San Diego and La Jolla Weekend Events: June 16th & 17th

Screen Shot 2018-06-16 at 10.59.08 AM

It’s Father’s Day weekend! Come celebrate the special man in La Jolla and San Diego. Here’s a list of some fun things going on in town! Maybe we’ll see you around.

Saturday, June 16th:

Hillcrest Classic Car Show 
1 p.m. to 4 p.m., Pride Park
Kick off Father’s Day weekend at the Classic Car Show in Hillcrest. Each third Saturday of the month car collectors bring out their classic models to show off at to Pride Plaza. See some beauties, and enjoy Hillcrest this beatiful weekend! 
Mainly Mozart Festival Orchestra
7:30 p.m., Balboa Theatre
The Mainly Mozart Festival is celebrating its 30th year, and you don’t want to miss it. Cellist Johannes Moser joins the orchestra on stage at the Balboa Theatre to perform Mozart and other renowned composers. Tickets start at only $30.

Sunday, June 17th:

Guided Nature Walk
9:30 a.m., Mission Trails Regional Park Visitor Center

It’s going to be a beautiful weekend to get outside! Take a free guided 1.5 hour nature walk from Mission Trails Regional Park. Along the way you’ll learn about animals, plants, and history of this park in San Diego.

Father’s Day Beatles Brunch 
12 to 5 p.m., Quartyard

If you get by with a little help from dad, let him know this Father’s Day by taking him to Quartyard. The Baja Bugs, a group of four musicians will be performing the Beatles’ hits at the Quartyard this Sunday. Come have some drinks and listen to great music. The event is free before 5 p.m. and $5 after!

San Diego & La Jolla Weekend Events: June 9th & 10th

Screen Shot 2018-06-08 at 6.52.03 PM

It’s going to be another wonderful weekend in San Diego and La Jolla! Gather up your family and friends, and go explore. Check out what’s coming up.

Saturday, June 9th 

Sea to Shining Sea
8 to 9:30 a.m., USS Midway Museum
The celebration of our country continues as Connected Warriors hosts yoga event aboard the USS Midway. Join the wonderful teachers as they lead a 90-minute yoga class on the ship’s flight deck.  Tickets start at $25 and support veterans organizations.

25th Anniversary Marine Corps Mud Run
8:30 a.m. (Saturday and Sunday), Lake O’Neill (MCB Camp Pendleton)
If you’re in the mood to be patriotic but a mud run is more your style, come check out the 25th Anniversary Marine Corps Mud Run! This is an bstacle-filled course at Marine Corps Base Camp Pendleton in North County. You’ll be able to participate in either a 2K, 5K or 10K run. This event supports active-duty Marines.

San Diego Festival of the Arts
10 a.m. to 6 p.m. (Saturday and Sunday), Waterfront Park
The San Diego Festival of Arts is BACK! This festival features more than 200 artists a;; along Waterfront Park. Admission is only $12 one-day or a $16 two-day. Plus, indulge in food and libations from San Diego’s finest, and dance to some tunes at one of the four stages.

Sunday, June 10th 

Toast of the Coast Wine Festival
12 p.m. and 7 p.m., Del Mar Fairgrounds
Calling all wine lovers! More than 130 award-winning wines will be showcasing at the Del Mar Fairgrounds this Sunday. Get up to four hours of unlimited wine samples for only $65. If that wasn’t a good enough offer for you, your ticket also gets you admission to the San Diego County Fair the same day! As always, party responsibly.

La Jolla Outdoor Activities for This Summer


With summertime here, you’re going to want to be getting outside- and San Diego is indeed the picture-perfect city for people who have an affinity for outdoor activities. Scenic La Jolla, situated along San Diego’s central coastline, is idyllically located for people of all ages to access the areas myriad activities. This summertime you’ll find exceedingly more than enough to soak up your sunshiny San Diego days. Whether you’re a first-time visitor or a lifelong resident, or whether you prefer to participate by air, land, or water, lovely La Jolla is your getaway locale for fun and adventure.

If you love to soar, consider an activity that will take you up in the air among our fair-feathered friends. With either hang gliding or hot air ballooning, people can revel in a breathtaking, bird’s-eye view of San Diego’s unique terrain and coastline permeated with gorgeous canyons, lagoons, and bays. At the Torrey Pines Gliderport, you can take private lessons, fly your own glider or paraglider, or opt to fly tandem with an experienced pilot. Individuals can also hop aboard a hot air balloon and soar over the coastline in the second best area next to Oz itself. One local company offers special fantastic tours at the end of the day so you can glimpse the glorious sunset from high above the Pacific Ocean.

