An Interview with Chef Maeve of Sugar and Scribe

chef-maeveChef Maeve Rochford, The Food Network’s Holiday Baking Championship winner is the owner and executive chef of La Jolla’s Sugar and Scribe.

Rochford is enthusiastic and furthermore dedicated to bringing the longstanding baking traditions of Ireland to La Jolla, California.

A descendant of a lengthy line of exceptional Irish bakers dating back to the 1930’s, Chef Maeve carries on the family tradition of the Rochford women, by providing Southern California baked goodies and savories based on recipes that have survived generations of wars and emigration.

Sugar and Scribe focuses on serving breakfast and lunch with sweet and savory Irish cuisine, replete with a measure of attitude straight from the magical Emerald Isle.

What a pleasure it was chatting with Chef Maeve about Sugar and Scribe, her roots, and her decidedly successful career to date.

La Jolla Blue Book: Maeve, we’ve heard through the fresh grape vine that you have some huge fans in La Jolla and way beyond as well, and you’re somewhat of a rockstar with food.

Chef Maeve Rochford: I don’t know about that, but I do love creating food in my own unique way, and then making it from scratch with only fresh vegetables and fruits. I’m just one of those people who was born for a specific task. I’ve loved cooking since I was two. The task of cooking does take being creative, and to some degree inventive. Running a business in a commercial setting takes good leadership as well, and most importantly good team work. As an only child I loved working with a team, and I love working with my team here at Sugar and Scribe now. They’re a melting pot of forty two invaluable individuals, and they’ve been my partners in crime for a long time.

LJBB: You seem you have a great sense of humor, and you mentioned that laughter is an important part of the restaurant business. Why is laughter so important?

CMR: Laughter is critical, especially in the restaurant world. You spend ninety percent of your time either being critical or criticizing. It’s every plate, every egg, every leaf of salad. It’s every detail, every heartbeat. It’s very rare that you allow yourself to hear the positive. Everything you do is gray, and you’re constantly questioning yourself and hearing the negative. So if you don’t have laughter, you will not survive. I’m a non-drinker, but laughter is my bloody mary. I have staff members who know just when to say something that will crack the inner ice queen in me and bring out the Disney girl.

LJBB: For folks who haven’t been to Sugar and Scribe before, what would you like for them to know?

CMR: The most important thing I’d like for people to know is that every single item on the menu here is made in-house daily. From croissants, to our jams and syrups, it’s all made from scratch- that is why I have a huge kitchen staff. They are like my crazy family, and I just can’t live without them. I love my guys on the line. They never call in sick, and they’re are always ready to go. My entire staff is devoted.

Because we make everything from scratch, there’s this very scary feeling of things going wrong because I can’t possibly taste everything myself. I am really dependent on my staff to get it right, and so I’m lucky that they successfully give it their very best every single day. I mean that with all my heart. They have true grit.

LJBB: What do you love most about having a business in La Jolla?

CMR: I love La Jolla! It’s become my home. The community has taken me in like I’m one of their own, the same as if I was born and raised here. It’s insane how nice they’ve been to me from the beginning.

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LJBB: Can you name two items off of the menu that you really love?

CMR: If I’m going to go with sweet, I would definitely say my lemon curd pancakes. I think my pancakes are the reason I have a husband. Others seem to love them too. I won an award for one of the best pancakes in Southern California, because they’re just a whole new way of thinking about eating a pancake. I’m more of a savory gal, so I’d definitely have to say our California Benedict with barbacoa is off the charts. With it you get a house-made english muffin, avocado, red onion, house-made mustard ground hollandaise with baracoa, and of course poached eggs. No one really even takes the time to make english muffins anymore. It’s a lost art because it’s a four part process, and most restaurants don’t wanna deal with anything that takes more than two parts.

LJBB: I read that your Irish heritage influences the recipes you create and that they’re generations old. Is it true that you’re still using those recipes? 

CMR: Absolutely, I do use them. Our shepherd’s pie and Guinness beef stew recipes have been in our family for hundreds of years, and passed down from mother to daughter for generations. I’m officially the only American in my family. Everyone else in my family is from Ireland, and most are still there, except for a few cousins that live in London or neighboring cities of Europe. When people ask me where I’m from, I say that I’m American. However when I think of my heritage, I am my heritage. I am Irish.

The baraco I use on the eggs benedict is Mexican, but that’s a good influence of where I currently live.  Avocado is not happening in Ireland, but it is here and in my life now. The hollandaise sauce for the benedict is made with Coleman’s english mustard powder, and there’s nothing more Irish on earth than Coleman’s. Then the english muffin is clearly owned by the Europeans, and I make that from scratch. So, I feel like almost everything I do is a compilation of my heritage and my life now here in La Jolla.

