Go on an Adventure with La Jolla Kayak

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La Jolla Kayak is known as San Diego’s premier ocean kayaking and snorkeling destination. Located just a few blocks from the world famous La Jolla Shores beach, it’s no wonder why La Jolla Kayak is a favorite among locals and visitors alike. Operating from the Shores since 1996, La Jolla Kayak provides tours of breathtaking cliffs, caves, and natural landscapes. Guests have the opportunity to venture out into La Jolla‘s 6,000 acre underwater reserve. This protected ecological site is renowned for its deep trenches, expansive marine life, and stunning reefs. Continue reading

Experience One of The Most Fun La Jolla Summer Activities

La-Jolla-Kayak

La Jolla Kayak is known as San Diego’s premier ocean kayaking and snorkeling destination. Located just a few blocks from the world famous La Jolla Shores beach, it’s no wonder why La Jolla Kayak is a favorite among locals and visitors alike. Operating from the Shores since 1996, La Jolla Kayak provides tours of breathtaking cliffs, caves, and natural landscapes. Guests have the opportunity to venture out into La Jolla‘s 6,000 acre underwater reserve. This protected ecological site is renowned for its deep trenches, expansive marine life, and stunning reefs. Continue reading

Need To Cool Down? Try Going On An Adventure with La Jolla Kayak

La-Jolla-Kayak

La Jolla Kayak is known as San Diego’s premier ocean kayaking and snorkeling destination. Located just a few blocks from the world famous La Jolla Shores beach, it’s no wonder why La Jolla Kayak is a favorite among locals and visitors alike. Operating from the Shores since 1996, La Jolla Kayak provides tours of breathtaking cliffs, caves, and natural landscapes. Guests have the opportunity to venture out into La Jolla‘s 6,000 acre underwater reserve. This protected ecological site is renowned for its deep trenches, expansive marine life, and stunning reefs. Continue reading

Exploring The Coastline With La Jolla Kayak

La-Jolla-Kayak

La Jolla Kayak is known as San Diego’s premier ocean kayaking and snorkeling destination. Located just a few blocks from the world famous La Jolla Shores beach, it’s no wonder why La Jolla Kayak is a favorite among locals and visitors alike. Operating from the Shores since 1996, La Jolla Kayak provides tours of breathtaking cliffs, caves, and natural landscapes. Guests have the opportunity to venture out into La Jolla‘s 6,000 acre underwater reserve. This protected ecological site is renowned for its deep trenches, expansive marine life, and stunning reefs. Continue reading

Where to Get Dad the Perfect Gift this Father’s Day

Shopping for dad this Father’s Day? Think outside the tie box, and get him something he’ll be totally stoked on. Here’s a few La Jolla Shops we recommend!

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Mitch’s Surf Shop has been offering hand shaped surf boards with the most style and innovation since 1967. Their La Jolla shop is located on Pearl Street, minutes away from the Windansea surf break. Here, customers can find long or short boards in all desired name brands as well as clothing and fins. Daily wetsuit and board rentals are offered on a first come, first serve basis. Stand up paddle boarding supplies and spear fishing gear are also in stock. Come see the water sports specialists at Mitch’s Surf Shop when it comes to all your water adventure needs. They also have a location in Solana Beach at 363 Highway 101 N, Solana Beach, CA 92075
 
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2014 Winner – 1st Place Best Bike Shop San Diego A List

California Bicycle is located on La Jolla Blvd. right off of Pearl Street. The family owned company has been serving La Jolla since 1977. The last three decades have been spent not only providing great customer service, but filling every customer’s bike-related needs. Whether you are looking for a beach cruiser to explore gorgeous beach areas in La Jolla, road bikes to amp up fitness routines, Mountain bikes for some off roading in the mountains or hiking trails, or beginners bikes for children and adults, California Bicycle has everything in stock. They also have a large amount of bike parts and accessories as well as provide in store service and maintenance on bike items. Visit California Bicycle Tuesday through Saturday and get yourself on out on two wheels.

