An Interview with Suzanne Deeb Naboulsi of Timeless Treasures.

With over 20 years of experience, Timeless Treasures has produced and sold beautiful custom jewelry for every occasion. From Wedding Bands, Custom Pieces, or Designer Collections, their jewelry experts have the knowledge and skill set to find the perfect piece.

They pride themselves in their carefully and tastefully curated collection of genuine diamond rings, bracelets and necklaces.

We had the absolute pleasure of speaking with Suzanne Deeb Naboulsi of Timeless Treasures.

La Jolla Blue Book: I understand that you were a certified assessor in the environmental protection department of Saudi Aramco, the state-owned oil company of Saudi Arabia. What made you decide to make such a shift and go into the jewelry business?

Suzanne Deeb Naboulsi : Art and design have been passions of mine since I was a young kid. These passions grew with me, nurtured by my environment and family of jewelers, designers, and jewelry showroom owners.  Once I began pursuing higher education (earning a Bachelor’s degree followed by a Master’s degree) and working in Aramco (the world’s largest oil company), I had no choice but to put my creative passions on hold.

Nevertheless, I took every opportunity life allowed me to send my family some of the infinite designs swimming in my head. Every time they’d hand me the materialized form—whether it be a necklace, ring, or earring—I would be reminded of the sentimental beauty this art form can hold.

When I moved to La Jolla, I had two options: continue with the career I’ve been a part of for 20 years, or tap into the artistic half of me that’s been aching for some sunlight. I chose to unfreeze the hungry passion and reunite with it. That’s the story of how I came to open Timeless Treasures, my jewelry store!

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LJBB: You come from a family of jewelers. Is jewelry something that’s always been an interest for you? Does your environmental science background ever factor into your business today?

SDN: Surprisingly, I’ve noticed many shared elements between my scientific and artistic experiences. I’ll limit my answer to a few:

Firstly, learning about the importance of specific environmental conditions (temperature, pressure, location, etc.) that allow for the creation of genuine gemstones and diamonds is endlessly fascinating. This in itself is environmental science!

In addition, as a certified Operational Excellence assessor, I promoted excellence and high-standard performance in the organizations I worked for. This really influenced my approach to the field of jewelry and gemstones and allowed my business to succeed and be recognized in a very short period of time. I try to apply the basics of pursuing excellence in every aspect of my life.

Finally, I have acquired an important factor in my highly interactive environmental science background: overcoming barriers of effective communication. The jewelry business requires social interaction and communication with people of various backgrounds, with different languages, cultures—even emotions!

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LJBB: For people who may not know, can you tell us a little about Timeless Treasures and what makes it so unique?

SDN: Although Timeless Treasures has existed for many years, 7 months ago, I brought my eye for cutting-edge designs and fine jewelry that embrace unique and enduring styles. I totally reimagined, revitalized, and reopened the store. Now, we house jewelry, especially diamond and precious gems, and high-end watches of all kinds.

We personally supervise the setting and polishing of all our gemstones to ensure the greatest quality. In addition, we house exclusive collections from acclaimed designers, only found in our store. Nina Nguyen, for example, is one of the first designers I had the pleasure of showcasing. Her collection offers a large variety of exquisite designs with precious stones in their natural habitats—a one-of-a kind jewelry line!

Even better, to meet all tastes, we also provide the option to custom make designs, no matter how crazy! We recognize the importance of individuality so we spare no effort to bring everyone’s dream engagement ring, wedding band, fashion accessory, whatever it may be, to life!

LJBB: How do you go about collecting your inventory? Where do you find it? 

SDN: I travel to different countries, including those in Europe and the Middle East, personally choosing items with unique designs as well as precious stones to incorporate into my own creations. Of course, I also attend all the international jewelry shows and events that take place all over the world.

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LJBB: Do you have a personal favorite item or favorite collection that you carry? 

SDN: I’m a personal fan of the hand-made collection and Nina Nguyen collection.

LJBB: In addition to selling pieces from your great collections, what other services do you offer?

SDN: We do all kind of repairs for jewelry: stone resetting, stone matching, pearl resetting, beading, gold plating, rhodium plating, ring resizing, and more.

