Community Spotlight Feature: La Jolla Kayak

Screen Shot 2018-08-18 at 2.07.17 PMMichael Luscomb, owner of La Jolla Kayak is a true La Jolla native. In fact, he was one of the last to be born at the old Scripps Hospital. The San Diego area is certainly no stranger to the Luscombs, either. If you’ve ever heard of Luscomb Point (the surf break), it’s named after Michael’s father, a surfer and lifeguard from Point Loma. So, you could say (in a very Ron Burgundy-esque way) they’re kind of a big deal.
So, what was the Genesis of La Jolla Kayak you ask? Well, it was a trip to Napoli that gave Michel the idea. After exploring Italy’s kayaking adventures, Michael came back to the states, bought six kayaks, and started piecing together the plans for his business out of his garage. With paper flyers and a pager in hand, Michael started marketing. In 1996, he opened the space that he’s still at today. Cut to 2018, we’re La Jolla Kayak and Hike Bike Kayak are moving about 50,000 tourists annually through their shops alone.
If you haven’t been yet, you should know that La Jolla Kayak is known as San Diego’s premier ocean kayaking and snorkeling destination. Located just a few blocks from the world famous La Jolla Shores beach, it’s no wonder why La Jolla Kayak is a favorite among locals and visitors alike. Operating from the Shores since 1996, La Jolla Kayak provides tours of breathtaking cliffs, caves, and natural landscapes. Guests have the opportunity to venture out into La Jolla‘s 6,000 acre underwater reserve. This protected ecological site is renowned for its deep trenches, expansive marine life, and stunning reefs. “It’s like SeaWorld in the raw. You get to have an interactive experience with these animals, and you’re not in a confined place. You’re in the water, you’re with the water, and you’re with nature” says Luscomb.
Michael runs the business with his wife Sharon, who handles all of the background work and event coordination. He has over 90 employees, all of whom are like family. “The gratifying thing to me is to see the kids who I’ve hired grow up. They’ve gone on to be doctors, lawyers, engineers, some are in nuclear submarines. I have 6 marriages that people have met through my company. 4 out of those 6 couples have children. I’m like a dating service” Michael jokes.
There are two convenient ways of exploring this local gem. Guests can either rent individual or double kayaks and explore the sea caves on their own, or join a guided tour with a certified instructor. “It’s amazing to have people come up to me who are 60 years old and say ‘you know, that was the best thing I’ve ever done in my life.’ It’s just a very rewarding experience” says Luscomb. You can also rent snorkeling gear and observe the marine life and reefs native to Southern California. “The conditions are epic right now. The leopard sharks that have not been seen yet this summer are now starting to come back.”
So what are you waiting for? Take adventure a step further in the beautiful city of La Jolla. La Jolla Kayak gives tourists and locals the opportunity for an experience of a lifetime. All kayaks are waiting for guests at the only public kayak launch on the beach. The only thing you need to worry about is getting yourself there. Experience some of the finest scenery in La Jolla with a company that is the premiere kayak and snorkeling exploration outfit in San Diego. Make a reservation to rent a kayak or snorkeling gear and get out on or in the water. Locals come in for a local rate. Give them a call at (858) 459-1114 or visit to make a reservation.

Where to Get Dad the Perfect Gift this Father’s Day

Shopping for dad this Father’s Day? Think outside the tie box, and get him something he’ll be totally stoked on. Here’s a few La Jolla Shops we recommend!

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Mitch’s Surf Shop has been offering hand shaped surf boards with the most style and innovation since 1967. Their La Jolla shop is located on Pearl Street, minutes away from the Windansea surf break. Here, customers can find long or short boards in all desired name brands as well as clothing and fins. Daily wetsuit and board rentals are offered on a first come, first serve basis. Stand up paddle boarding supplies and spear fishing gear are also in stock. Come see the water sports specialists at Mitch’s Surf Shop when it comes to all your water adventure needs. They also have a location in Solana Beach at 363 Highway 101 N, Solana Beach, CA 92075
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2014 Winner – 1st Place Best Bike Shop San Diego A List

California Bicycle is located on La Jolla Blvd. right off of Pearl Street. The family owned company has been serving La Jolla since 1977. The last three decades have been spent not only providing great customer service, but filling every customer’s bike-related needs. Whether you are looking for a beach cruiser to explore gorgeous beach areas in La Jolla, road bikes to amp up fitness routines, Mountain bikes for some off roading in the mountains or hiking trails, or beginners bikes for children and adults, California Bicycle has everything in stock. They also have a large amount of bike parts and accessories as well as provide in store service and maintenance on bike items. Visit California Bicycle Tuesday through Saturday and get yourself on out on two wheels.