Check out our interview with Jason Millard HERE

Cutom Shirts of La Jolla:

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Custom Shirts of La Jolla has been serving La Jolla since 1977. The men’s and women’s shop is located on Girard Avenue and across from the Athenauem Music Arts and Library. Custom Shirts of La Jolla offers unique American and European customized clothing.
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Sports minded people need the best gear and sometimes that can be hard to find in one place. In 1983 Michael Gotfredson, or chief runner, started Road Runner Sports in a garage space in Del Mar, CA. Over the next 28 years the company grew to have distribution centers in San Diego, CA and Columbus, OH and many neighborhood retail stores throughout the country and are the world’s largest walking and running store. They are proud to be apart of your fitness and provide every item needed to enhance your fitness routine in one place. Whether you are shopping in stores or online, there are hundreds of running shoes and sneakers for men, women, and children. The latest fitness gear, trackers, nutrition bars, drinks, supplements, and men and women’s apparel can all be found here. Not to mention all in the best sporting brands including Nike, Adidas, Reebok, ASICS, and more. Get your fitness gear from the person who knows all there is to know about running and the fitness world and shop at Road Runner Sports.

Where to Spend Your 2018 Cinco de Mayo in La Jolla

There’s always something to see and do in La Jolla and this Cinco de Mayo weekend is no different. Check out these awesome eating establishments! As always, please party responsibly.

Puesto 

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Prior to Puesto, many San Diegans had departed home to pursue other desires in other places. Sure, we found a few hotspots, a few places away from home, but it has always been Chef Luisteen’s tacos that brought us back to our senses and returned us to San Diego. His undying fervor for utterly re-defining the taco brought us back to our hometown of San Diego to begin a family-owned business, a delightful taco stand we’d never even dreamed of. Now that we’re tacoteurs, we have never looked back.

What’s in store? How about handmade maíz azul stone-ground tortillas, sustainable meats and seafood, slow-cooked guisados, and made from scratch, mouth-watering scratch salsas? Puesto is a merriment of fundamental Mexican flavors and an homage to the diverse palate of Mexico City.

Our bar features freshly made margaritas, house made aguas frescas, and wines from the burgeoning Valle de Guadalupe region of Baja.

The Puesto Party Philosophy still maintains that each and every celebration will be large, lively, booming and yet refined. At Puesto’s you’ll observe a bevy of fashionable people from all walks of life consuming great food and enjoying colorful conversations. But don’t fret! Your debutante grandmother is also there drinking her portion of the best tequila. Our parties are dedicated to her as well as anyone else that comes to Puesto for merriment.

Don Carlos Taco Shop

Screen Shot 2017-05-05 at 2.30.26 PMFor numerous decades Don Carlos Taco Shop has offered fine catering services to the greater San Diego community. Whether your group consists of 10 people or 200 individuals, Don Carlos has the capacity to prepare a delightful spread that will be sure to satisfy all sorts of tastes and cravings.

Verdes el Ranchero

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Opened in 1945 by Buzzy Martinez and affectionately nicknamed “The Ranch” by La Jolla residents, Verdes El Ranchero is one of the few restaurants to have outlived La Jolla’s ever changing tide from an old-fashioned seaside community to one of international acclaim. Since 2009, it is has been owned and operated by the Green family who have called the Barber Tract home for three decades. Gloria and her daughter Megan tirelessly work to preserve the cordiality and warmth that keep “The Ranch” an establishment where it is not unusual to observe four generations of families enjoying the finest Mexican cuisine La Jolla has to offer.

Verdes El Ranchero offers a full bar featuring a wide array of Tequilas, handmade Margaritas, and, of course, Mexican beers. The menu offers a range of Mexican dishes from chile rellenos, carnitas, enchiladas, burritos, and scrumptious tamales. Of course, fresh salads, tostadas and soups are also available as well as much more!

Visitors to Verdes El Ranchero will find themselves bounded by the cheerful colors of Mexico that ever exude warmth and relaxation. Enjoy rich wood accents and hand painted murals, as well, some of which date back to the early 1960’s, and of course, local artwork for sale.