We also repair high-end watches and change batteries. Cleaning is always free at Timeless Treasures.

LJBB: How long has Timeless Treasures been a part of La Jolla?

SDN: Only 7 months.

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LJBB: What is the best part of having a store located in La Jolla? 

SDN: The absolute best part of La Jolla is, hands down, the amazing locals and tourists.  Everyone is extremely welcoming, friendly, and appreciative of the hard work put into Timeless Treasures and its unique designs. In fact, I’ve had customers from other states visit repeatedly, letting me know that stopping by Timeless Treasures was the first activity on their San Diego action list!  Hearing this was the greatest accolade I have earned being here.

It is sincerely an honor being a part of the La Jolla business family. I wake up with a smile on my face, every day.

LJBB: What’s one thing you would like for people to know before they visit your store?

SDN: I appreciate every one of you. You make this city the little paradise it is.


8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

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What’s Happening in La Jolla & San Diego This Weekend: September 29 – October 1

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Drop the game controller, park the vacuum in the closet, and don’t even think about cleaning out the garage this weekend, because there are many events for you to consider attending this super weekend with your friends, loved ones and family!

La Mesa Oktoberfest – Bier Garden

Friday September 29 through Sunday October 1, La Mesa (times below)

What better way to unwind after another hectic week than at the 44th annual Oktoberfest in La Mesa? The 2017 fest will stage a rejuvenated and elevated experience for dad, mom and the kids, all beginning Friday at 4 p.m. and running through Sunday at 6 p.m. Aside from a plethora of area vendors, the entire family can peep out some fantastic craftwork and knick-knacks, wolf down a few mouthwatering sausages, pick from your favorite food truck grub, and kick back, relax and enjoy live entertainment. Grab a stein of stout German beers and contemporary cocktails, play games, ride the Ferris wheel and other exhilarating rides, feast your eyes on the German auto show, or check out Inspiration Station for educational workshops and speakers. The fun begins Friday at 4 p.m. until 10:30; Saturday from 10 a.m. to 10:30 p.m.; and Sunday from 10 a.m. until 6 p.m. Entry is absolutely free. The La Mesa Oktoberfest is located at La mesa Boulevard or Allison Street. Parking is limited so grab a trolley or your fave transport.

San Diego Cabrillo Festival

Saturday, 11 a.m. – 4 p.m., Pt. Loma Naval Base

Are you down for some awesome music and a great time for the entire family? The San Diego Cabrillo Festival is where it’s happening this Saturday morning. Bring the tots and enjoy music, dancing, children’s activities and plenty of food of Native Americans, Mexico, Portugal and Spain. Get your history fix on while having a blast! Attendees can check out a display of Kumeyaay hunting and fishing artifacts and visit a 16th Century Spanish soldiers living history encampment. Come on out and be a part of history and welcome 16th century explorer Juan Rodriguez Cabrillo as he steps ashore on Ballast Point in a re-enactment staring at 1 p.m. Additionally, the San Salvador galleon will be used.

The Cabrillo Festival is an entertaining event for the whole family, featuring educational activities, cultural demonstrations, and folkloric performances. Brightly colored clothing and dramatic music and dancing bring to life the traditions of the Native American, Mexican, Portuguese, and Spanish cultures that are part of the Age of Exploration. Be sure to grab a bite to eat as various and explore various vendors showcasing their various artistic goods. Admission is free. The festival is located at the south end of Rosecrans Street in San Diego.