Check out our interview with Jason Millard HERE

Cutom Shirts of La Jolla:

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Custom Shirts of La Jolla has been serving La Jolla since 1977. The men’s and women’s shop is located on Girard Avenue and across from the Athenauem Music Arts and Library. Custom Shirts of La Jolla offers unique American and European customized clothing.
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Sports minded people need the best gear and sometimes that can be hard to find in one place. In 1983 Michael Gotfredson, or chief runner, started Road Runner Sports in a garage space in Del Mar, CA. Over the next 28 years the company grew to have distribution centers in San Diego, CA and Columbus, OH and many neighborhood retail stores throughout the country and are the world’s largest walking and running store. They are proud to be apart of your fitness and provide every item needed to enhance your fitness routine in one place. Whether you are shopping in stores or online, there are hundreds of running shoes and sneakers for men, women, and children. The latest fitness gear, trackers, nutrition bars, drinks, supplements, and men and women’s apparel can all be found here. Not to mention all in the best sporting brands including Nike, Adidas, Reebok, ASICS, and more. Get your fitness gear from the person who knows all there is to know about running and the fitness world and shop at Road Runner Sports.

Shop Small this Saturday in La Jolla


There is another way to shop and you don’t have to rush through your family Thanksgiving dinner, or set an alarm to head to the store at 3 in the morning. It is Small Business Saturday. The day we should shop small. Small Business Saturday is a day dedicated to supporting small businesses across the country. It was founded by American Express in 2010, and it is celebrated on the Saturday after Thanksgiving. This year, Small Business Saturday is November 24th.

Why shop local?

Well, small businesses are the ‘corner’ stores that create jobs in our communities. The local shops are what keep our communities going and whose very presence makes a neighborhood, our neighborhood.

shop smallDon’t stress about rushing through dinner, or having to get a spot in line at big retailers, shop local. When you shop at local businesses, you support the little things that make your community great. One of the benefits is, the money you spend at the local business, stays in your neighborhood.

If you will be in La Jolla you can always use the La Jolla Blue Book to shop local year long, and especially on November 24th, Small Business Saturday.

Experience One of The Most Fun La Jolla Summer Activities


La Jolla Kayak is known as San Diego’s premier ocean kayaking and snorkeling destination. Located just a few blocks from the world famous La Jolla Shores beach, it’s no wonder why La Jolla Kayak is a favorite among locals and visitors alike. Operating from the Shores since 1996, La Jolla Kayak provides tours of breathtaking cliffs, caves, and natural landscapes. Guests have the opportunity to venture out into La Jolla‘s 6,000 acre underwater reserve. This protected ecological site is renowned for its deep trenches, expansive marine life, and stunning reefs. Continue reading

Need To Cool Down? Try Going On An Adventure with La Jolla Kayak


La Jolla Kayak is known as San Diego’s premier ocean kayaking and snorkeling destination. Located just a few blocks from the world famous La Jolla Shores beach, it’s no wonder why La Jolla Kayak is a favorite among locals and visitors alike. Operating from the Shores since 1996, La Jolla Kayak provides tours of breathtaking cliffs, caves, and natural landscapes. Guests have the opportunity to venture out into La Jolla‘s 6,000 acre underwater reserve. This protected ecological site is renowned for its deep trenches, expansive marine life, and stunning reefs. Continue reading

Shopping Till You Drop in La Jolla

Photo: Shutterstock/MJTH

Photo: Shutterstock/MJTH

If you love to shop and you love the sun, La Jolla is for you. From trendy fashions to sparkling jewelry, from art galleries to children’s clothing boutiques, La Jolla has something for all tastes and budgets – and meandering down our boutique-lined streets under the warm sun makes the experience all the more pleasurable. La Jolla is a great year-round shopping destination featuring unique stores and friendly vendors.

With ideal weather year round and the beautiful coastline nearby, La Jolla Village offers a wonderful setting for a day full of shopping. There are few better places to stroll through shops, get a bite to eat and take in the sights, than in La Jolla. From eclectic boutiques and antique stores, to florists and popular retailers, La Jolla shopping has it all.

Shoppers, who are seeking one-of-a-kind home décor, can browse through a variety of art galleries, antique shops or furnishing stores. The La Jolla Village is also home to world class jewelers and specialty shops featuring high-end merchandise including pianos, formal wear and chandeliers. If you are attending a special event and need the perfect gift for a friend or family member, you will find just what you need at the unique gift shops in La Jolla.

Many stores in The Village have been open for decades and are family owned, such as the local book store and hardware store. While shopping in La Jolla, check out the local clothing stores for men, women and children, including several consignment stores with designer labels. La Jolla Village offers a great alternative to crowed shopping malls in San Diego. With hundreds of stores within walking distance of the beach and local hotels, residents and visitors who are shopping in La Jolla can have a unique and enjoyable experience.

In addition to La Jolla Village, you can find more La Jolla Shopping in Bird Rock, the La Jolla Village Square and University Towne Center malls.
To learn more about La Jolla’s shopping, click HERE

An Interview with Suzanne Deeb Naboulsi of Timeless Treasures.

