Most Romantic Date Night “Pops Up” in La Jolla | Plus Giveaway!

Most Romantic Date Night “Pops Up” in La Jolla

Having a hard time planning a romantic and unique Valentine’s Day? Well you’re in luck! We’ve discovered one of the most romantic date ideas that will earn you major brownie points! Surprise your special Valentine this year with an exclusive Pop Up Picnic along the beautiful shoreline of La Jolla. Continue reading

Celebrate Aviation Month with Ripley’s Believe It Or Not!

November is National Aviation Month and San Diego holds a special place in the world of aviation. It was from San Diego that Charles Lindbergh took off on the Spirit of St. Louis to New York and then successfully across the Atlantic Ocean, non-stop to Paris. It is no wonder San Diego’s International Airport carries Charles’ last name; after all, Charles himself pushed for the construction of the airport and agreed to lend his last name. Believe it or not, today, San Diego’s airport is the busiest single-runway major airport in the nation and the second in the world.
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Halloween Photo Contest 2013 | La Jolla Blue Book

la jolla blue book halloween

Our Annual Halloween Contest is back this year with lots of goodies to giveaway! This year we’ve teamed up with The Scream Zone, San Diego County’s largest haunted experience, and we’ll be giving away 2 pairs of Triple Haunt tickets to 2 lucky winners.
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La Jolla Events | Weekend September 13 – 15, 2013

Start planning your weekend with the La Jolla weekend events guide. A couple of big events happening this weekend like the San Diego BayFair at Mission Bay and Haute La Jolla nights in the village. Also, don’t forget that San Diego Restaurant Week starts this Sunday. There is still time to enter our SDRW giveaway which includes a dinner at Cafe Japengo and a lunch at Brockton Villa. Click here for details.

Arte de Origen Gallery Opening
Arte de Origen is a company that produces and designs unique pieces inspired by images from different Mexican and Latin- American cultures. Friday 13th, at 7 p.m. with live Flamenco and Art Cocktail. 1264 Prospect St La Jolla, CA 92037.

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Win With Blue Book And San Diego Restaurant Week

September 15 – 20 is San Diego Restaurant Week, five exciting days of food, culture and fun at 180 of the best casual and fine-dining restaurants in La Jolla and San Diego. It’s a county-wide festival that joins neighborhoods, highlights the diversity of San Diego and showcases the amazing food that is grown, prepared and cooked here. There’s no tickets or passes – all are welcome. Participating restaurants are offering a three-course lunch and/or meal for just $20, $30 or $40 per person, making this a perfect opportunity to sample a selection of dishes at the finest restaurants in town.

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The Athenaeum’s “Flicks on the Bricks” Series is Back!

If this warm summer weather has left you wanting to spend as much time as you can outside, The La Jolla Athenaeum’s outdoor movie series, “Flicks on the Bricks,” is back for the seventh year! “Flicks on the Bricks” makes it possible for you to enjoy classic movies that you love while enjoying the beautiful summer night on the patio of the Athenaeum.

“Flicks on the Bricks” will start Thursday, August 1, and will be held every Thursday throughout the month of August. Movies start at 7:30 PM. Not only can you enjoy a perfect summer night with the classics, Barbara Baxter, creator of, will pair a wine with your show! Keep in mind that you must be 21 years or older to see the series.

The entire series is four movies, including The Big Sleep (1946), Rear Window (1954), Cinema Paridiso (1989), and The Big Easy (1986). You do not have to be a member of the Athenaeum to enjoy these classics; however, you do get discounted ticket prices if you are. For nonmembers, each show is $22. For members, each show is only $17. If you plan to see all four shows, you can purchase a series pass for $80 for nonmembers and $60 for members. OR watch the entire series for FREE! The La Jolla Blue Book and The Athenaeum want you to experience the entire series for FREE, courtesy of the Athenaeum Music & Arts Library. To enter simply follow this link, No purchase necessary. Contest ends on July 31, 2013.

August 1-The Big Sleep is a 1940s classic starring Humphrey Bogart and tells the story of a private eye who is investigating the gambling debts of a young woman. It is sure to entertain a wide audience as it has blackmail, deception, violence, and a passionate romance. It will be paired with a Pinot Noir.