CRSSD San Diego 2017 Fall Festival

Saturday and Sunday,

The 2nd annual CRSSD is the epitome of West Coast music festivals. The two-day San Diego event was initiated in the spring of 2015 by local dance music party purveyors FNGRS CRSSD. Taking prompts from European dance festivals like Sonár Festival, CRSSD steers clear of the formulaic frills of EDM culture to offer music lovers a more adult-like dance party. To this end, plenty of food and libations are available and are not restricted to typical beer gardens. Please note that the event is no-smoking, 21+ only. The lineup includes RÜFÜS DU SOL, Chromeo, Richie Hawtin, Dixon, Hot Since 82, The Magician, The Black Madonna, Emancipator, MØ, Cut Copy, Lane 8, Mura Masa, Broods, FKJ (French Kiwi Juice), Breakbot, Marcel Dettmann, Patrick Topping, KiNK, Floorplan, Gerd Janson, Prins Thomas, Destructo, Solardo, Chris Lake, SOHN, Damian Lazarus, Phantoms, Mathew Jonson, Prok & Fitch, Bedouin, Jesse Rose, Detlef, Latmun, Palms Trax, Denis Sulta, SAINT WKND, Dena Amy, Elohim, Lophiile, Cooper Saver, Julia Govor, Ashworth, Lee K, Hito, Alex Wax, Jax Jones, Abjo, Hotel Garuda, Whethan, Faker, Bearson, J. Worra, and Brothers Macklovitch. The two-day event is located at Waterfront Park San Diego at 1600 Pacific Highway. Tickets begin at $115.

Adams Avenue Street Fair

Saturday 10 a.m. – 10 p.m. & Sunday, 10 a.m. – 6 p.m., Normal Heights

SoCal’s gigantic two-day music festival kicks off the last weekend of September. This year’s 36th annual event features 80 musical acts on six stages, inclusive of various beer gardens and unlimited beer samples for $20, thrilling carnival rides, plenty of foodstuff, and in excess of 350 arts and crafts booths. Musically speaking, blues band Rod Piazza & the Mighty Flyers with Billy Watson, local pop rock band the Donkeys, San Diego rock quintet Dead Feather Moon, blues singer and Grammy nominee Janiva Magness, L.A. based soul/jazz jam band DJ Williams & Shots Fired, indie punkers the Creepy Creeps, all-girl rock band the Dinettes, avant-garde artists Gary Wilson & the Blind Dates, rock ‘n’ soul band the Routine, jazz trumpeter Gilbert Castellanos & the Young Lions, Le Château, Spooky Cigarette, King Taylor Project, the Sleepwalkers, and Big Bloom are just some of the feature acts that will entertain and soothe your soul. Admission is free! The event is located at 3438 Adams Avenue in San Diego.

 

Grand Opening Event at YURU

21616412_292920654520415_1809785000721586101_nMarci and Eric Adams are the founders of YURU. Of course, with tongue in cheek, Marci is the epitome of beauty and brains behind the prosperous partnership.  Eric is the photographer extraordinaire and has been continuously refining his technique for more than 25 years, staying abreast of the latest technology and tricks of the trade. It’s certainly no surprise that his father, grandfather and great-grandfather were also photographers! The combined skills of these state-of-the art pros resulted in Marci and Eric creating, nurturing and succeeding in building a flourishing, high-volume photography business and photography academy in Utah, the likes of which they continue to operate on a remote basis.

In a nutshell, YURU may be described as an evolution of what all it means to be a portrait studio. Indeed, it is the fulfillment of a long time passion and preoccupation to capture the stunning authenticity of the greatest generation. The YURU masterpiece is a 24×36 wall portrait face mounted behind a 6mm acrylic panel. For this, they chose acrylic for mounting because of its UV protection and enhancement of the original image. The colors are crisp and brilliant and the details are highly refined.

Marci and Eric invite you to their grand opening event on Saturday, September 30th, from 6:00 p.m. to 9:00 p.m. Come on out and enjoy an evening of music, light refreshments, and drinks. For additional information, drop by and check out YURU online at www.yurustudio.com

What’s Happening in La Jolla & San Diego This Weekend: September 22 – 24

Screen Shot 2017-09-22 at 2.50.24 PMToday is the first day of fall! Did you forget? Maybe you were too busy and the time just slipped you by. No worries. Perhaps it’s time to take a break with loved ones and family and enjoy and unwind from the daily grind. Let’s hope you won’t forget to check out one or more of these San Diego area events this weekend.

Pier Pancake Breakfast Fundraiser 2017

Saturday, 7:30 to 12:00 p.m. Ocean Beach Pier

You won’t have to put popcorn in your pancakes this Saturday so they turn over by themselves, because the ever friendly folks from OB will be flippin’ the flappies. If you haven’t previously experienced this event, the Ocean Beach Pier Pancake Breakfast is a blast and an enduring and popular tradition in OB. It also kicks off a big fundraiser, the OB Food and Toy Drive and all of OBTC’s holiday events.