Another example is the lemon curd pancake. Lemon curd in Ireland is like breathing. The Irish love anything that has the word “curd” on the end of it. So when I started to think about making pancakes and how to make them different, I thought of lemon curd. I start my pancakes with a wet ingredient. Pancakes have become very Americanized, but not the way I do it! I made and Irish pancake and I’m winning the hearts of many.

LJBB: You’ve come out with your own bakery line. Can you tell us a little about that?

CMR: Yes, my cakes stands, cake platters, dessert platters, and all of the bakeware comes out in late October. It’s really exciting. I’m excited about the seasonal colors that I chose for the seasons. A lot of the colors I did in an amazing grace celate silicone ware, which is really fun. It will be available online, at Home Goods, and select Bloomingdales.

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LJBB: Congratulations on winning the Food Network’s holiday baking championship with your elegant three tiered cake, top with a sleigh. That’s exciting! What was it like, and what have things been like for you since the show? 

CMR: Thanks, it was a very exciting experience. I had a lot of fun on the show. I think that in terms of bakeries, since winning the show, I’ve become known best for my interesting seasonal changes. We don’t have a set menu. What you see on the menu today may not be on it tomorrow, and that’s because we make everything with fresh produce only. My chefs cook with whatever fruits and vegetables are fresh, fun and different that day. One day they’ll be preparing quince muffins and the next dutch apple turnovers.

LJBB: Competing on a huge network show and opening your bakery in the middle of a recession turned out to be a huge success for you. Both of those were probably risks for you as well. Would you consider yourself to be a risk taker?

CMR: I would say that I am a risk taker by nature. I’m a jump now and learn to grow wings as I fall type of a gal, but I would say this: take the risks that are calculated. I know when I started I did not do the best job. I was not the best business person.  

However, I also knew that I was willing to outwork anybody on planet earth. There was just no one who was willing to put more hours in than me, and there was nothing that could detour me from reaching my goal line. I was determined to get there some how, some way. There was no bridge, almost, that I was not willing to burn in my own personal life to succeed and flourish. That’s something that i don’t think a lot of people are willing or even able to do. I don’t have children myself, and so that’s made a big difference for me. From what I’ve learned since I’ve been in the business, if I did have children I would have given it much more consideration, because opening a restaurant of any kind can absorb your life.

The second thing I knew was that I would need a strong team behind me to support me when things became a struggle. I had that team, and they seemed more determined than me to succeed. Thanks to my mother Mary Margret, my husband Andrew and my investor Patrick, I was able to take a risk and jump into the abyss of restaurant life. I’ve had their support from the very beginning, and they’ve been right by my side ever since. I’m here because of them. I’ve always had somebody.

LJBB: What advice would you give to up and coming chefs and restaurateurs?

CMR: My advice would definitely be to find your team, and find people who are willing to take a risk and jump with you. People who are willing to pick you up when you think that you’ve given your last service, or can’t work one more hour. When you’ve work hard on something and it fails, or heard your last bit of criticism. It’s going to happen- I can guarantee it. Just when you think that everything is in place, right there where it should be, it’s all gonna swirl up like a big tornado and say, “nope.” You’re going to need a team for all these reasons and more. You’ll need them so that you can do this- I sure did. Be tenacious. Keep digging and then dig even deeper. Work even harder. Refuse to give up. That’s the one thing I’m blessed to have.

LJBB: What are some upcoming events that we can look forward to?

CMR: We have Willy Wonka Day coming up on September 30th, where we’ll change our menus and transform Sugar and Scribe into the Willy Wonka Factory.

Our head cake decorator Ray will be competing on Food Network’s Halloween Baking Champion starting on September 25th.

And of course our bakery rebuild continues, which we’re all very excited about. We’re redoing the first floor so that it’s more like a high-end coffee bar, and we’re making the pastry section twice as big. When it’s all finished it will amazing!

Come on out to Sugar and Scribe today, Thursday September 21st for complimentary house-brewed coffee and cardamom cookies. Full breakfast & lunch menu will also be available. Doors open at 7:00am!  


8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

858-454-7939
www.lajollabluebook.com
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Introducing the New NINE-TEN

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Photo from www.nine-ten.com

There’s been a flurry of activity in La Jolla recently. We are not referring to all the fantastic residents or the countless visitors and vacationers that frequent our beautiful, inspirational seaside community which makes it so attractive. No, the activity we are referring to a major renovation of the NINE-TEN Restaurant & Bar. Oh, you haven’t visited and seen it?  If you haven’t, you must! Here’s why:

  • Main dining room. NINE-TEN takes considerable pride in every aspect of the restaurant and bar and values their special clientele. This is why Robinson Brown Design, a local design firm, was their go to source for exquisite renovations. The firm resurfaced the wood cladding throughout the room by changing the dark mahogany tones to a much lighter, aged oak scheme. New paint and wall coverings also lighten up the dining room to pleasure the eyes of diners with a more modern vibe. In addition, all dining room chairs and tables were replaced. Energy efficient LED lighting graces the room along with four custom-designed chandeliers replete with a high-tech dimmer control system for intimacy. Furthermore, three more intimate, crescent-shaped booths were added. The result is an attractive ambiance that we’re sure will please the eyes and soothe the soul of all their welcome patrons.
  • NINE-TEN BAR. The bar, much like the dining room, is upscale in the NINE-TEN tradition. New tables and bar stools add to the elegance of the expansive area. And, much like the dining room, new lighting has been incorporated along with eye-pleasing local art. The previous dark mahogany cladding is gone and has been replaced with a lighter oak scheme as in the dining room. At the bar itself, new stone surfaces are notable. Of course, new paint and wall coverings
  • Sidewalk Patio and Grande Terrace. They did not forget their esteemed patio! For those who cherish the fresh sea breeze and the enthralling scent of the Pacific, they replaced all of the outdoor dining tables, chairs and umbrellas. In like manner, the outdoor dining tables and chairs were all replaced for the Grande Terrace. As a consequence, both areas provide their highly regarded clientele with the best of furnishings and ambiance NINE-TEN is renowned for.

La Jolla’s cherished NINE-TEN restaurant and bar provides valued patrons with the same award-winning service, chefs, food, beverages and upscale ambiance. We encourage a visit to the new NINE-Ten and observe the uplifting color scheme with infusions of emerald green and light wood while also keeping with the restaurant’s existing stone tiled floor. We’re confident that you will delight in the vibrant and locally inspired ocean and fauna wall panorama created by renowned local artist, Dana Montlack. Additionally, their new palette is meant to be light and contemporary with added texture and color. They take exceptional pride in the renovations made just for you. Stop by and see them, or simply reserve a table by calling (858) 964-5400. NINE-TEN is located at 910 Prospect St. in San Diego’s finest community, La Jolla.



8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

858-454-7939
www.lajollabluebook.com
“Find It La Jolla” App

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Celebrate the 13th Annual San Diego Restaurant Week: September 24 – October 1

 

Screen Shot 2017-09-22 at 2.28.24 PMIt’s back and greater than ever! San Diego Restaurant Week returns Sunday, September 24th and delights food aficionados through Sunday, October 1st with a veritable feast for the senses at over 180 participating restaurants. Dine lusciously at restaurants offering pre-fixed menu choices throughout greater San Diego County. This foodie-favorite week is the ideal opportunity to embark on gastronomic journey throughout the diverse and flourishing food culture of San Diego.

For a single week only, in excess of 180 participating restaurants will offer three-course fixed dinner menus for $20, $30, $40 or $50 per person and/or two-course prix-fixe lunch menus for $10, $15 or $20 per person. All participating restaurants extend throughout San Diego County from the South Bay to East County and to the borders of Oceanside and Fallbrook to the North, and touch on all cuisine styles to satisfy your cravings.

Why not get out and hook up with your friends and family over delectable courses and quality chats? Indulge self and other’s for an experience that expands way beyond a simple dinner plate, as appealing sustenance sets the occasion where you eat, laugh, and share! From starters to entrées, dessert courses and adult beverages, life is enchanting throughout San Diego Restaurant Week!

We discuss the La Jolla locations that are participating.

Beaumont’s Eatery

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Deeply-rooted in the very heart of La Jolla’s venerated Bird Rock seaside community, Beaumont’s is a principal meet up spot for locals to gather for extraordinary food, hand-crafted cocktails, and first-rate entertainment in a laid back yet fashionable ambiance. Beaumont’s came to scenic Bird Rock in 2005, when the entire area was fraught with besieged businesses, everyday building foreclosures, and a vanished sense of community. Since opening its doors, Beaumont’s continues to breathe new life into the community, improving the growth and enhancement of local businesses and representing Bird Rock as an exciting and diverse neighborhood. Owners Megan and David Heine, of Brockton Villa Restaurant in La Jolla, share a profound thirst for maintaining the immediate community and anchoring the life of Bird Rock in this hidden jewel by the sea.

Beaumont’s Eatery is open for lunch weekdays at 11:30 a.m., serves dinner daily, and is on for breakfast on the weekends beginning at 8:00 a.m.  And don’t forget, Happy hour is a daily occasion from 3:00 – 6:30 p.m. To learn more about Brockton Villa, simply visit www.beaumontseatery.com and follow them on Facebook at www.Facebook.com/beaumontlj, Twitter at @BeaumontsLJ, and Instagram at @BeaumontsEatery.

Brockton Villa

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Brockton Villa Restaurant is lodged in one of La Jolla’s original beach cottages. Their coveted seaside location feature an outstanding scenic view of world-renowned La Jolla Cove. Brockton Villa serves breakfast through dinner with seasonal menu changes by Chef Mareyja Sisbarro. The fashionable restaurant remains a noteworthy reminder of the architectural past alive in the La Jolla community: modest and attractive, set apart by the Pacific, the sun and the warm sands. Brockton Villa is optimistic that you will delight in your dining experience and return again for gastronomic goodness. As they are fond of saying, “Come to our house!”

