The History of Adelaide’s Florists & Decorators

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In the era of the Great Depression, with a working budget of a modest $6.00, Adelaide Phillips took a bold step in the midst of uncertainty and opened a small flower stand on a lot that was bought along highway 101 in Encinitas, California. Flowers by Adelaide was thus began as a single operation until her son, Harry Jr., constructed an edifice that was to become Adelaide’ first full service flower shop. It was her great affinity for flowers and her determination to succeed in business in the true American spirit that has now blossomed into a love that has continued over three generations.

After working as a partner with Adelaide for over thirty devoted years, Harry bought out the business in 1974 and became the sole proprietor. Adelaide and Harry shared the same thirst for serving people as well as the industry and Harry was resolute in his efforts to cultivate Adelaide’s to be the foremost floral shop in the Southern California area. When Harry passed away in 2009, his daughter Gina took up the reins with the same dedication to quality and perfection and filled his footsteps.

With the combined efforts of Adelaide, Harry, and all of the faithful employees, a robust team of people provided Gina with an opportunity to grow Adelaide’s into what it is today.

As with time and how things change, Gina, with considerable care, thought and affection, sold the abundant business to the Newell family in November of 2010, with the belief that they would continue the heartfelt family tradition that Adelaide, Harry and Gina had built. They ultimately hired Jerry Parent and Larry Anhorn in 2011 to assist in building on the past traditions and in the end sold the business to them in 2016.

Adelaide’s has come a considerable way and has entered its 80th year of servicing La Jolla and the San Diego community with the best in floral designs, plants, giftware and events. Jerry and Larry each look forward with a mutual desire to serve La Jolla and San Diego community for many years to come. This is being accomplished by remaining true to past traditions as well as a focused vision to establish new directions in order to serve the needs of multiple generations to come.

Discover Our 10 Favorite La Jolla Art Galleries!

Mangelsen Images of Nature Gallery La Jolla Art Galleries
Whether you’re a seasoned art expert or just beginning to get into art, you’ll find pieces to love at any one of these featured La Jolla art galleries. La Jolla features more than two dozen art galleries, each with their own unique focus. We’ve chosen 10 of our favorites to visit here. Continue reading

Eat Fresh at San Diego’s Coastal Farmers Markets

san diego farmers markets

Nothing beats fresh produce and meals made from scratch. Luckily, San Diego is home to several different farmers markets that occur at different times all throughout the week; and of course, La Jolla boasts its own addition. Bring your reusable grocery bags and load up on locally grown fruits and veggies or try some freshly cooked fare. They’re great places to buy fresh flowers and unique foods that aren’t always available at standard grocery stores; plus, everything is completely fresh!  Continue reading

6 Stylish La Jolla Boutiques

Alexia Maria La Jolla Boutique Shopping Clothing La Jolla is known for its sunny beaches, excellent restaurants, and of course extensive shopping! From casual to cocktail, you’ll be able to find it all. Whether you’re planning for a single afternoon or a full weekend of browsing, don’t miss these popular La Jolla boutiques for men and women’s fashions.

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The Ascot Shop Celebrates 65 Years in La Jolla

ascot shop la jollaTwo companies began in 1950 and have been working side by side ever since, finding success and forging a partnership that would end up lasting more than sixty-five years. The Ascot Shop was founded in the beautiful community of La Jolla by Jack Matzinger; Robert and Audrey Talbott began hand-sewing ties in the picteresque town of Monterey, which they sold to menswear stores up and down the California coast. Continue reading

Fashion Week San Diego is Finally Here!

Fashion Week San Diego La Jolla FWSD

Fashion Week San Diego’s Fall Runways have arrived—quite literally! Shows will take place right here in The Village in special locations from Thursday, October 1 to Sunday, October 4. As a thriving commercial fashion community, it’s no surprise La Jolla is the new location of San Diego Fashion Week. Fashion Week San Diego (FWSD) founder and director Allison Andrews expressed excitement not only at 2015’s “amazing designers,” but also at “moving our signature fall event to one of the best and most premier locations in Southern California.”

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Woholle Juice Box To Open At La Jolla Shores

everyday california woholle juice box***UPDATE: Woholle Juice is NOW OPEN at 2261 Avenida de la Playa in La Jolla***

[Image by: J.Dixx Photography; left to right, Michael Samer and Christopher Lynch, co-founders, managing partners.]

La Jolla Shores is welcoming a brand-new resident! The owners of Everyday California, a La Jolla-based lifestyle company offering ocean adventures and California-sourced apparel, have created a new concept: Woholle Juice Box, which will join Brick and Bell and Galaxy Taco as a newcomer at the Shores.  Blue Book caught up with co-founder Christopher Lynch, who was just recently included in Pacific San Diego Magazine’s “30(ish) under 30(ish)” roundup of San Diego entrepreneurs, and got the scoop on what to look forward to with the opening of La Jolla’s newest juice bar. Continue reading

Frame Masters and Fine Art: Turning Works Into Masterpieces

Frame Masters and Fine Art La Jolla Framing

Frame Masters and Fine Art in Bird Rock specializes in rare frame decorating techniques, difficult frame matching and repairs, and framing non-flat objects. Now two decades in, husband and wife team Brian Lehr and Miriam Zieminski continue to build the store’s reputation for innovative framing solutions and skilled repairs hard to find anywhere else. Continue reading