Pancake and breakfast lovers can purchase tickets at the entrance to the pier on the morning of the event or buy them online at the link above. The price is a paltry $10 for adults and a five spot for the kiddos. All proceeds, yes, all proceeds, benefit the Annual OB Toy and Food Drive, which aids in excess of 90 area families and senior citizens in need during the forthcoming holiday season. Come savor a fantastic, piping hot breakfast, a few mimosas, and revel in the best view in all of OB. If you are able, kindly consider bring along your own plate, cups and silverware.

San Diego Zoo Food, Wine & Brew Celebration

Saturday, September 23, 6:30 p.m. – 11:30 p.m.

Have you ever heard a jungle at night? Imagine the sounds of over 400 animals and 800 species after the sun dives behind the horizon! The zoo’s globally-inspired food, wine, and brew tasting event features in excess of 160 of Southern California’s finest vendors, along with live entertainment and dancing – all set on the spotless premises of the world-famous San Diego Zoo. Come out to back and defend wildlife while releasing your innermost party animal! This flavorsome evening for wildlife benefits the San Diego Zoo Global Wildlife Conservancy. If you haven’t been to the San Diego Zoo (you should!), it is located in expansive Balboa Park at 2920 Zoo Dr in San Diego.

Marine Corps Air Station Miramar Air Show

Saturday & Sunday 8 a.m. – 4:20 p.m.

A fantastic family event, the U.S. Navy Blue Angels demonstration team and the Patriots Jet Team gear up for fast-paced formation flying and choreographed aerobatic maneuvers. In addition, Marine Corps Air Station Miramar (NCAS) is grateful to host a line-up of citizen entertainers, including Sean Tucker’s “Oracle Challenger,” John Collver’s “Wardog,” the Shockwave Jet Truck, and Steve Stavrakakis’ “Tribute to Vets.”

Additionally, experience the thrill of watching performances from military parachute teams and aerial demonstrations by the F-35B Lightning II, the AV-8B Harrier, the MV-22B Osprey, and an intense Marine Air-Ground Task Force demonstration. These are highly trained soldiers you’ll have more respect for, trust us. The MCAS Miramar flight line will also feature stationary displays, including past and present aircraft and ground combat equipment, air show mementos, and a veritable host of vendors and various activities. Regular entrance is absolutely free, and preferred seating options are available online or at the Miramar ITT Office, Bldg. 2524. The air show and festivities are located at MCAS Miramar, Miramar Way/Miramar Road in San Diego.

Halloween Spooktacular & Trick-Or-Treat at Sea World, San Diego

Saturday and Sunday, 10 a.m. until closing

Gather up the family this weekend and head on over to Sea World San Diego to catch a peep of a variety of silly and scary live entertainment. Take a chill pill and watch the kids trick or treat for candy and treats throughout the park in a safe, family-friendly environment, included with the price of admission.

Halloween Spooktacular is one of the San Diego area’s largest fall festivals. Get in the spooky spirit and catch popular live shows like Clyde & Seamore’s Halloween Bash and Sesame Street’s Who Said Boo?! Why not take a selfie or join in an impromptu dance party with Sea World costumed characters!  And if you look around, you may be surprised to see singing pumpkins in the park.

Spooktacular is included with all park admissions, and if you cannot make it this weekend, the annual event takes place every Saturday and Sunday from Saturday September 23 through October 29, 2017. Bawahahahahahahahahahahaha!

 

An Interview with Chef Maeve of Sugar and Scribe

chef-maeveChef Maeve Rochford, The Food Network’s Holiday Baking Championship winner is the owner and executive chef of La Jolla’s Sugar and Scribe.

Rochford is enthusiastic and furthermore dedicated to bringing the longstanding baking traditions of Ireland to La Jolla, California.

A descendant of a lengthy line of exceptional Irish bakers dating back to the 1930’s, Chef Maeve carries on the family tradition of the Rochford women, by providing Southern California baked goodies and savories based on recipes that have survived generations of wars and emigration.