Chedi Thai Bistro

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Chedi Thai Bistro is an exclusive Thai restaurant in San Diego. Each and every one of their delectable dishes are not only well-prepared but consist of authentic Thai ingredients. Their food is prepared from the finest recipes and gracefully presented with a contemporary touch to match their fashionable décor.  From the very second you step into Chedi Thai Bistro, you instantly can tell the difference from other Thai restaurants that you have previously frequented. They do their utmost to make certain you will be dining with them long after San Diego restaurant Week.

For $10 and $15, they offer 2-course lunches, and serve up 3-course $20 and $30 dinners during restaurant week. This is unquestionably the best opportunity for you, your friends and/or family to delight in your finest Thai dinner experience at affordable prices. Once you come, they believe you will become a regular.

Please note that Chedi Thai Bistro strongly recommends that make a reservation by clicking on the link on at the top of this section. They have been extremely busy for every restaurant week events in the past; therefore, they expect another busy, banner year for this year’s restaurant week event as well.

Donovan’s Steak & Chop House

Donovan’s is an excellent ocean view restaurant serving a wide selection of USDA prime beef and fresh seafood every day of the week. Donovan’s rich and cherished ambiance is enriched by world-class unassuming service. Their wine list consists of more than 300 wines and offers some of the finest the world has to offer. Get over and relish some of what Donovan’s has to offer during this year’s restaurant week.

Dukes La Jolla

 

Duke’s La Jolla is named in honor of native Hawaiian Duke Kahanamoku, a former Olympic swimming and water polo medalist and the father of contemporary surfing. Overlooking scenic La Jolla Cove, Duke’s serves an unpretentious contemporary interpretations of traditional island plates replete with friendly and hospitable service. As a tribute to Hawaii and SoCal beach lifestyles, Duke’s celebrates family, astonishing views and the true spirit of aloha. Best of all, Dukes welcomes all guests to become a part of their ’ohana.

NINE-TEN

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NINE-TEN’s recently renovated restaurant and bar demonstrates their ongoing pledge to quality dining through innovative cuisine and using only the freshest local produce. This makes NINE-TEN a must visit for gastronomic devotees. Helmed by award-winning Chef Jason and Pastry Chef Jose Alonzo III, NINE-TEN’s area fare stresses produce from local artisan farmers and offers an exclusive seasonal style of cooking with menus dictated by area harvests. Consequently, the menu is fashioned on a daily basis to take advantage of fresh produce discovered during daily excursions to local providers including Crow’s Pass and Chino Farms. The abundance of the Pacific is also featured with local fish selections and items arriving daily from Hawaii and the North Pacific and Atlantic regions.

Chef Knibb, the beneficiary of San Diego’s Chef of the Year Award by the California Restaurant Association, has been at the rudder of NINE-TEN’s kitchen since September of 2003. Born in Montego Bay, Jamaica, he has trained under some of the country’s most eminent chefs including Wolfgang Puck, Roy Yamaguchi, and Hans Rockenwagner. Indeed, his name is recognized in national culinary circles, having collected a host of awards and accolades for his style and cuisine, including: a “very good to excellent” rating by Zagat Survey®; Gayot’s 2012 Top 10 Molecular Restaurants in the U.S.; and a 2010 Rising Star Chef nod from StarChefs (one of only two chefs in San Diego to be recognized for this coveted honor).

The warm ambiance of NINE-TEN is enhanced with rich mahogany wood accents throughout the narrow, high-ceiling dining room, offering the perfect combination of sophistication and casual elegance. Dining is also available on the sidewalk patio situated on lively Prospect Street where people watching becomes a pastime. Al fresco ocean-view dining is offered on an outdoor terrace with peeks of the Pacific Ocean.

NINE-TEN takes considerable pride in its animated and energetic service, all the while still being tactful and humble. The staff is exceptionally well-trained and refined with respect to the food and preparation methods, as well as wine selections and pairings.

Breakfast, lunch and dinner are served daily. Sunday brunch and a Monday through Friday happy hour are also featured in the newly redesigned NINE-TEN.

PLEASE NOTE:  The Passport Unlimited program and other discount programs will not be offered during San Diego Restaurant Week.

Prepkitchen La Jolla

The Prepkitchen restaurant week menu begins at $40 (lunch only, NO brunch on 9/24, 9/30 or 10/1). They do something rather unique for San Diego Restaurant Week inasmuch as they offer their entire menu rather than a few select options. Prepkitchen is looking forward to having you and your loved ones join them for restaurant week done the right way. Following Whisknladle’s mantra of serving quality driven, seasonally minded and inspired food, Prepkitchen La Jolla offers the picture-perfect amalgamation of appealing seasonal comfort food together with heartfelt hospitality. Menu highlights consist of small plates such as bacon wrapped dates (bacon!) and a chef’s whim daily soup, handcrafted pasta dishes, locally sourced meat, poultry, and seafood dishes such as braised short ribs and steamed mussels with fries. Kindly note that a 20% gratuity is added to all checks during restaurant week, and a 3.75% surcharge is also added to all checks.