For those individuals who prefer to keep their feet on the turf, you won’t run out of places to explore or sports to enjoy in La Jolla. There are walking, jogging and hiking trails scattered throughout the village and greater San Diego area, from the world famous beaches and bays to canyons and parks. Some of the canyon hiking trails stretch for miles, and as you meander across various creeks and waterfalls, you won’t believe you’re in the middle of the city. For those who have a preference for guided walking tours, there are several to choose from in San Diego, from urban safaris and food and drink tours, to tours for bird watchers and nature lovers. Well-appreciated and highly popular areas such as expansive Balboa Park and Old Town also extend regular walking tours, where visitors and residents alike can be educated about San Diego’s rich history and unique geography. You’ll also find many free volleyball courts on San Diego beaches and some of the better golf courses in the entire country. Individuals of all ages can also cycle safely on many bicycle routes or opt to ride horses on the beach or inland trails.

If you have a penchant for water activities, there are at minimum 15 major beaches dotting the San Diego coastline. From Torrey Pines in the north to Ocean Beach in the south, there are considerably more inviting beaches and parks surrounding Mission Bay. Visitors may choose to swim, surf, snorkel, scuba dive, explore tide pools, fish, launch a kayak, a sailboat, or a motorboat, or kick back and enjoy a picnic and an outstanding sunset. Several of San Diego’s beaches also include year-round lifeguards, restrooms, bar-b-cues, picnic tables, playgrounds for the kiddo’s, nearby eating locales, as well as various equipment rentals such as body boards, snorkels, fins, and bicycles. If you’ve always dreamed of learning how to surf or paddle a canoe or kayak, or perhaps scuba dive, you’ll discover many schools offering lessons throughout San Diego. Furthermore, if you enjoy being on the water, but fancy somebody else to take the helm, you can take a look into San Diego’s many water bound tours, including fishing, exploring coastal caves, whale watching, or touring San Diego harbor. Check out what we recommend for snorkeling and surfing! 

With all these wonderful outdoor adventures calling to you here in scenic and inviting La Jolla, what are you waiting for? Whether you seek to delight in San Diego’s many activities in the air, on the ground, or in the water, it’s high time to grab your favorite sunscreen and get out and enjoy life!

-8We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

“Find It La Jolla” App


La Jolla & San Diego Weekend Events: May 18th – 20th

Screen Shot 2018-05-18 at 12.59.20 PM

It’s going to be another wonderful weekend in San Diego and La Jolla! Gather up your family and friends, and go explore. Check out what’s coming up.

Friday, May 18th:

Movies on the Bay: Wizard of Oz
6:30 p.m., Tidelands Park
We’re off to see movies on the bay! Grab a blanket and head over to Tidelands Park on Coronado. This week, Movies on the Bay is presenting the 1939 classic “The Wizard of Oz.”

Saturday, May 19th:

Fiesta del Sol 2018
9 a.m. to 9 p.m., Fletcher Cove (Solana Beach)
Head over to Solana Beach and get ready for a a two-day festival to kick off the summer This music and arts festival is a free event which features arts, crafts, gourmet food trucks and vendors, bounce houses, and all kinds of fun for kids. Don’t miss it!

Yoga in the City
9 a.m., The Headquarters at Seaport Village
Calling all Yogis! Grab your mat, and head to Seaport Village this Saturday for a free teacher-led yoga session presented by Scripps Health. All levels welcome!

Sunday, May 20th:

Gaslamp Artisan Market
10 a.m. to 2 p.m., Fifth Avenue
Go check out the new Gaslamp Quarter’s Fifth Avenue between Market Street and Island Avenue and let us know what you think! Pop through different restaurants and shops, and explore the new exciting area!

BYOD: Bring Your Own Dog 
12 to 5 p.m., Quartyard
Have a day out with your best friend!  Quartyard is holding a reopening party for your furry companions. Bring your dog(s) to East Village for a free event which features music and more!


Springing Into La Jolla This Season

Screen Shot 2018-05-18 at 11.35.14 AM

Spring is in the air, and there may be no better place to enjoy outdoor activities than the Greater San Diego area. A mild climate reminiscent of the Mediterranean along with lovely beaches, beautiful bays, scenic lagoons, and breathtaking canyons makes it the place for spring fun. La Jolla is located along the central coastline and is ideal if you to access the area’s possible activities. You can enjoy San Diego in new ways whether you’re a lifelong resident or a visitor. One of the great things about the area is you can enjoy yourself on land, air or sea!

