What’s Happening This Weekend: August 18 – 20


Summer is winding down but several fun and exciting events are on tap for the La Jolla and greater San Diego area this weekend. Whether with your bestie, other half, or the kids, consider one or more of these notable events.

2017 Del Mar BBQ State Championship
Sunday 1 p.m. to 5 p.m. Del Mar Thoroughbred Club

What better way to wrap up the summer weekend than with some of the absolute best BBQ in the world! In excess of 40 of the country’s eminent pro BBQ pit masters, indigenous restaurants and cooks will be vying for top billing in the State Championship for more than $15,000 in cash awards. Attendees looking to get their eat on may opt to buy four 2 oz. competition-ready samples of brisket, pork, pork ribs, chicken, steak and/or dessert for a mere $10. The easy on the pocketbook Hamilton also includes a People’s Choice ballot to vote for your favorite BBQ contestant. Get out and kick it with yummylicious BBQ samples, craft beer, and live entertainment all through the day. The Del Mar Thoroughbred Club is located at 2260 Jimmy Durante Boulevard in Del Mar.

9th Annual Fairy Tales in the Park
Saturday & Sunday 11 a.m. and 2 p.m. Prado Theater

For the 9th year running, the San Diego Civic Youth Ballet in Balboa Park is proud to present “Fairy Tales in the Park.” Parents of youngsters will want to bring along the kiddos for this awesome introduction to ballet. Think of it as a fascinating morning or afternoon of storytelling through dance for ballet devotees of any age. This year’s shows, directed by Artistic Director Danika Pramik-Holdaway, feature enduring stories such as “Rapunzel,” “Little Red Riding Hood” and “Beauty and the Beast.” The 9th Annual Fairy Tales in the Park also offers attendees a first look at the freshly heralded spring ballet A Midsummer Night’s Dream which is narrated by a professional storyteller. It is a quirky, interactive dance routine that fuses the splendor of ballet with the exhilaration of cherished narratives fun for families and audiences of all ages! Head on over to the Casa del Prado Theater stage in Balboa Park! And, prior to or subsequent to the show, be sure to visit Fairy Tale Village for entertaining interactive activities such as face painting, crafts, and more. Families may access this enchanting event at 1650 El Prado for $12 a head.

41st Annual World Bodysurfing Championships
Saturday & Sunday 6:30 a.m. onwards – Oceanside Pier

Entries are already closed for the 41st annual bodysurfing competition which is set to host around 400 bodysurfers from around the world. Participants will vie for world titles in their respective age divisions for trophies and prizes. The men and women’s Grand Champions will be crowned on Sunday, the final day. The contest is expected to begin at 6:30 a.m. both mornings. The event is adjacent to Oceanside Pier and is entirely free.


Spanish Sunday
5 p.m. to 7 p.m. at La Plaza La Jolla

Get out to La Plaza in La Jolla this Sunday for Spanish Sunday brought to you by Monarch | Arredon Contemporary. Need to brush up on your conversational Espanol? De nada! Pop in and practice your informal Spanish all the while kickin’ back to Spanish music in the very heart of downtown La Jolla. During the free event, an overview of all current Spanish artists on display, including Lei Tang and Andre Desjardins, will be presented in, what else, Spanish! La Plaza La Jolla is easy to find at 7863 Girard Avenue. RSVP is recommended by calling (858) 454-1231.

What’s Happening This Weekend: August 11 – 13


Photo: Shutterstock | Rawpexel.com

Summer is cranking up and the sun is delivering the rays for awesome San Diegan’s to get out and enjoy a variety of parties, health oriented, and highly entertaining family events.

Arctic Zero’s Taste of Fitness
Saturday 9 a.m. to noon at Coronado Tidelands Park

Arctic Zero, makers of Fit Frozen Desserts, continues its Freedom Tour as it rolls back home to San Diego. The popular company is sponsoring a health and fitness event benefitting Heartland San Diego and the American Diabetes Association. The fitness festival showcases natural, healthy food and beverages from local companies Saturday at picturesque Coronado Bay. Participants can avail of a half hour boot camp class, a one-hour Vinyasa Yoga class led by Katie Burkeclass, and Yoga instructors who will provide hands-on adjustments. In addition to fitness events, there will free samples, prizes, a photo booth, and live music by DJ DTO. Tickets are a mere $7 donation. Get out and get your body in motion then relax to the music!

Clash at Clairemont
Saturday 11 a.m. to 6 p.m.