Sugar and Scribe focuses on serving breakfast and lunch with sweet and savory Irish cuisine, replete with a measure of attitude straight from the magical Emerald Isle.

What a pleasure it was chatting with Chef Maeve about Sugar and Scribe, her roots, and her decidedly successful career to date.

La Jolla Blue Book: Maeve, we’ve heard through the fresh grape vine that you have some huge fans in La Jolla and way beyond as well, and you’re somewhat of a rockstar with food.

Chef Maeve Rochford: I don’t know about that, but I do love creating food in my own unique way, and then making it from scratch with only fresh vegetables and fruits. I’m just one of those people who was born for a specific task. I’ve loved cooking since I was two. The task of cooking does take being creative, and to some degree inventive. Running a business in a commercial setting takes good leadership as well, and most importantly good team work. As an only child I loved working with a team, and I love working with my team here at Sugar and Scribe now. They’re a melting pot of forty two invaluable individuals, and they’ve been my partners in crime for a long time.

LJBB: You seem you have a great sense of humor, and you mentioned that laughter is an important part of the restaurant business. Why is laughter so important?

CMR: Laughter is critical, especially in the restaurant world. You spend ninety percent of your time either being critical or criticizing. It’s every plate, every egg, every leaf of salad. It’s every detail, every heartbeat. It’s very rare that you allow yourself to hear the positive. Everything you do is gray, and you’re constantly questioning yourself and hearing the negative. So if you don’t have laughter, you will not survive. I’m a non-drinker, but laughter is my bloody mary. I have staff members who know just when to say something that will crack the inner ice queen in me and bring out the Disney girl.

LJBB: For folks who haven’t been to Sugar and Scribe before, what would you like for them to know?

CMR: The most important thing I’d like for people to know is that every single item on the menu here is made in-house daily. From croissants, to our jams and syrups, it’s all made from scratch- that is why I have a huge kitchen staff. They are like my crazy family, and I just can’t live without them. I love my guys on the line. They never call in sick, and they’re are always ready to go. My entire staff is devoted.

Because we make everything from scratch, there’s this very scary feeling of things going wrong because I can’t possibly taste everything myself. I am really dependent on my staff to get it right, and so I’m lucky that they successfully give it their very best every single day. I mean that with all my heart. They have true grit.

LJBB: What do you love most about having a business in La Jolla?

CMR: I love La Jolla! It’s become my home. The community has taken me in like I’m one of their own, the same as if I was born and raised here. It’s insane how nice they’ve been to me from the beginning.

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LJBB: Can you name two items off of the menu that you really love?

CMR: If I’m going to go with sweet, I would definitely say my lemon curd pancakes. I think my pancakes are the reason I have a husband. Others seem to love them too. I won an award for one of the best pancakes in Southern California, because they’re just a whole new way of thinking about eating a pancake. I’m more of a savory gal, so I’d definitely have to say our California Benedict with barbacoa is off the charts. With it you get a house-made english muffin, avocado, red onion, house-made mustard ground hollandaise with baracoa, and of course poached eggs. No one really even takes the time to make english muffins anymore. It’s a lost art because it’s a four part process, and most restaurants don’t wanna deal with anything that takes more than two parts.

LJBB: I read that your Irish heritage influences the recipes you create and that they’re generations old. Is it true that you’re still using those recipes? 

CMR: Absolutely, I do use them. Our shepherd’s pie and Guinness beef stew recipes have been in our family for hundreds of years, and passed down from mother to daughter for generations. I’m officially the only American in my family. Everyone else in my family is from Ireland, and most are still there, except for a few cousins that live in London or neighboring cities of Europe. When people ask me where I’m from, I say that I’m American. However when I think of my heritage, I am my heritage. I am Irish.

The baraco I use on the eggs benedict is Mexican, but that’s a good influence of where I currently live.  Avocado is not happening in Ireland, but it is here and in my life now. The hollandaise sauce for the benedict is made with Coleman’s english mustard powder, and there’s nothing more Irish on earth than Coleman’s. Then the english muffin is clearly owned by the Europeans, and I make that from scratch. So, I feel like almost everything I do is a compilation of my heritage and my life now here in La Jolla.