Want to keep your feet on the ground? There are a great many ways to enjoy the outdoors in La Jolla. How about a trail? You can find walking trails, jogging trails, hiking trails and running trails through La Jolla and all through San Diego. Walk from the beaches and bays to the canyons and parks. If you take some of the canyon trails, you’ll be amazed. You’ll travel past waterfalls and streams and you’ll forget you’re in the city! Of course, there are tours as well! You can find guided walking tours for bird watching and nature loves as well as urban safaris and food and drink tours. You can get a guided tour in Balboa Park or you can learn a lot about San Diego’s history with a guided tour of Old Town. Let’s not forget the volleyball and basketball courts on the beaches as well as the golf courses. Like to cycle? You’ll find plenty of bike trails, too.

Want to get a bit higher? Do you love to fly? Well, there are a lot of opportunities for that as well. You can enjoy a bird’s-eye view of the area with a trip on a hot air balloon. Can you imagine flying over the coastline and watching the waves lap at the beach? Want to be even more adventurous? You can go hang gliding. Fly your own glider or paraglider or fly with an experienced piolet. Go to the Torrey Pines Gliserport and get ready for an adventure. You could choose special tours and watch the sunset from up in the air, high above the sea! You can enjoy fun in the air in the San Diego Area, and there’s no doubt it will take your breath away.

Of course, you can’t really enjoy the outdoors in San Diego without thinking about the water. There are fifteen major beaches along the San Diego Coastline. From Torrey Pines in the north all the way down to Ocean Beach in the south, you’ll find great opportunities to enjoy a picnic, surfing, bodyboarding, snorkeling and more. Some are kid friendly and some are pet friendly. You’ll also find many more beaches and parks surrounding Mission Bay. Swim, explore tide pools, surf, scuba dive, snorkel, sail, row, kayak, motorboat or… the possibilities are endless! Lessons for just about everything are available as well. Of course, you could also go on a fishing trip or a mini tour around the area. There’s no lack of water in San Diego and no lack of ways to enjoy it.

Air, ground, or sea… The choice is yours. It’s all available in La Jolla and the Greater San Diego Area in the spring. Get outside and enjoy yourself!

San Diego and La Jolla Weekend Events: May 5th & 6th

Screen Shot 2018-05-04 at 4.52.42 PM

It’s going to be another wonderful weekend in San Diego and La Jolla! Gather up your family and friends, and go explore. Check out what’s coming up.

Saturday, May 5th

Rhythm & Brews Music and Craft Beer Festival 
1 to 4 p.m., Vista Village

Who’s ready for a little rhythm and BREWS? More than 50 breweries from across San Diego County and beyond will be bringing fresh samples to this year’s festival while bands L.A. Edwards and Trouble in the Wind perform. General admission tickets are $45 and give guests access to unlimited sips for three hours. VIP tickets also available.

Cinco De Mayo Celebration 
11 a.m. to 6 p.m., Balboa Park

Come celebrate Cinco de Mayo in Balboa Park! The park will be filled the sounds of Mariachi music, and delicious Mexican cuisine. City Heights Mariachi, SDSU’s Aztecs Drumline and the Ballet Folklorico group, La Fiesta Danzantes de San Diego will all perform. Not to mention, the museums, cultural centers and groups that make up Balboa Park will be hosting Cinco de Mayo-themed events of their own.

Tacos, Tequila & Beer Festival
2 p.m. to 5 p.m., Liberty Station
Tacos? Cervezas? Si! Come to the Fourth Annual Tacos & Tequila Festival, and sample tacos from ten San Diego restaurants ($3 to $5 each), an array of craft beer from local breweries and plenty of tequila. Tickets cost $35 for general admission. VIP tickets also available.

Sunday, May 6th

Carlsbad Spring Village Faire
8 a.m. to 5 p.m., Carlsbad Village

This large street fair is going to be taking over 14 blocks in the Carlsbad Village this Sunday. 800 booths will line the streets, offering craft goods, art, and food from over 50 vendors. Don’t miss it!

Live Music Sundays: The Counterfeits
1 to 4 p.m., Liberty Public Market

Get you live music fix in this Sunday with The Counterfeits! Enjoy some top 40s, and explore San Diego!