Love X Games? The Clash at Clairemont is a full day of skate, BMX and exceptional live music benefitting the Grind for Life cancer charity and the YMCA’s Krause Family Bike and Skate Park. The annual event features a star studded list of over 45 of today’s finest Action Sports athletes. In addition, live bands Cubic III, MC Intelligence, SLOKA, and international punk rock super group The Last of the Bad Men perform beginning at 12:30 onwards. If that weren’t enough, be sure to check out Vendor Village, munch out on a wide selection of food, and participate in various activities such as a BMX demo, Pro Vert Ramp Demo, and Skatercross skateboard racing that are great family friendly fun. Tickets are only $10. Clash at Clairemont is located at 3401 Clairemont Drive in ever awesome San Diego.

Beer X
Saturday from 1 p.m. to 10 p.m., Waterfront Park

Beer X is a lively all-day 21 plus festival featuring music and craft beer. Highlights of the event consist of live entertainment by bands including Iration, J Boog, Chicano Batman, Magic!, Trouble In The Wind and Splavender. Arrive early and you will receive a complimentary Beer X tasting glass to enjoy bottomless complimentary tastings from 1 p.m. to 4 p.m. Better yet, get a jump on festivalgoers and snag an early entry VIP ticket that allows access at noon. Patrons can choose from locally sourced food trucks and vendors who will be on hand to serve fantastic tasting grub throughout the event. Additionally, there will also be a variety of beer, wine and cocktails available to buy at concession stands all over the festival grounds. Beer X boasts of expansive grassy areas where you can chillax and watch all of the bands jam out. Waterfront Park is located at1600 Parkway Highway. A special parking pass by Parking Panda is available for purchase to guarantee parking. Tickets begin at $50 and some VIP tickets are already sold out for this awesome beer festival. Get your tickets now!

Hillcrest CityFest 2017
Sunday 12 noon to 11 p.m. in Hillcrest

Come join 150,000 plus people who attend this annual event this Sunday in Hillcrest! Hillcrest CityFest is the largest single-day street fair event in the greater San Diego area featuring a gigantic festivity of community spirit through music, arts, crafts, and plenty of food options. Attendees can shop and browse some 250 vendors and peep out Hillcrest’s numerous charming shops and restaurants. And what would a celebration of this magnitude be without live music, DJ’s, a beer garden, fun games, carnival rides, a dance party and more? CityFest is the quintessential family event and is easily accessed at University Avenue and 5th Avenue in the heart of Hillcrest. Oh, and the festival is entirely free!

What’s Happening in La Jolla & San Diego: August 4-6


It’s all about the summer, San Diego! Seriously, what better city to enjoy plentiful sunshine combined with good people, good eats and a host of activities to enjoy? Don’t surf the couch this weekend but rather consider these stimulating events.

5th Annual Craft Beer Festival
Saturday 1 p.m. to 5 p.m. at the Maritime Museum of San Diego

The Maritime Museum of San Diego hosts its 5th annual Sip N’ Ship Beer Festival this Saturday. The afternoon event features an assortment of craft brews, live entertainment, and, what else – food! Musical entertainment is provided by Fish and the Seaweeds & Frankie T. and the Triple B. Why not get off that sofa and enjoy remarkable sights of the San Diego Bay while teasing those taste buds? Some of the local breweries pouring exceptional sips include Second Chance Beer Company, Mike Hess, and Longship Brewery. Tickets to the 21 plus event are a mere $35, and $50 for VIP’s (12 p.m. to 5 p.m.). The Maritime Museum of San Diego is located at 1492 North Harbor Drive near the corner of Ash Street, just a few blocks west of interstate 5.

Latin American Festival & Mata Ortiz Pottery Market
10 a.m. to 5 p.m. Friday through Sunday

Get your shopping fix this weekend at Old Town San Diego’s treasured Bazaar del Mundo. Enjoy three energetic days consisting of folk art, tantalizing grub and live entertainment at the annual Latin American Festival and Mata Ortiz Pottery Market. The ever vibrant marketplace will present hand-painted Mata Ortiz pottery, alluring artisan jewelry, lively Mexican attire and textiles, and innumerable other collectibles. Turn out with the family to observe talented artists from south of the border countries such as Mexico, Guatemala, Peru, Ecuador and other Latin American countries, as they exhibit one of the more wide-ranging assortments of authentic Latin American folk art in the contiguous United States. Patrons will enjoy wood carving, textile weaving and complex painting exhibitions from visiting artists featuring their respective crafts. Oh, and it would be remiss not to mention the delectable Mexican gastronomy from nearby Casa Guadalajara restaurant at affordable prices. In addition, Latin American folk band TINKU will entertain visitors with live pleasant-sounding performances that feature native instruments. The exclusive event is located at 4133 Taylor St in Old Town. Vamanos muchacho y muchahas!