Another example is the lemon curd pancake. Lemon curd in Ireland is like breathing. The Irish love anything that has the word “curd” on the end of it. So when I started to think about making pancakes and how to make them different, I thought of lemon curd. I start my pancakes with a wet ingredient. Pancakes have become very Americanized, but not the way I do it! I made and Irish pancake and I’m winning the hearts of many.

LJBB: You’ve come out with your own bakery line. Can you tell us a little about that?

CMR: Yes, my cakes stands, cake platters, dessert platters, and all of the bakeware comes out in late October. It’s really exciting. I’m excited about the seasonal colors that I chose for the seasons. A lot of the colors I did in an amazing grace celate silicone ware, which is really fun. It will be available online, at Home Goods, and select Bloomingdales.

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LJBB: Congratulations on winning the Food Network’s holiday baking championship with your elegant three tiered cake, top with a sleigh. That’s exciting! What was it like, and what have things been like for you since the show? 

CMR: Thanks, it was a very exciting experience. I had a lot of fun on the show. I think that in terms of bakeries, since winning the show, I’ve become known best for my interesting seasonal changes. We don’t have a set menu. What you see on the menu today may not be on it tomorrow, and that’s because we make everything with fresh produce only. My chefs cook with whatever fruits and vegetables are fresh, fun and different that day. One day they’ll be preparing quince muffins and the next dutch apple turnovers.

LJBB: Competing on a huge network show and opening your bakery in the middle of a recession turned out to be a huge success for you. Both of those were probably risks for you as well. Would you consider yourself to be a risk taker?

CMR: I would say that I am a risk taker by nature. I’m a jump now and learn to grow wings as I fall type of a gal, but I would say this: take the risks that are calculated. I know when I started I did not do the best job. I was not the best business person.  

However, I also knew that I was willing to outwork anybody on planet earth. There was just no one who was willing to put more hours in than me, and there was nothing that could detour me from reaching my goal line. I was determined to get there some how, some way. There was no bridge, almost, that I was not willing to burn in my own personal life to succeed and flourish. That’s something that i don’t think a lot of people are willing or even able to do. I don’t have children myself, and so that’s made a big difference for me. From what I’ve learned since I’ve been in the business, if I did have children I would have given it much more consideration, because opening a restaurant of any kind can absorb your life.

The second thing I knew was that I would need a strong team behind me to support me when things became a struggle. I had that team, and they seemed more determined than me to succeed. Thanks to my mother Mary Margret, my husband Andrew and my investor Patrick, I was able to take a risk and jump into the abyss of restaurant life. I’ve had their support from the very beginning, and they’ve been right by my side ever since. I’m here because of them. I’ve always had somebody.

LJBB: What advice would you give to up and coming chefs and restaurateurs?

CMR: My advice would definitely be to find your team, and find people who are willing to take a risk and jump with you. People who are willing to pick you up when you think that you’ve given your last service, or can’t work one more hour. When you’ve work hard on something and it fails, or heard your last bit of criticism. It’s going to happen- I can guarantee it. Just when you think that everything is in place, right there where it should be, it’s all gonna swirl up like a big tornado and say, “nope.” You’re going to need a team for all these reasons and more. You’ll need them so that you can do this- I sure did. Be tenacious. Keep digging and then dig even deeper. Work even harder. Refuse to give up. That’s the one thing I’m blessed to have.

LJBB: What are some upcoming events that we can look forward to?

CMR: We have Willy Wonka Day coming up on September 30th, where we’ll change our menus and transform Sugar and Scribe into the Willy Wonka Factory.

Our head cake decorator Ray will be competing on Food Network’s Halloween Baking Champion starting on September 25th.

And of course our bakery rebuild continues, which we’re all very excited about. We’re redoing the first floor so that it’s more like a high-end coffee bar, and we’re making the pastry section twice as big. When it’s all finished it will amazing!

Come on out to Sugar and Scribe today, Thursday September 21st for complimentary house-brewed coffee and cardamom cookies. Full breakfast & lunch menu will also be available. Doors open at 7:00am!  