Shopping Till You Drop in La Jolla

Photo: Shutterstock/MJTH

Photo: Shutterstock/MJTH

If you love to shop and you love the sun, La Jolla is for you. From trendy fashions to sparkling jewelry, from art galleries to children’s clothing boutiques, La Jolla has something for all tastes and budgets – and meandering down our boutique-lined streets under the warm sun makes the experience all the more pleasurable. La Jolla is a great year-round shopping destination featuring unique stores and friendly vendors.

With ideal weather year round and the beautiful coastline nearby, La Jolla Village offers a wonderful setting for a day full of shopping. There are few better places to stroll through shops, get a bite to eat and take in the sights, than in La Jolla. From eclectic boutiques and antique stores, to florists and popular retailers, La Jolla shopping has it all.

Shoppers, who are seeking one-of-a-kind home décor, can browse through a variety of art galleries, antique shops or furnishing stores. The La Jolla Village is also home to world class jewelers and specialty shops featuring high-end merchandise including pianos, formal wear and chandeliers. If you are attending a special event and need the perfect gift for a friend or family member, you will find just what you need at the unique gift shops in La Jolla.

Many stores in The Village have been open for decades and are family owned, such as the local book store and hardware store. While shopping in La Jolla, check out the local clothing stores for men, women and children, including several consignment stores with designer labels. La Jolla Village offers a great alternative to crowed shopping malls in San Diego. With hundreds of stores within walking distance of the beach and local hotels, residents and visitors who are shopping in La Jolla can have a unique and enjoyable experience.

In addition to La Jolla Village, you can find more La Jolla Shopping in Bird Rock, the La Jolla Village Square and University Towne Center malls.
To learn more about La Jolla’s shopping, click HERE

Spotlight Feature: An Interview with YURU

 

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YURU Studio is a photo studio located in La Jolla which captures the wisdom and image of seniors through videos and portraits.

Their mission is to record video and create portraits of senior citizens to memorialize their life’s story and beautiful image. YURU’s foundation is family, and their efforts to create a lasting memory of their loved one(s) for families to share and keep forever is admirable.

The YURU process honors and celebrates elders’ lives as they thoroughly interview and photograph them to capture their essence.

We had the pleasure of talking with Marci Adams of YURU.

I understand that Eric is a fourth generation photographer, going back to his great-grandfather! Were they all portrait photographers?

Yes, his great grandfather, grandfather, father and himself were/are all portrait photographers. His great grandfather used to call himself “the best second-rate photographer in the country.” His grandfather was known as “The Chicken Man” because he used a rubber chicken to get kids to have an authentic smile and laugh for their portraits. His father started and co-owned Kiddie Kandids. Eric opened, hired and trained the staff at every Kiddie Kandids location. He’s trained literally thousands of photographers.

What made you decide to open up a studio for senior citizens?

I LOVE the elderly! So I told Eric that I thought we should make a shift and focus on senior citizens. I could spend hours listening to people’s interesting stories. We need to memorialize the elderly! Celebrate them! Document their legacy and their legends! So YURU (“Why You Are You”) Studio was born. We want to know why people are who they are – and the elderly know this. They’ve had the years to figure it out. They don’t care what others think about them anymore. They are authentic – REAL. They have so many amazing stories to tell, history to leave with us! Our society doesn’t listen to and respect their elders as in the past, and this is a shame. We want to allow those who have wisdom the opportunity to pass it on. Stories to be shared generation to generation, to learn from our past, our ancestors.

 

In addition to photos, you also offer video interviews. Can you tell us a little about this?

The video interview idea came because we knew a picture wasn’t enough to capture these stories, wisdom, and legacy. I would have loved to have had a video of my ancestors. We have journals, and some letters, but their voices and their expression are missing. This has been so precious for families. We have had a couple of families bring parents to us for a session because their parents are in the beginning stages of Alzheimers and we’ve been able to capture them when they are in their “aware” state, as well as their “forgotten” state. These moments are so cherished by the kids and grandkids.