Guys and Dolls
Sunday 2 p.m. at The Old Globe Theater

Frank Loesser’s music and lyrics along with Damon Runyon’s story make Guys and Dolls one of the greatest Broadway musicals ever. Now, rising director and choreographer Josh Rhodes, who went back to the nuts and bolts for his fresh take on a classic musical, returns to San Diego with this highly entertaining show at San Diego’s world renowned Old Globe Theatre. The musical follows Nathan Detroit, New York’s ill-famed game organizer, who makes a bet with high-roller Sky Masterson: take mission girl Sarah Brown to dinner in Cuba. Relive some of the great classic show tunes, including “Luck Be a Lady,” “I’ve Never Been in Love Before,” and the boisterous melody, “Sit Down, You’re Rockin’ the Boat.” The 2.5 hour show with a 15 minute intermission runs through Aug. 13th.

Dog Days of Summer
Sunday 11 a.m. to 1 p.m. at Horton Plaza Park

Make it a point to amble by Horton Plaza Park this Sunday for an entertaining day of events rife with art and activities. Be sure to bring along the kiddos and the family pooch! There will be a Doggy Costume Contest, lemonade and smoothie samples, and yard games. Visitors to this free event can also lend an attentive ear to a live musical performance from the Rob Thorsen Jazz Quartet, learn about San Diego’s professional performing artists, and take part in numerous hands-on activities. Again, the day is entirely free! Please note that all of our furry friends must be on a leash at all times. Horton Plaza Park is located at 900 4th Avenue in lovely San Diego.

La Jolla and San Diego Weekend Events: July 29 – 30


Photo: Adobe Stock | Tan Kian Khoon

Snorkel with the Leopard Sharks
8 a.m., Scripps Institution of Oceanography

Are you brave?  If you said yes, this is a experience you don’t want to miss. Meet aquarium naturalists as they take a swim off the La Jolla coast.  This is the chance to snorkel with dangerous sharks in their natural habitat. To participate, you must have intermediate knowledge of swimming and previous snorkeling experience is recommended.  Participants must be 10 years or older and must supply their own gear.  Minors are required to have an adult present. Tickets start at $25.

At The Old Place
2 p.m., La Jolla Playhouse

Come join us for summer theatre.  World Premiere of the play “At The Old Place”.  One of five world premieres at the theater during the 2017-2018 season. The show runs until July 30. Buy ticket at http://www.lajollaplayhouse.org/at-the-old-place

Guys and Dolls
2 p.m., The Old Globe Theater

Don’t miss this Broadway classic,considered one of the greatest musicals of all time, at San Diego’s Old Globe Theatre. The famous musical is directed by up and coming director and choreographer, Josh Rhodes. The show runs until Aug. 13.

Del Mar Racing
12 p.m., Del Mar Racetrack

Enjoy the Del Mar Racing season. Seaside track in the North County. Gates open daily at 12 p.m. with the first post at 2 p.m. The season runs through Sept. 4th, with track closed on Mon and Tues. To include concerts and other fun festivities. General admission is between $6 and $10.

Gourmet Food Truck Festival
12 p.m., Del Mar Fairgrounds

Food Truck Festival! Hit the Racetrack this Saturday, July 29th, 2017.  Parked right by the racetrack, lots of Southern California’s most popular food trucks will open their doors and serve everyone delicious food.  If you pay for racetrack admission you get into the food truck area for free.

The History of the La Jolla Playhouse


Theater aficionados from San Diego to San Francisco, from scenic La Jolla to the cities across the contiguous United States, as well as international cities, have visited and enjoyed any of a number of theatrical plays at the La Jolla Playhouse. Founded in 1947 by La Jolla native Gregory Peck, stage and film star Dorothy McGuire, and film director and producer Mel Ferrer, the La Jolla Playhouse was subsequently reborn under the direction of artistic director Des McAnuff in 1983 and has garnered international acclaim for over three decades.

The Playhouse’s vast repertoire includes eighty-four world premieres, thirty-two West Coast premieres, and eight American premieres, and has won in excess of three hundred honors, including the 1993 Tony Award as America’s Outstanding Regional Theatre. La Jolla Playhouse owes its acclaim to Des McAnuff, Michael Greif, Anne Hamburger, and current artistic director, Christopher Ashley, who assumed the helm in April of 2007, as well as a multitude of up-and-coming as well as well-known actors and actresses.

The La Jolla Playhouse is located on the University of California San Diego campus. Support for the Playhouse stems in part from grants from the National Endowment for the Arts, the California Arts Council, the City of San Diego, and the County of San Diego.

