Enjoying the view
La Jolla has recently been the center of a new kind of movie theatre experience. Last november, Archlight La Jolla opened at Westfield UTC, as part of the malls multi-million dollar renovation. With larger seats, a restaurant, and chic decor, Arclight gave locals something entirely new. But now, a community landmark is redesigning its image to compete with the newcomer. AMC 12 La Jolla is currently set to be completely finished with renovations by the end of this month. We went to AMC La Jolla to find out even more information about the makeover.
Over 100 kinds of soda
Currently, 9 out of the 12 theatres are open for business. By August, the other 3 will be ready to screen movies. Theatres now have fully reclining leather seats that include 2 arm rests. You no longer need to fight and push with your friends for the coveted spot! The downside to having these comfortable reclining chairs is that AMC La Jolla is now at about 1/3 of its original capacity. Theatres that had 400 seats now have about 150. And smaller theatres that had around 100 seats now have only 40. Despite not having stadium seating, seats have been raised for your viewing comfort. Outside of the auditoriums, you will also notice huge differences. We learned that AMC is building a full restaurant and bar where the secondary concession stand used to be. Now you can grab dinner and drinks before your next movie! Theatres 5-9 will be altered to accommodate 21+ showings. In addition, the main concession stand has been given a clean face lift and now includes interactive soda machines where you can create over 100 types of pop. The temporary ticket booth that was located in the lobby will be gone and the main ticket counter will be reopened upstairs with a fresh new look.
You’re going to want a blanket!
So with all this change does that mean it will cost movie goers an arm and a leg to attend? Fortunately, no! Ticket prices still remain at $11, but when everything is completed, ticket prices will only raise by $1 for a total price of $12. This is the average price of “luxury theatres” AMC says, and we believe it’s still a good deal. You may also want to arrive at AMC a little earlier as well. Not only for the food and drinks, but to buy your tickets to make sure your show doesn’t sell out due to limited capacity.
La Jolla Blue Book wants to send you to the movies! We are giving away one $25 AMC gift card to one lucky winner. To enter, tell us which movie you’re excited to see this summer by leaving a comment below. Contest closes on July 24 at noon where a random entry will be chosen. Open only to San Diego residents. Good luck and we’ll see you at the movies!
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I want to watch Elysium!
Thanks for your entry Tony! The Elysium trailer blew my mind away! It looks like it’s going to be a great summer blockbuster. Good luck!
I want to see the new Wolverine in the comfort of a leather reclining seat!
Thanks Tony! Great choice for a summer flick. We can’t wait to see Wolverine either!
I just saw Pacific Rim here the other day! The movie took me to another dimension of awesome. The best part? After the movie, I felt a slight robotic-2020-feeling when I my chair electronically raised with a push of a button. Simple joys of life/movie-watching. 🙂
Thanks Kevin! We just watched the Conjuring last night at AMC La Jolla and we agree, the seats are amazing! Good luck!
So stoked for Elysium!!
Thanks Shannon! I just saw the preview for Elysium last night. I can’t wait! I’m a huge Matt Damon fan. Good luck!
I would like to re-watch Pacific Rim… one time is just not enough.
Thanks Lidya for your entry! I have not seen Pacific Rim yet but I really want to. I have heard nothing but rave reviews about it!
Wolverine!! I love Hugh Jackman
Thank you for entering Conchita! Wolverine is definitely on my list of summer movies to see that I can’t wait to see. The X-men franchise is one of my favorites!
I want to see Red 2 and Kevin Hart: Let Me Explain
Thank you for your entry Courtnei. Kevin Hart is hilarious I have to put that on my list too. Good luck!
Elysium and The Way, Way Back are both on my list.
PS *you’re excited
Good eye Stephen! Thank you for the fix and entry. I think you’ve earned an extra point for the fix 😉 good luck!
I want to see the conjuring! It’s been a while since I’ve seen a super spooky movie 🙂
Saw the previews for that and it does look spooky! Thank you for entering and good luck Ashley!
I would love to see The Wolverine! And it’d be nice to see it in a nice, new theater!
Hi Marcus! That one is definitely on my must see list too. Good luck!
I want to see Pacific Rim.
Great choice Dterry! Thank you for entering. We also want to see Pacific Rim! We’re huge fans of Guillermo del Toro.
I’d like to see Lincoln if it is still playing.
Thanks for entering our contest Peter! Unfortunately Lincoln is not currently playing! However there are some good political blockbusters out right now like White House Down & The East.