8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

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Introducing the New NINE-TEN

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Photo from www.nine-ten.com

There’s been a flurry of activity in La Jolla recently. We are not referring to all the fantastic residents or the countless visitors and vacationers that frequent our beautiful, inspirational seaside community which makes it so attractive. No, the activity we are referring to a major renovation of the NINE-TEN Restaurant & Bar. Oh, you haven’t visited and seen it?  If you haven’t, you must! Here’s why:

  • Main dining room. NINE-TEN takes considerable pride in every aspect of the restaurant and bar and values their special clientele. This is why Robinson Brown Design, a local design firm, was their go to source for exquisite renovations. The firm resurfaced the wood cladding throughout the room by changing the dark mahogany tones to a much lighter, aged oak scheme. New paint and wall coverings also lighten up the dining room to pleasure the eyes of diners with a more modern vibe. In addition, all dining room chairs and tables were replaced. Energy efficient LED lighting graces the room along with four custom-designed chandeliers replete with a high-tech dimmer control system for intimacy. Furthermore, three more intimate, crescent-shaped booths were added. The result is an attractive ambiance that we’re sure will please the eyes and soothe the soul of all their welcome patrons.
  • NINE-TEN BAR. The bar, much like the dining room, is upscale in the NINE-TEN tradition. New tables and bar stools add to the elegance of the expansive area. And, much like the dining room, new lighting has been incorporated along with eye-pleasing local art. The previous dark mahogany cladding is gone and has been replaced with a lighter oak scheme as in the dining room. At the bar itself, new stone surfaces are notable. Of course, new paint and wall coverings
  • Sidewalk Patio and Grande Terrace. They did not forget their esteemed patio! For those who cherish the fresh sea breeze and the enthralling scent of the Pacific, they replaced all of the outdoor dining tables, chairs and umbrellas. In like manner, the outdoor dining tables and chairs were all replaced for the Grande Terrace. As a consequence, both areas provide their highly regarded clientele with the best of furnishings and ambiance NINE-TEN is renowned for.

La Jolla’s cherished NINE-TEN restaurant and bar provides valued patrons with the same award-winning service, chefs, food, beverages and upscale ambiance. We encourage a visit to the new NINE-Ten and observe the uplifting color scheme with infusions of emerald green and light wood while also keeping with the restaurant’s existing stone tiled floor. We’re confident that you will delight in the vibrant and locally inspired ocean and fauna wall panorama created by renowned local artist, Dana Montlack. Additionally, their new palette is meant to be light and contemporary with added texture and color. They take exceptional pride in the renovations made just for you. Stop by and see them, or simply reserve a table by calling (858) 964-5400. NINE-TEN is located at 910 Prospect St. in San Diego’s finest community, La Jolla.



8-395x600-1We would love to promote you or a friend’s San Diego business via our 80+ year established diverse local media brand:

Serving the San Diego area for over 80 years, Blue Book Media Group has been generating enormous amounts of revenue for local businesses in the La Jolla and Rancho Santa Fe areas, along with San Diego County businesses wanting to do business in these same areas thanks to their consistent advertising with our media brand. Our local La Jolla and Rancho Santa Fe Blue Books (annual community guides) are so revered and used by the long time area locals that they refer to our print and web resources as the Bible of La Jolla and Rancho Santa Fe.

We would like to offer our diverse annual print, web, app and social media marketing/advertising platform to your local business as a way to help you generate new clients and customers to increase your revenue. If you or someone you know would like to see a true increase in their business, customer base or sales, please reach out to us by phone at 858-459-7939. We look forward to sharing information on our successful established diverse advertising resources with you.

We are thankful to have so many local businesses who have been advertising with us successfully every year since the 1940’s. We would like to be able to bring you the same huge ROI we have brought other local businesses each year due to their advertising with us.

For more information on our nearly 500-page annual Blue Book community resources, our website, our app, or our social media platforms, please call 858-454-7939 today.

Some ad space opportunities are limited as so many businesses renew their same ad spots with us year after year. We hope to hear from you soon.

858-454-7939
www.lajollabluebook.com
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