Puesto La Jolla

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Born in Mexico City and rooted in SoCal, Puesto is an award-winning Mexican Artisan Kitchen offering an energetic and fashionable take on authentic Mexican cuisine in a distinctive and chic atmosphere.

Handmade maiz azul stone-ground tortillas are made daily in house, and sustainable meats and seafood, slow-cooked guisados, and scratch salsas, reveals Puesto’s menu is a gala of essential Mexican essences and a reverence to the cosmopolitan palate of Mexico City, all courtesy of Executive Chef/partner Luisteen Gonzalez and Executive Creative Chef, Katy Smith.

Puesto provides a stimulating craft bar program, supported by judiciously curated agave spirits. They are well-known for their Puesto Perfect Margaritas, in addition to palomas, micheladas and seasonal aguas frescas. You’ll want to be sure to save room for dessert. Indeed, Pastry Chef Jessica Scott, the winner of the Food Network’s Dessert Games, refashions the classics with authentic Mexican flair. Present offerings consist of scrumptious Piña Colada Carrot Cake, Mexican Panna Cotta, and Corn Almond Crust Dark Chocolate Tarts. Need they say more?

Puesto has been awarded the People’s Choice for best taco at the notable Tacolandia competition for the past three years, “Best Taqueria” by Ranch & Coast, “Best Tacos” by San Diego Magazine, and has been named a delicious taco destination by USA TODAY. Puesto has also been featured by media outlets nationally and internationally, some of which include the Huffington Post, Refinery 29, MSN, Insider, Zagat, Eater, Food and Wine, and The LA Times. Join them during San Diego restaurant Week for delectable and delightful menu choices that are sure to please every palate. 

The Marine Room

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If 75 years speaks to anything at all, it’s that superb dining at The Marine Room is simply the lynchpin of a dining experience unlike any other. The Marine Room features an ever-changing story related by crashing surf, golden sun, distinguished sophistication, and a table just for you and your loved ones.

Executive Chef Bernard Guillas and Chef de Cuisine Ron Oliver craft an unusual combination of exclusive, worldwide flavors that pair perfectly with The Marine Room’s exceptional service and vivid beachfront setting. The food, beverages and hospitality combine to make The Marine Room a veritable San Diego landmark. To be sure, this is incomparable dining at its very finest. At The marine Room, you’re not just reserving a table – you’re joining in on an extensive 75-year tradition.

The Shores Restaurant

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Step straight from the warm sands gracing the Pacific and into The Shores. At The Shores Restaurant, fresh seafood and a sustainable, Pacific-inspired menu complement a stunning beachside milieu that invites you to dine among the waves. The Shores offers scenic Pacific Ocean observations, and their bar and open-air patio allow you to savor the finest of La Jolla, not to mention (but they will) appealing servings crafted from farm-fresh ingredients, all courtesy of several area providers.

Executive Chef Bernard Guillas and Chef de Cuisine Percy Oani each bring their own masterful style and taste to fashion The Shores’ distinguished cuisine. Combining the very best of seasonal and local food into every bite, the dining self-confidence of these two top chefs creates something justifiably amazing each and every meal.

Whisknladle

Whisknladle’s San Diego Restaurant Week Menu begins at $50. They do something exceptional and offer up their entire menu as opposed to just a few options. Whisknladle hopes that you, your friends and/or loved ones will join them for San Diego Restaurant Week done right. Opened on February 8, 2008, Whisknladle is where the magic first happened and where Chef Ryan won over local and national food critics alike for his commitment to unfussy and seasonal scratch cooking and commitment to create as much food from scratch as possible in house.

Culinary speaking, Whisknladle takes a back-to-the-future approach to cooking by working with seasonal and farm to table products as well as taking the necessary time to make most of the food from scratch, the way it used to be and the way it ought to be. The menu was created by Chef Ryan Johnston since its inception and seeks to reflect the fresh bounty of San Diego’s ever-changing seasons. Through an association with locals such as Suzie’s Farm, Chino Farms, and the most recently acquired Milagro Farm, Whisknladle serves up eminent comfort food that satisfies all five senses. From home-crafted pastas such as squid ink linguine, to rotating flatbreads and locally-sourced seafood dishes like Spanish Octopus, all palates are welcome to pamper the palate in the diverse yet well-known menu, all the while relishing a signature craft cocktail or a glass of homemade sangria.

