into what it is today.

As with time and how things change, Gina, with considerable care, thought and affection, sold the abundant business to the Newell family in November of 2010, with the belief that they would continue the heartfelt family tradition that Adelaide, Harry and Gina had built. They ultimately hired Jerry Parent and Larry Anhorn in 2011 to assist in building on the past traditions and in the end sold the business to them in 2016.

Adelaide’s has come a considerable way and has entered its 80th year of servicing La Jolla and the San Diego community with the best in floral designs, plants, giftware and events. Jerry and Larry each look forward with a mutual desire to serve La Jolla and San Diego community for many years to come. This is being accomplished by remaining true to past traditions as well as a focused vision to establish new directions in order to serve the needs of multiple generations to come.

6 Stylish La Jolla Boutiques

Alexia Maria La Jolla Boutique Shopping Clothing La Jolla is known for its sunny beaches, excellent restaurants, and of course extensive shopping! From casual to cocktail, you’ll be able to find it all. Whether you’re planning for a single afternoon or a full weekend of browsing, don’t miss these popular La Jolla boutiques for men and women’s fashions.

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Fashion Week San Diego is Finally Here!

Fashion Week San Diego La Jolla FWSD

Fashion Week San Diego’s Fall Runways have arrived—quite literally! Shows will take place right here in The Village in special locations from Thursday, October 1 to Sunday, October 4. As a thriving commercial fashion community, it’s no surprise La Jolla is the new location of San Diego Fashion Week. Fashion Week San Diego (FWSD) founder and director Allison Andrews expressed excitement not only at 2015’s “amazing designers,” but also at “moving our signature fall event to one of the best and most premier locations in Southern California.”

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9 Must-Have Back to School Supplies from Hi Sweetheart

Hi Sweetheart Back to School Supplies Very Busy FolderThe best part of going back to school is always the new school supplies—especially when they’re as cute as these. Even if you’re not in school, this season of new beginnings is the perfect time to treat yourself to some of these productivity-boosters from Hi Sweetheart on Ivanhoe Ave in La Jolla.   Continue reading

Frame Masters and Fine Art: Turning Works Into Masterpieces

Frame Masters and Fine Art La Jolla Framing

Frame Masters and Fine Art in Bird Rock specializes in rare frame decorating techniques, difficult frame matching and repairs, and framing non-flat objects. Now two decades in, husband and wife team Brian Lehr and Miriam Zieminski continue to build the store’s reputation for innovative framing solutions and skilled repairs hard to find anywhere else. Continue reading

7 Easy DIY Thanksgiving Decor Ideas

It’s Thanksgiving week and while you’re busy planning and shopping for your menu we want to help make your holiday decorating easy. Most of these supplies can be find at many La Jolla shops or local arts & crafts supplies store. So get your glue guns out cause it’s time to get crafty! Here are 7 easy DIY thanksgiving decor ideas to try this year.

pumpkin centerpiece, stop by your local florist and put this fun centerpiece together. via
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9 Holiday Hostess Gift Ideas From 3 La Jolla Boutiques

With Thanksgiving just around the corner and Christmas, Hanukkah, and New Year’s approaching quickly, we are definitely entering party season. We’ve scoured La Jolla boutiques for the cutest and most original hostess gift ideas; check them out and say “thanks” in style.

Hi Sweetheart 

7920 Ivanhoe Avenue
La Jolla, CA 92037

1. “Giving Thanks” Guestbook $27.50. Start a new Thanksgiving tradition with the “Giving Thanks” guestbook. Ask each guest to write a little note of gratitude and be sure to have colored pencils on hand for the kid’s to participate. Bring the book out every year to review last year’s entries and add new ones.

hostess gift ideas
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Classic Elegance with a Modern Twist: ‘Alexia Maria’ Dress Boutique Opens in La Jolla

alexia mariaA brand new evening wear and cocktail dress boutique has arrived in La Jolla: Alexia Maria opened its doors at 1251 Prospect Street just a little over a month ago, and is already taking our little coastal town by storm. Alexia, the store’s namesake, hand-picks fabric and designs every single piece in the store herself; a rarity in today’s bustling fashion world. Whether you’re looking for a classically elegant dress for a formal wedding or a fun cocktail dress for a night out on the town, Alexia Maria’s dresses and gowns are a beautiful and tasteful addition to every woman’s wardrobe. The Blue Book visited Alexia Maria to get an exclusive look inside the new store.

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