Some of the theatrical productions that began at the Playhouse before eventually finding success on Broadway consist of such notable hits as The Who’s Tommy, Matthew Broderick’s revival of How to Succeed in Business Without Really Trying, Jane Eyre, Dracula, the Musical, Thoroughly Modern Millie, Cry Baby, Bonnie and Clyde, and Des McAnuff’s revival of Jesus Christ Superstar and Zhivago. In addition, it would remiss not to mention the Pulitzer Prize-winning I Am My Own Wife.

The internationally-renowned La Jolla Playhouse is also responsible for reaching out to the community and beyond to provide a number of learning opportunities for kids, teenagers, and adults interested in theatre arts, both as actors and behind-the-scenes support staff. Furthermore, the Performance Outreach Program (POP Tour) brings a professional, world-premiere production to various schools, libraries, and community centers throughout the greater San Diego area each and every year. Moreover, there are supplementary summer theater opportunities through the La Jolla Playhouse Conservatory, YP@LJP summer camps, student matinees, and a host of other in-school workshops and classes.

In 2001, La Jolla Playhouse began the Page to Stage Play Development Program to enable and advance the development of new plays and musicals, extending to various audiences an uncommon occasion to take part in the “birth” of a play and experience its progress and fruition. Page to Stage workshops feature nominal sets and costumes. After a performance, spectator feedback sessions offer insight and suggestions for the creative team and actors. Since the impressive program began, a couple of Page to Stage productions have won Tony Awards. In fact, Doug Wright’s I Am My Own Wife won the 2004 Pulitzer Prize for Drama and Tony Awards for Best Play and Best Leading Actor in a Play (Jefferson Mays). Additionally, Billy Crystal’s 700 Sundays, a 2004 Page to Stage Production, won the 2005 Tony Award for Special Theatrical Event. It comes as no surprise then that La Jolla Playhouse is world-renowned for producing some of the more exhilarating and exploratory work in American theatre, all through the auspices of its new play development initiatives, its pioneering Without Walls series, artist residencies and commissions.

Finally, La Jolla Playhouse not only continues its 2017 season with exceptional theater, but additionally hosts several audience engagement events. These consist of Talkback Tuesday’s, where theatregoers can participate in a discussion with actors and artistic staff immediately subsequent to performances in order to share thoughts and learn more about a specific show; Insider Events, where an audience can connect with the Playhouse staff some 45 minutes prior to a performance for an insider’s view of the production; and Discovery Sunday’s, where theatregoers may join special guest speakers post-performance, as they take part with audience members in a moderated discussion that delves into the issues and themes of a play.

The La Jolla Playhouse offers an internship program available to current undergraduate and graduate students in a variety of departments. As a result of innovative plays and various outreach programs and opportunities, the La Jolla Playhouse will continue to add to its rich theatrical history.

8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

“Find It La Jolla” App


La Jolla & San Diego Events This Weekend: July 22 – 23

Screen Shot 2017-07-21 at 2.17.45 PM

Another fantastic weather weekend is in store for San Diegan’s so why not get out and explore? There’s plenty do and see in fantastic SoCal so make the best of it with these exciting and entertaining events!

Comedian Tim Gaither
Friday and Saturday at The Comedy Store – La Jolla

Laughter is indeed the best medicine to uplift the spirits and create wellbeing. This weekend comedian Tim Gaither headlines and delivers the giggle and guffaws at The Comedy Store in La Jolla. Gaither is a well-known Vegas headliner and recently filmed an hour long special at the Tropicana Hotel and Casino in front of a sold out audience. If you’re looking to tip a few back and laugh your whoopee cakes off Tim is your best bet, but beware you hecklers! Tim has performed live in every state of our fantastic union, Canada (eh?) and performed for our troops. Opening for Tim this weekend will be Andy Haynes and Jonny Loquasto. The doors open Friday at 6:30 p.m. for the 7:30 show and Saturday at 9:15 p.m. for the 9:45 performances. Please note this is a 21 plus drink, er, show with a two drink minimum. Tickets will only set you back an Andrew Jackson. The Comedy Store is located at 916 Pearl St. in fantastic La Jolla.