For a list of additional participating La Jolla restaurants, simply stop by and visit www.sandiegorestaurantweek.com


8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

858-454-7939
www.lajollabluebook.com
“Find It La Jolla” App

Facebook
Twitter
Instagram
LinkedIn
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Girard Gourmet Celebrates 30th Magnificent Years

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Girard Gourmet is a La Jolla landmark celebrating their 30th anniversary. Admired and frequented by locals and tourists alike, Girard’s has been providing its customer’s farm-to-table dining before farm-to-table even became popular. Girard Gourmet’s catchphrase “From Our Garden to Your Plate” builds on a European tradition that Francois and Diana rely on to ensure quality meals and satisfied diners.

Girard’s cooks and bakes delightful meals that tempt and satisfy even the finest palate. The café prides itself on growing many of the fruits and vegetables they serve from their organic garden. Affectionately known as Corgi Castle, the mountainside garden where the cafe and deli’s fresh fruit and vegetables are grown is located just outside historical Julian, located some 60 miles from La Jolla.

Upon visiting Girard Gourmet, you might happen to observe Francois arriving with a basket of fresh picked heirloom tomatoes or maybe even a bushel of the best peaches you have ever set your eyes on or sank your teeth in.

Francois grew up on a small Belgian farm. As a young lad, he attended a pastry school in Antwerp for five years and also worked as a baker in Brussels and Switzerland. His experience is unmatched and diners need only taste the food at Girard’s to agree.

In 1968, Francois moved to the United States to work at the Belgium Pavilion at the San Antonio World’s Fair in Texas. From there, he headed east to Houston where he owned both a restaurant and a bakery. In 1987, luck good fortune brought him to San Diego where he and his wife Diana began serving their incredible food to La Jolla natives and visitors on a daily basis at Girard Gourmet.

You can find Francois and his wife (and co-owner) Diana at Girard Gourmet each and every day. They delight in creating healthy and tasty menu items replete with fresh and seasonal ingredients for breakfast, lunch or dinner.

Over the years, Girard Gourmet has developed in new directions reflecting Francois and Diana’s commitment to healthy, authentic food and more than anything, satisfied customers. To this end, they have added designer cookies (www.funcookies.com) and organic produce from their farm in Julian where they recycle all the Girard Gourmet kitchen scraps.

Francois and Diana are 100% devoted to the La Jolla community. Along with their faithful and hardworking staff, they endeavor to welcome individuals, families and organizations to their unique cafe. In addition, Girard Gourmet will continue to be a home away from home for thousands of hungry tourists who visit La Jolla annually.

If you haven’t already enjoyed a fantastic meal and a great atmosphere at Girard’s, make it a point to amble over and help them celebrate 30 years of exceptional healthy food and great service.


8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

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Where to Take a Coffee Break in La Jolla

In order to be a prosperous coffee shop, one requires robust coffee, quality pastries and indulgences, and a fantastic atmosphere. If you happen to be on the lookout for a place to relax and delight in a cup of Joe with a page turning novel, catch up with an old chum, or get some studying done if you’re a student, it is imperative to be aware of which coffee shops are the best to try in the La Jolla area.

Not a coffee connoisseur? You don’t have to be Frasier and Niles to know good coffee. We’ll help you out by listing some of our favorite coffee shops.

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For an impressive place to catch up with pals and relish in a quick coffee and a snack, Brick & Bell is a preferred locale amongst La Jolla residents and visitors alike. Brick & Bell’s thoughtful staff bakes mouth-watering scones, cookies, pastries, and everything else you can imagine! In addition, it features homemade soups and sandwiches that you can snag for a hurried bite to go, and it also makes a bad to the bone chocolate mocha. Brick & Bell is located at 928 Silverado St. in La Jolla.

Pannikin Coffee & Tea is not only great for an early breakfast, it is also a fantastic place to grab a large coffee and get your study on. For the students in the greater La Jolla are, the subdued and comfy ambiance provides the perfect haven to chillax while providing you with sufficient space on the back tables for you to lay out all those textbooks you need. Why not post up in a corner with yours books and order a nice Chai tea, or give it a go with Indo Noir, a popular Indonesian espresso? Pannikin Coffee & Tea is easy to find at 7467 Girard Ave. in La Jolla.

Since 1991, The Living Room Café has been providing students and the community with a new understanding of coffee. The exclusive setting was created for serious students, business folk on the go, and local residents with a desire to try wonderful tasting food, a laid back atmosphere, and varieties of flavored coffee. The Living Room Café also has great options if you’re looking for a robust coffee snack. Both a place for studying and catching up with friends, the Living Room is constantly packed with an assortment of people. You can enjoy foods from chocolate nutella croissants to delicious sandwiches such as the California and Baba Ghanooj with toasted pita. In addition, top off your snack with a cool frappe or freeze in the summer heat. The Living Room Café is centrally located at 1010 Prospect Street, Suite 200.

For those who want to embark on a trip to Bird Rock, be sure to stop in at Bird Rock Coffee Roasters. It won 2012’s Roaster of the Year award for its’ remarkable coffee. Known as the quintessential hipster hangout and spot for those who really care about the quality of the coffee they’re drinking, Bird Rock Coffee Roasters take pride in its superior roasts. Hey, isn’t that what you want from your favorite coffee house? If you’re a coffee aficionado, then by all means Bird Rock Coffee Roasters is your go to hang out. The delightful coffee shop is located at 5627 La Jolla Blvd in Bird Rock.