August 8-Hitchcock’s Rear Window stars the beautiful Grace Kelly whose character is engaged to a crippled photojournalist.They witness a brutal murder from their window and are determined to solve it. This film is sure to provide enough excitement and entertainment for anyone. Rear Window will be paired with vin français.



August 15-Cinema Paradiso is actually an Italian film and takes place right after World War II in a rural Italian town. A boy becomes fascinated by the new movie theater and starts an interesting friendship with the projectionist. It will have English subtitles. This film is partially sponsored by Cinema Little Italy and will be paired with vino italiano.



August 22-Last, The Big Easy stars Dennis Quaid who plays a New Orleans detective, with some corrupt habits. Ellen Barkin plays an assistant district attorney who is investigating corruption in the police force. This show will be paired with Big Easy Red Malbec and Bawdy Bubbles King Creole Surprise.

Are you planning on seeing any of these classics? Which one is your favorite? Let us know below!

Del Mar Racetrack’s Opening Day

Del Mar Racetrack’s Opening Day is upon us again! If you’re looking for an opportunity to get dressed up, bet on some horses and take a day off from the kids, then this is something you won’t want to miss.

Opening Day will be held this Wednesday, July 17, from 11:30 AM to 7:00 PM. Admission ranges from $10 for Stretch Run Admission, to $20 for Clubhouse Admission (regular season admission is $6 for Stretch Run and $10 for Clubhouse). Stretch Run seats are outdoor, shaded but west of the finish line, whereas Clubhouse seats are east of the finish line.

Not only will there be bets to be made on fast horses, but there are opportunities to flaunt your fashionista style as well! On opening day, Del Mar’s annual, “One and Only Truly Fabulous Hats Contest” takes place from 11:30 AM to 3:00 PM in the Plaza de Mexico. There will also be a hat parade at 3:00 PM, so come out and see the ladies flaunt their creativity and style.Hat contest opening day

The hats are judged by five categories: most glamorous, best fascinator, best racing theme, funniest or most outrageous, and best flowers/all others. First place in each category grants you $300 and a $100 Studio Savvy gift certificate, second place grants $200 and a $50 Village Hat Shop gift certificate, and third place grants $100 and a Jersey Mike’s gift card. All participants receive two free admission passes for future race days. And for the overall winner, the Bing Crosby Grand Prize is two round-trip airline vouchers to the location of your choosing the U.S. with American Airlines and a $500 Studio Savvy gift basket, which features half in products and half in services! With all these great prizes, who wouldn’t want to enter?

Another awesome feature of the races is the Summer Concert Series. Every Friday and a few sporadic Saturdays and Sundays starting July 19, the Del Mar Racetrack puts on a free concert for for fans attending the races. The Series boasts artists like The B-52s, Weezer and Iration, to name a few!

If you can’t make it out to Opening Day, don’t worry because the races are here to stay! The season ends September 4, 2013. Races are held daily, except for Mondays and Tuesdays.

Will you be going to Opening Day? What do you think about entering the “One and Only Truly Fabulous Hats Contest?” Let us know your plans with a comment!

Adopt a Bench in Downtown La Jolla

Looking for a way to donate to the keeping the city of La Jolla beautiful? The La Jolla Village Merchants Associations has an opportunity for you!

There are numerous benches around downtown La Jolla that are worn out and need some tender loving care. Therefore, the La Jolla Village Merchants Association has decided to put these benches on sale for $2,500 per bench. This money will include the rehabbing of the bench, a plaque with your name on it and five years of maintenance for the bench. This will help the city of La Jolla to keep its’ streets beautiful and give you recognition for your donation with a special plaque.

Please contact James Niebling at if you are interested in adopting a bench. Search through the picture gallery and choose which bench you would like to adopt. There are about 16 benches to adopt, not all are pictured. To view a full list of benches please click here. Vote on your favorite and you will be entered for a chance to win a $15 gift card to Panera Restaurant! Contest ends on July 22nd at noon. To enter simply leave a comment below with the title of your favorite bench.

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