High Tide Dinner
p.m., at Friday through Sunday at The Marine Room in La Jolla

Take a chill pill and enjoy a scrumptious and expertly prepared dinner menu as waves pound against the windows next to you at The Marine Room’s special High Tide dinner hours. This weekend, expect high tide around 8:19 p.m. on Friday, 9:06 p.m. on Saturday and at 9:52 p.m. on Sunday. Local San Diegans and visitors alike can experience the sensation of tides virtually at their table. This special event only happens on specific days of the year so make it a point to arrive early and chillax in an ambiance that alone is like a great massage. The Marine Room’s dress code is business casual, jackets and ties for men are not obligatory but fitting. The Marine Room is classy thus it does not allow beach or active wear in the dining room (t-shirts, shorts, flip-flops, etc.). This fantastic weekend patrons have the opportunity to skip on over to The Marine Room located at 2000 Spindrift Drive in where else but scenic La Jolla.

Heroes Brew Fest 2017
p.m. to 8 p.m. at Waterfront Park in San Diego

The annual Comic-Con themed event comes back to super smooth San Diego once again, only this time at the Waterfront Park. What better way to get you craft beer taste buds titillated and peep out leading exhibits from leading comic book artists? Each and every attendees of the appropriate age can try beers from dozens of breweries, including many local favorites such as Green Flash and Mission Brewery. Supporters, fans and patrons are highly encouraged to don their favorite superhero costume and take part in several contests. General admission tickets are $27 from 4 to 8 p.m. but include no beer. Say what? No worries, go for the Early Access Tasters Ticket at $57. Waterfront Park is just a hop, skip and a jump from the Convention Center and located at 1600 Pacific Highway. Be there!

Taste of the Turf Clu
a.m. Sunday at the Del Mar Racetrack

The opening weekend of the Del Mar Racetrack’s fall season is filled with awesome perks and entertaining activities! This Sunday, make it a point to partake in an exclusive special menu when you get your dine on at the ever fashionable Turf Club in Del Mar. Celebrated Chef Brian Malarkey, one of the San Diego’s best, will prepare the menu for the exciting morning. Please note that tables are limited. A $100 ticket gets you Turf Club admission for the entire day, your choice of an appetizer, entrée, dessert and bottomless mimosas or champagne. Attendees must comply with the Turf Club Dress Code. Check out the dress code by following the link above. Children 17 years and younger will be admitted for free to the venue and must be accompanied by a parent or legal guardian at all times. Once inside the Turf Club, cuisine and beverages for kids may be ordered from the expansive dining menu. Further information is available by calling (858) 755-1141.

Try our “Find It La Jolla” App!

screen696x696San Diegan’s are always on the go. There is so much to see and do in the greater San Diego area that one cannot possibly know all of the delightful places to eat, party or enjoy an adventure of a lifetime in La Jolla. We solved that for you with the “Find It La Jolla” app.

Have you downloaded and tried it yet? If not, you need to! The La Jolla iPhone and iPad app makes it a stress-free experience for visitors to get around this ever popular scenic part of San Diego. The free app provides instant access to information about local beaches, attractions, places to grab a bite to eat, art galleries, boutiques, hotels, events and considerably more.

Apple users will find they can locate the address, directions, phone number and website of any business listed in the print version of the La Jolla Blue Book, a directory just for the La Jolla community of greater San Diego. The delightful app also offers a user with various options such as sorting by distance or by relevance. This allows users to find the closest restaurant (from street stands to elegant restaurants) in La Jolla. Perhaps best of all is that a simple touch to the listed phone number, address, or website will instantly connect you with the business of your choice. Compare that with the hit and miss approach and the “Find It La Jolla” app is a no brainer to download and use.

Like all Apple apps, the app is available at the iTunes App Store. Search for either “La Jolla” or enter “Find It La Jolla.” Find It La Jolla is exclusively fixated on our sensational and world-renown coastal corner of the city. Visitors planning a trip to San Diego can always use our online version of the site, but for San Diegan’s and visitors on the go, the app is readily available.

The La Jolla Blue Book has been published each and every year since 1937. The directory includes white pages, yellow pages, up-to-date detailed maps, a comprehensive street listing, and blue pages with information regarding community organizations in La Jolla.

The Blue Book – whether you use the easy to maneuver app, the website, or the print version of the book – is your best resource for everything La Jolla. Make it easy on yourself and download the app, pick up a print copy, or simply visit us online.

Call us at 858-454-7939.  We would love to promote your local business on our diverse media brand.

Bird Rocks Sunset On The Block With Moonglow

-25Bird Rocks Sunset On The Block With Moonglow
5763 La Jolla Blvd
6:00PM To 10PM
Friday 07/14/2017

Bird Rock Second Friday Fun, Sunset on the Block at Moonglow Design La Jolla Art Gallery. Join us on the deck for entertainment, wine, food, and refreshments for a wonderful midsummer evening!

Sponsored by Erling Rohde Plumbing serving La Jolla since 1910.