Although you would not imagine this cozy restaurant to be considered one of the top coffee shops in the La Jolla area, Girard Gourmet has incredible pastries thus making it one of the better establishments to grab your morning pastry and a hot cup of coffee. For over 25 years, Girard Gourmet has been creating healthy and tasty menu items with fresh and seasonal ingredients for breakfast, lunch or dinner. If you’re looking for a comfy ambiance and the ability to sit outdoors, Girard’s is definitely an enjoyable place to go and take your time sipping your morning coffee outside. Girard Gourmet is easily accessed at 7837 Girard Avenue ever scenic La Jolla.

Which coffee shop is your favorite to hang out at? Have we missed any? Let us know in the comment section below.

Creating Romance in La Jolla

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Photo: Adobe Stock | Igloor Kolos

Candlelight. Wine. Gazing at the stars. A moonlight walk on the beach. These are certainly characteristic images of romance for all the right reasons. Whether you have a special occasion to rejoice in or merely want to spend some remarkable time together, La Jolla’s ever scenic and sandy shores are always available to arrange the unspoiled backdrop for the picture-perfect date.

Why not have a Romantic Picnic?

Got romance? Begin a fantastic day off working in those exceptional details sure to prompt a sincere smile. Packing a picnic lunch is a great case in point. Lay down a blanket and embellish it with your date’s favorite appetizers and beverages to show you truly know what they like. A picnic on the grassy areas at La Jolla Cove or La Jolla Shores is highly recommended, where you and your date can munch out while overlooking the expansive Pacific Ocean. On the other hand, if you’re seeking to make a beach trip out of your date, give it a shot at Blacks Beach or Boomer Beach.

Go on An Adventure!

Nothing speaks true romance like an exciting activity! Perhaps your date has always wanted to try hang gliding or jet skiing? Why not grab your special someone and prepare for a great escapade? Conversely, how about a romantic day of horse back riding? If the ocean is more in tune with your flair and senses, you can always snorkel and scuba, or even venture out for a full day of sailing.  La Jolla definitely has everything for the perfect date that will long be remembered.

Dining with an Ocean View

Didn’t mama tell you that sometimes the way to a heart is through the stomach? Why not share an appreciation for both food and each another at one of La Jolla’s heavenly, fine dining locations? If you’re taking this route, ensure that you book reservations ahead of time. Not only do reservations assure a table of your choice if you book in advance, but it demonstrates to your special loved one that you went out of your way and took the extra time and thoughtfulness to plan the repast ahead of time. This is sure to make your date feel considerably more extraordinary. Unfamiliar with fine dining in La Jolla? No worries! Some of the more romantic restaurants in La Jolla consist of The Shores, which is positioned right on the sand, Brockton Villa, which extends a panoramic observation of the Pacific, and the Marine Room, a restaurant which is acknowledged as an influential part of the community and also the recipient of the AAA Four Diamond Award in 2013. Fine food prepared by exceptional chefs and decadent wines of the highest quality served by friendly and accommodating staff are the rule at these incomparable restaurants.

Get a Room

Getting all snuggly and comfy? If anybody advises you and your date to get a room, take them up on it and go for the gusto! It truly goes without saying (but why not say it anyway) that La Jolla has some of the finest hotels in the entire state. Be sure to check out La Jolla’s hotels HERE


8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

858-454-7939
www.lajollabluebook.com
“Find It La Jolla” App

Facebook
Twitter
Instagram
LinkedIn
Google+

Tuesday Means One Thing – Tacos

Seriously, who doesn’t love to sink their choppers into a delicious, freshly made taco or other scrumptious Mexican food? Taco Tuesday in La Jolla is easily affordable and convenient. If you’re thinking, “Yeah, but I bet…” let me stop you in your huaraches, amigo, because though reasonably priced, you’re still getting great quality food. Let’s take a peek at some of La Jolla’s best places to grab a bite to eat.

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Puesto Mexican Food 
Puesto first appeared on the scene in lovely La Jolla (now with a great second location at The Headquarters) advertising itself as fresh Mexican street food. Puesto has lived up to this distinction by serving up fresh and ever tasty Mexican food. Puesto is the definitive must try, as their signature tacos are crafted with a layer of crispy melted cheese topped with your choice of favorite proteins and fixings on a handmade tortilla. Puesto also recently opened a sit-down full-service restaurant located right next door to the original and more casual Puesto on Wall Street. The sit-down menu offers exclusive and various items than that of the causal location along with a full-service bar. Puesto is a fantastic place for lunch or dinner or simply for enjoying your fave adult beverages and delicious appetizers with friends or family. Due to their ever fresh ingredients, Puesto tacos will set you back a mere $12 for three tacos, but hold on just a sec, friendo, if you ease by during Taco Tuesdays they are only $2 per! Taco Tuesday at Puesto, a can’t passer upper! Puesto is located at 1026 Wall St.