Eric and I have also conducted Yuru sessions with our parents. I cry every time I watch my dad’s video! He chokes up when he talks about his kids and how important they are to him… and his “little girl” (I’m the only girl of 3 brothers). It’s so precious, because my dad is this big, strong, important, intimidating guy and to see him get emotional about his kids and hear his voice crack- wow!

After Eric interviewed his mom, he realized things about her that he hadn’t before. He saw her in a different light. She became less of a mom and more of a person to him. I also think so many people were really important in their younger days and then when they retire, they aren’t recognized anymore. My uncle was a very prestigious judge and when he talks in his video about his working years, the awards and recognition he was given, how important his position was, his eyes light up. These sessions bring families closer together and nourish family relationships!

I imagine in these video interviews you hear some pretty great stories. Do you have a favorite that stands out?

Oh boy, that is difficult. There are favorite stories in every session. We are currently weaving clips of our favorite stories together into a compilation video. We will add these compilation videos to our website as our business continues to develop.

We understand that you have two other photo businesses – FotoFly, FotoFly Santa, in addition to the FotoFly Academy. Can you tell us a little more about these?

For FotoFly, we have four studios in Utah that focus on children and families. FotoFly Santa is unique in that we have a ‘real’ Santa at the location we are shooting pictures but we have the parent of the child dress up like Santa so that the interaction between the child and Santa is more authentic. It’s a brilliant idea and we see around 5500 families every year. It’s become a family tradition.

Eric and I both have backgrounds in training. Eric has trained thousands of photographers. I was the training director for big beauty companies like Aveda and Wella, as well as my own company M2Beauté. We have a passion for sharing information and watching people learn and grow. So our Academy fulfills our dream of giving people knowledge to become better at the skill of photography. Eric teaches local seminars once a month. Some are free, some are for a small fee – but we want people to feel comfortable with their photography skills.

Our Academy is a four month program that is very intense. It is selection based, which means we interview and accept only a few students. In those four months we take people from not knowing anything or little about photography to being really good professional photographers.

I have used the 4Mat methodology of training for years and we have incorporated that into our curriculum. We develop our trainers to be very good at training others. We will offer online training this year – including a subscription based model that allows people to learn at their own pace. We will also have a very humorous “what not to do” YouTube channel for people to watch photographers make mistakes and learn tips on correcting bad habits.

What is the most rewarding part of what you do at YURU? I’d imagine it’s very rewarding!

The most rewarding part of YURU is getting to know people in a deep and meaningful way. They are so vulnerable which makes them so real and there is so much love felt after you learn about each and every one of them! I feel every emotion during the interview – I laugh, cry, feel concern, I feel their regrets, their pride. I feel with them. Eric said, as he was taking his mother’s picture, that he had never seen her in that way – she was so beautiful. She wasn’t just his mom, but this amazing, loving, funny, charismatic, sweet, beautiful women. It strengthened their relationship.

What is the best part of having a location in La Jolla?

We love La Jolla and think their are so many amazing people here with grand stories to tell. The senior demographic is here. We also have a studio in Utah that we will be taking Yuru sessions at, and we definitely want people to known that we are available to travel also. We can go anywhere in the world to capture someone’s story. La Jolla is special and we know the customers here will appreciate the opportunity to document their stories that will talk to their posterity.

Are there any exciting events or specials coming up that you’d like to tell us about?

If people join our Yurustudio MeetUp site and Facebook Page, we regularly post photography classes that we teach, activities we are doing, and models we may need. We try to interact with our audience and keep the public informed on social media and invite people to our training courses.

What is one piece of advice you’d like to give to aspiring photographers?

Discover and stay true to your style. There are a lot of photographers. It’s very hard for customers to choose. It’s much better to be known for something – even if it eliminates 90% of your potential customers. It’s worth it to be known as the best at that one thing than to be all things to all people.

We are first and foremost here to know YURU!

To learn more about YURU, visit www.yurustudio.com


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We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

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