With over 20 years of experience, Timeless Treasures has produced and sold beautiful custom jewelry for every occasion. From Wedding Bands, Custom Pieces, or Designer Collections, their jewelry experts have the knowledge and skill set to find the perfect piece.

They pride themselves in their carefully and tastefully curated collection of genuine diamond rings, bracelets and necklaces.

We had the absolute pleasure of speaking with Suzanne Deeb Naboulsi of Timeless Treasures.

La Jolla Blue Book: I understand that you were a certified assessor in the environmental protection department of Saudi Aramco, the state-owned oil company of Saudi Arabia. What made you decide to make such a shift and go into the jewelry business?

Suzanne Deeb Naboulsi : Art and design have been passions of mine since I was a young kid. These passions grew with me, nurtured by my environment and family of jewelers, designers, and jewelry showroom owners.  Once I began pursuing higher education (earning a Bachelor’s degree followed by a Master’s degree) and working in Aramco (the world’s largest oil company), I had no choice but to put my creative passions on hold.

Nevertheless, I took every opportunity life allowed me to send my family some of the infinite designs swimming in my head. Every time they’d hand me the materialized form—whether it be a necklace, ring, or earring—I would be reminded of the sentimental beauty this art form can hold.

When I moved to La Jolla, I had two options: continue with the career I’ve been a part of for 20 years, or tap into the artistic half of me that’s been aching for some sunlight. I chose to unfreeze the hungry passion and reunite with it. That’s the story of how I came to open Timeless Treasures, my jewelry store!


LJBB: You come from a family of jewelers. Is jewelry something that’s always been an interest for you? Does your environmental science background ever factor into your business today?

SDN: Surprisingly, I’ve noticed many shared elements between my scientific and artistic experiences. I’ll limit my answer to a few:

Firstly, learning about the importance of specific environmental conditions (temperature, pressure, location, etc.) that allow for the creation of genuine gemstones and diamonds is endlessly fascinating. This in itself is environmental science!

In addition, as a certified Operational Excellence assessor, I promoted excellence and high-standard performance in the organizations I worked for. This really influenced my approach to the field of jewelry and gemstones and allowed my business to succeed and be recognized in a very short period of time. I try to apply the basics of pursuing excellence in every aspect of my life.

Finally, I have acquired an important factor in my highly interactive environmental science background: overcoming barriers of effective communication. The jewelry business requires social interaction and communication with people of various backgrounds, with different languages, cultures—even emotions!


LJBB: For people who may not know, can you tell us a little about Timeless Treasures and what makes it so unique?

SDN: Although Timeless Treasures has existed for many years, 7 months ago, I brought my eye for cutting-edge designs and fine jewelry that embrace unique and enduring styles. I totally reimagined, revitalized, and reopened the store. Now, we house jewelry, especially diamond and precious gems, and high-end watches of all kinds.

We personally supervise the setting and polishing of all our gemstones to ensure the greatest quality. In addition, we house exclusive collections from acclaimed designers, only found in our store. Nina Nguyen, for example, is one of the first designers I had the pleasure of showcasing. Her collection offers a large variety of exquisite designs with precious stones in their natural habitats—a one-of-a kind jewelry line!

Even better, to meet all tastes, we also provide the option to custom make designs, no matter how crazy! We recognize the importance of individuality so we spare no effort to bring everyone’s dream engagement ring, wedding band, fashion accessory, whatever it may be, to life!

LJBB: How do you go about collecting your inventory? Where do you find it? 

SDN: I travel to different countries, including those in Europe and the Middle East, personally choosing items with unique designs as well as precious stones to incorporate into my own creations. Of course, I also attend all the international jewelry shows and events that take place all over the world.


LJBB: Do you have a personal favorite item or favorite collection that you carry? 

SDN: I’m a personal fan of the hand-made collection and Nina Nguyen collection.

LJBB: In addition to selling pieces from your great collections, what other services do you offer?

SDN: We do all kind of repairs for jewelry: stone resetting, stone matching, pearl resetting, beading, gold plating, rhodium plating, ring resizing, and more.

We also repair high-end watches and change batteries. Cleaning is always free at Timeless Treasures.

LJBB: How long has Timeless Treasures been a part of La Jolla?

SDN: Only 7 months.



LJBB: What is the best part of having a store located in La Jolla? 

SDN: The absolute best part of La Jolla is, hands down, the amazing locals and tourists.  Everyone is extremely welcoming, friendly, and appreciative of the hard work put into Timeless Treasures and its unique designs. In fact, I’ve had customers from other states visit repeatedly, letting me know that stopping by Timeless Treasures was the first activity on their San Diego action list!  Hearing this was the greatest accolade I have earned being here.

It is sincerely an honor being a part of the La Jolla business family. I wake up with a smile on my face, every day.

LJBB: What’s one thing you would like for people to know before they visit your store?

SDN: I appreciate every one of you. You make this city the little paradise it is.

8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

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