The Taco Stand 
The Taco Stand is a relative newcomer but nevertheless a fast growing favorite among locals. So what sets them apart from all the rest, you ask? Well, for starters they offer al pastor the authentic way — on a vertical spit. In addition, all meat is of the highest quality and they also make their own hand-made tortillas. Oh! And they offer a decent amount of authentic Mexican sides such as corn on the cob with parm cheese, mayo and chili powder. Inspired by the taco stands of Tijuana and their adventures along the Baja peninsula, The Taco Stand features Mexican flavored popsicles (oh, yum!), refreshments, and imported beer. And if you’re lucky, the churro machine might actually be cranked up and diners can get their dessert on with freshly prepared Rosarito-style churros! The Taco Stand is conveniently located at 621 Pearl St.

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Verdes 
Verdes, a.k.a. “The Ranch,” as locals refer to it, has been a La Jolla establishment since WW II era 1945. This sit-down restaurant serves up authentic and traditional Mexican dishes passed down through the family such as Chile Rellenos, Carnitas Michoacan, Pozole, Enchiladas, Burritos, and Tamales, as well as fresh salads, tasty tostadas, and soups. Be sure to stop by during happy hour Monday through Friday from 3 ‘til 6 p.m. and titillate your taste buds with one of their all the rage tequila margaritas. Verdes is easily located at 7404 La Jolla Blvd.

Jose’s Court Room 
If you’re looking for a casual Mexican food stop with panoramic ocean views, family friendly dining, as well as late night drinks and entertainment, then look no further than Jose’s! Established in 1956 and family owned, Jose’s has a delightfully fun beach vibe with seating either indoors or outdoors in the ideal La Jolla climate. Gnosh on a delicious burrito and chase it down with a cold brewski all the while chillaxing and taking in the scenic views of the Cove from the outdoor patio. Coming in from the beach? No worries, shirts are entirely optional. Jose’s is easy to find at 1037 Prospect St. in beautiful La Jolla.

It’s the Happiest Hour of All!

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Shutterstock.com |Photo: Natalya Okorokova

It’s 5 O’Clock somewhere! Here are some of our favorite places to grab a cold one in La Jolla.

La Jolla Brewing Company

Some days you just wanna go, where everybody knows your name … wait, never mind the TV show refrain. If you’re considering a quality local spot that sports a fantastic ambiance, along with tasty grub and refreshing drinks to chill at the end of the work day, look no further than the La Jolla Brewing Company. You’re sure to revel in a relaxed and yet exhilarating atmosphere that permeates the restaurant. First of all, the La Jolla Brewing Company does not play around when it comes to making the highest quality craft beers. A simple stride through the welcoming doors will reveal their in-house beer selection features five signature styles: Pale Ale, IPA, Pub Ale, Dry Stout, and Brown Ale. Aye, and they also include a rotating (roll that r!) 24 tap selection of local San Diego County craft beers. In short, the La Jolla Brewing Company provides nothing short of outstanding customer service. The entire staff is knowledgeable, affable, and welcoming thus creating a stimulating and incomparable hospitality during every visit. La Jolla Brewing Company seeks to gain a prominent prestige in the midst of many of the elite breweries throughout the San Diego County area and are gaining on that bucket of gold at the end of the rainbow like nobody’s business. Be sure to head over to this pleasant neighborhood bar located on Fay Ave, between Kline and Pearl St, and right next to Rubio’s. Ya can’t miss the place, laddies and lassies!

Public House

Who’s hunrgy? The burgers and specialty ales at The Public House La Jolla your home away from home! You’d be remiss not to breeze through the friendly doors into a welcoming atmosphere to delight in their rotating taps of Belgian and German beers, local San Diego beers, as well as many difficult to locate craft beers and microbrews from all around the world. Besides a fantastic selection of bottled beers, many of which are specialty and limited release beers, locals and visitors alike are sure to find something simply amazing at The Public House La Jolla.

The Public House Bar & Grill is located in the very heart of historic La Jolla Village on Kline Street, between Fay & Eads Street.

The Rooftop La Jolla

This splendid, recently remodeled ocean view lounge provides a spirited and enjoyable atmosphere with more than a wee bit of tranquility and class that everyone can certainly enjoy. It is conveniently located on Prospect Street in the very heart of downtown La Jolla. Rooftop is acknowledged for its consummate fine dining, extraordinary live entertainment, and you have to experience to believe it, truly outstanding service. The Rooftop La Jolla is just what the doctor ordered for one and all!

And don’t forget to stop by Karl Strauss in La Jolla, or their main brewery in Pacific Beach, San Diego. St.

And as always, don’t push your luck – drink responsibly and don’t drink and drive.