
La Jolla is simply beautiful. Rolling hills, high sandy cliffs and miles of Pacific shoreline give visitors and residents reason to pause and admire what must surely be considered, even by well-traveled eyes, a place of special brilliance.
It's no wonder that over a million people visit our community every year to enjoy La Jolla's spectacular vistas, beaches, world class hotels, shopping, dining and attractions. But, that wasn't always the case. When we first started publishing the community directory in 1937, the Village of La Jolla was a small, quiet village, well isolated from the bustle of downtown San Diego. There was little in the way of excitement or entertainment. As decades passed, however, word of La Jolla slowly began to spread. Today, La Jolla boasts a vibrant economy, offering residents and travelers plenty to see and do. With this in mind, we'd like offer you an insider's view of the "Jewel" -- the village where old world pace meets modern luxury.

For more than 38 years, Team Chodorow has been a dominant force in the local residential real estate market. They have averaged a sale a week since 1977, and toward the end of 2005 they surpassed an astounding billion dollars in lifetime sales.
What makes this mother and son powerhouse team so special? Financial counselors advise that steady investing over time generates incredible results; Team Chodorow has demonstrated that consistency is equally potent when applied to the real estate industry. Eric and Peggy Chodorow are among leading realtors throughout the nation and San Diego. They have sold between 50 and 100 million dollars of property each year for the past few years.
Contact Eric & Peggy:
858-456-6850 | www.teamchodorow.com
The Blue Book is La Jolla's very own local community directory. Published annually since 1937, the Blue Book connects local residents, businesses and visitors with the best that La Jolla has to offer. In addition to business advertisements, the Blue Book features unique community reference pages, customized residential listings, maps & more.
We welcome and encourage area visitors to take advantage of this useful resource. We think that the Blue Book serves as a great insider's guide to La Jolla, and many hotels in the village have a Blue Book in their guest rooms.
From all of us at Blue Book Publishers, we'd like to thank you for making the La Jolla Blue Book a success for over 70 years. When you shop the Blue Book, you support local businesses and help preserve La Jolla's hometown charm.
