Where to Spend Your 2018 Cinco de Mayo in La Jolla

There’s always something to see and do in La Jolla and this Cinco de Mayo weekend is no different. Check out these awesome eating establishments! As always, please party responsibly.


Screen Shot 2017-05-05 at 2.28.53 PM
Prior to Puesto, many San Diegans had departed home to pursue other desires in other places. Sure, we found a few hotspots, a few places away from home, but it has always been Chef Luisteen’s tacos that brought us back to our senses and returned us to San Diego. His undying fervor for utterly re-defining the taco brought us back to our hometown of San Diego to begin a family-owned business, a delightful taco stand we’d never even dreamed of. Now that we’re tacoteurs, we have never looked back.

What’s in store? How about handmade maíz azul stone-ground tortillas, sustainable meats and seafood, slow-cooked guisados, and made from scratch, mouth-watering scratch salsas? Puesto is a merriment of fundamental Mexican flavors and an homage to the diverse palate of Mexico City.

Our bar features freshly made margaritas, house made aguas frescas, and wines from the burgeoning Valle de Guadalupe region of Baja.

The Puesto Party Philosophy still maintains that each and every celebration will be large, lively, booming and yet refined. At Puesto’s you’ll observe a bevy of fashionable people from all walks of life consuming great food and enjoying colorful conversations. But don’t fret! Your debutante grandmother is also there drinking her portion of the best tequila. Our parties are dedicated to her as well as anyone else that comes to Puesto for merriment.

Don Carlos Taco Shop

Screen Shot 2017-05-05 at 2.30.26 PMFor numerous decades Don Carlos Taco Shop has offered fine catering services to the greater San Diego community. Whether your group consists of 10 people or 200 individuals, Don Carlos has the capacity to prepare a delightful spread that will be sure to satisfy all sorts of tastes and cravings.

Verdes el Ranchero

Screen Shot 2017-05-05 at 2.31.51 PM

Opened in 1945 by Buzzy Martinez and affectionately nicknamed “The Ranch” by La Jolla residents, Verdes El Ranchero is one of the few restaurants to have outlived La Jolla’s ever changing tide from an old-fashioned seaside community to one of international acclaim. Since 2009, it is has been owned and operated by the Green family who have called the Barber Tract home for three decades. Gloria and her daughter Megan tirelessly work to preserve the cordiality and warmth that keep “The Ranch” an establishment where it is not unusual to observe four generations of families enjoying the finest Mexican cuisine La Jolla has to offer.

Verdes El Ranchero offers a full bar featuring a wide array of Tequilas, handmade Margaritas, and, of course, Mexican beers. The menu offers a range of Mexican dishes from chile rellenos, carnitas, enchiladas, burritos, and scrumptious tamales. Of course, fresh salads, tostadas and soups are also available as well as much more!

Visitors to Verdes El Ranchero will find themselves bounded by the cheerful colors of Mexico that ever exude warmth and relaxation. Enjoy rich wood accents and hand painted murals, as well, some of which date back to the early 1960’s, and of course, local artwork for sale.

San Diego & La Jolla Weekend Events: April 28th& 29th

Screen Shot 2018-04-28 at 11.25.11 AM

It’s going to be another wonderful weekend in San Diego and La Jolla! Gather up your family and friends, and go explore. Check out what’s coming up.

Saturday, April 28th

Mission Federal ArtWalk
11 a.m. to 6 p.m. (Saturday and Sunday), Little Italy
Come check out 17 blocks of the Little Italy neighborhood for the 34th Annual Mission Federal ArtWalk. Over 350 artists from across the world will be showcasing at this festival. Don’t miss it!

Tango by the Beach
5 p.m. to 7:30 p.m., Pacific Street Linear Park
Do you Tango? Well you’re in luck! Come tango right by the shoreline this weekend at Tango by the Beach. Lesson begin at 5pm.

Sunday, April 29th

Awesome 80s Run
6:30 a.m., De Anza Cove
Roads? Where we’re going we… actually, we might need some roads. Come participate in the Awesome 80s Run! Proceeds for this 5K or 8K race will go to the Free Hugs Project to promote peace and unity and Honor Flight San Diego.

7th Annual Chocolate Festival
10 a.m. to 4 p.m., Maritime Museum of San Diego
Calling all chocolate lovers! This is your day! The Maritime Museum’s 7th annual Chocolate Festival is here. Learn about the history of chocolate, attend cooking demonstrations, drink wine, and… eat chocolate! Only $25.00.